GODREJ

CHAPTER 1

1.1 INTRODUCTION ABOUT THE COMPANY:

Established in 1897, Godrej group, a leading manufacturer of goods and provider of

services in a multitude of categories, is one of the most accomplished and diversified business
houses in India today. Godrej Properties Limited brings the Godrej Group philosophy of
innovation and excellence to the real estate industry. Godrej Properties Limited has completed
several landmark projects and the company is currently developing landmark projects in 12 cities
across India. Established in 1990, it is the first real estate company to have ISO certification.
With projects that span across the country, the company's upcoming development covers over 8
million square meters. To create landmark structures, Godrej group collaborates with outstanding
associates and reputed names.

The company aims to deliver superior value to all stakeholders through extraordinary and
imaginative spaces created out of deep customer focus and insight. Prime locations, good value,
excellent construction, efficient support and collaboration with outstanding associates are the
strengths of GPL. Its portfolio is diversified, spanning numerous project across India and
containing residential, commercial and township projects. The common link between all Godrej
Properties has been the company’s commitment to deliver excellent quality and value to its
customers.

Godrej gave a donation of Rs. 3 lakhs to the Tilak Swaraj Fund – then considered a
princely sum - for liquor prohibition and upliftment of the downtrodden. His gesture of
philanthropy grew into the Godrej corporate policy. Giving back turned into our way of saying
thank you to the 400 million Indians who are Godrej loyalists. The Company celebrated its
centenary in 1997. In 1897 a young man named Ardeshir Godrej gave up law and turned to lock-
making. Ardeshir went on to make safes and security equipment of the highest order, and then
stunned the world by creating toilet soap from vegetable oil. His brother Pirojsha Godrej carried
Ardeshir's dream forward, leading Godrej towards becoming a vibrant, multi-business enterprise.
Pirojsha laid the foundation for the sprawling industrial garden township (ISO 14001- certified)
now called Pirojshanagar in the suburbs of Mumbai. Godrej touches the lives of millions of
Indians every day. To them, it is a symbol of enduringideals in a changing world.The Godrej
Group touches the lives of 400 million Indians who use at least one of our products every single
day. Our commitment to quality, attention to detail and customer centricity has helped us earn
the trust of generations of Indians.

1.2. FORMS OF OWNERSHIP:

The Godrej Group The Godrej Group has interests in a wide range of businesses. Apart
from GCPL, the major Companies In the Group include: Godrej & Boyce Manufacturing Co.
Ltd. – a leading manufacturer of office and home Equipment including appliances, furniture,
locks, security equipment, storage solutions and Industrial equipment Godrej Industries Ltd. – a
leading manufacturer of oleo chemicals that are used in more than two dozen industries. The
Company also has a presence in the foods business. Godrej Agro vet Ltd. – the market leader in
animal feeds and innovative agri products in India.

The Company also has a presence in the branded poultry, rural retailing and oil palm
sectors. Godrej International Ltd. – engaged in international trading. Godrej Sara Lee Ltd. – a
joint venture with Sara Lee Corporation, USA and a leading Manufacturer of household
insecticides. Geometric Ltd. – a specialist in Product Lifecycle management software solutions
for the, manufacture and industrial markets .Godrej Properties Ltd. - a leading developer of
design residential and commercial premises. Godrej Hershey Ltd. – markets juices, fruit drinks,
soya milk based drinks, edible oil and Packaged tea. In FY 2006, GBFL has acquired 100
percent stake in ‘Nutrine Confectionery Company Pvt. Ltd.’ (Nutrine).

In April 2007, the company entered into a joint venture with the Hershey Company,
North America’s leading chocolate and confectionery manufacturer, to Manufacture and
distribute confectionery, snacks and beverages across India. Being part of the Godrej Group
allows Godrej Consumer Products to draw upon the rich heritage and Experience of the Group.
In line with GCPL’s vision and long-term business objectives, all corporate Decisions are
independently taken by the Company’s highly respected Board in conjunction with Competent
management teams, keeping in view the best interest of all its stakeholders.
1.4 ORGANIZATIONAL STRUCTURE:

To grow in an increasingly competitive and dynamic environment, the Company places

great Importance on developing its human resources. Various initiatives are undertaken keeping
in mind Overall organizational development, with a strong emphasis on enhancing employee
productivity, Accountability and efficiency, while also allowing the Company to be more market
focused, Consumer-centric, cost conscious with deep consumer insights. As a testimony of the
Company’s well Structured HR approach, GCPL was ranked as the 11th Best Employer in India
in the Outlook Business Hewitt Best Employers in India 2009 Study and as one of the 25 Best
Employers in Asia in the Wall Street Journal Asia – Hewitt Best Employers in Asia 2009 Study.
GCPL was ranked 6th in the Best Companies to Work For in India Survey conducted by
Business Today and Mercer TNS and was Ranked9th amongst 250 companies in India as the
Great Place to Work conducted by The Great Place to Work Institute in 2008. Some of the
initiatives taken by the Company are given below: GCPL has a Performance Linked Variable
Remuneration approach in its compensation policies, facilitating a transparent performance
management system.

This system, based upon the’ Balanced Scorecard’ methodology, has a strong focus on
EVA enhancement among the Employees, creates a framework for performance evaluation and
translates strategy into Tangible objectives and measures. Being part of the Godrej Group offers
executives both cross-functional and cross industry Experiences through stints with affiliate
Group companies. This not only enables the Development of new skill sets, but also facilitates
knowledge sharing and promotes best practices across the Company. A stimulating work
environment and well structured coaching programmes for all executives have also succeeded in
improving GCPL’s ability to attract and retain the best talent and expertise. To tap the young
talents of GCPL, the Company set up two strategic teams – Blue and Red teams which analyzed
GCPL’s strengths, weaknesses, opportunities and threats and then presented a three-year
strategic business plan to the Company’s senior management team.

A Plum Team consisting of the senior management and the two teams selects the best
options and ideas for implementation. This activity is carried out once every two years. Young
Executive Board - an initiative intended to energize and motivate young decision makers. This
Board includes young managers from the Godrej Group and develops strategies for the group.
Apart from several team building activities through various methods such as outbound
workshops, training programmes, etc, GCPL also conducted the Advanced Management
Program for Managers, who have 5-10 years of professional experience.

The program involved an exposure to the basics in respect of all functional areas,
followed by a comprehensive curriculum, covering advanced management knowledge. The
Malanpur factory has the executed 5th long term settlement with workmen representatives in a
win-win manner. This agreement has resulted in improving noodles/soap production
&productivity, rationalizing labour, leveraging multi-skilling, job rotation and flexibility and
sustaining key performance indicators with respect to TQM/TPM initiatives. GCPL has extended
its HR practices to its overseas subsidiaries of Keyline (UK), Rap idol (SA)Godrej Global
Middle East, Dubai and Kinky (SA).

The Company has also been able to deploy human resources to these subsidiaries from
GCPL, India thereby strengthening key functions and providing global exposure to our Indian
workforce. Notably, this year, the company launched the new Godrej logo initiative, encouraging
employee involvement across all levels and locations during the launch. The Company
conducted various initiatives to enhance employee engagement aound the new brand such as the
“Bedhadak Bolo ―contest, career counseling for the employee’s children and preventive health
check-ups for all employees.

Source of Finance:

Short Term Financing

Banks can be an invaluable source of short term working capital finance.

1. Overdraft Agreement:

By entering into an overdraft agreement with the bank, the bank will allow the business to
borrow up to a certain limit without the need for further discussion. The bank might ask for
security in the form of collateral and they might charge daily interest at a variable rate on the
outstanding debt. However, if the business is confident of making the repayments quickly, then
an overdraft agreement is a valuable source of financing, and one that many companies resort to.
2. Accounts Receivable Financing:

Many banks and non-banking financial institutions provide invoice discounting facilities. The
company takes the commercial bills to the bank which makes the payment minus a small fee.
Then, on the due date the bank collects the money from the customer. This is another popular
method of financing especially among small traders. Businesses that offer large terms of credit
can carry on their operations without having to wait for the customers to settle their bills.

3. Customer Advances:

There are many companies that insist on the customer making an advance payment
before selling them goods or providing a service. This is especially true while dealing with large
orders that take a long time to fulfill. This method also ensures that the company has some funds
to channelize into its operations for fulfilling those orders.

4. Selling Goods on Installment:

Many companies, especially those that sell television sets, fans, radios, refrigerators, vehicles
and so on, allow customers to make their payments in installments. Since many of these items
have become modern day essentials, their customers might not come from well-to-do
backgrounds or the cost of the product might be too prohibitive for immediate payment. In such
a case, instead of waiting for a large payment at the end, they allow the customers to make
regular monthly payments. This ensures that there is a constant flow of funds coming into the
business that does not choke up the accounts receivable numbers.

Long-Term Financing

Relying purely on short-term funds to meet working capital needs is not always prudent,
especially for industries where the manufacture of the product itself takes a long time:
automobiles, aircraft, refrigerators, and computers. Such companies need their working capital to
last for a long time, and hence they have to think about long term financing.

1. Long-Term Loan from a Bank:

Many companies opt for a full-fledged long term loan from a bank that allows them to meet all
their working capital needs for two, three or more years.

2. Retain Profits:

Rather than making dividend payments to shareholders or investing in new ventures, many
businesses retain a portion of their profits so that they may use it for working capital. This way
they do not have to take loans, pay interest, incur losses on discounted bills, and they can be self-
sufficient in their financing.

3. Issue Equities and Debentures:

In extreme cases when the business is really short of funds, or when the company is investing in
a large-scale venture, they might decide to issue debentures or bonds to the general public or in
some cases even equity stock. Of course, this will be done only by conglomerates and only in
cases when there is a need for a huge quantum of funds.

Companies cannot rely only on limited sources for their working capital needs. They need to tap
multiple avenues. They also need to constantly evaluate what their needs are, through analysis of
financial statements and financial ratios, and choose their working capital channels judiciously.
This is an ongoing process, and different routes are appropriate at different points in time. The
trick is to choose the right alternative as per the situation.

CHAPTER II

Number of Employees:

Currently, the company has got 15,000 people on its roll across more than 80 countries. Nine
thousand of them are based outside India.

"We are eyeing increasing our staff-strength to 18,000 against the current 15,000 by 2017 as per
our Vision 2020 plan," group Head - HR and corporate services - Sumit Mitra said.

"In the current fiscal itself, we are looking to hire 900 employees."

The attrition rate at the group, which is into FMCG, real estate, agri, chemical and gourmet, is 13
 percent. The retail sector has the highest attrition rate, Mitra said.

The company's average employee age has come down by three years to 36 in the past four years,
he said.
Recruitment Process:

Godrej & Boyce is a core company headquartered in Mumbai, India. The company mainly
functions in real estate, consumer products, industrial engineering, appliances, furniture, security
& agricultural products.

Recruitment Process:

Selection Process:

The company conducts recruitment process every year to select new candidates. The selection
process of the company consists of 4 rounds. These rounds are as follows:

 Written Exam
 Design test and Essay Writing
 Technical Interview
 HR Interview

Academic Criteria:

 A total of 60 percent throughout (Class X, XII and B.Tech).

 No backlogs.
 Education gap of not more than 1 year.

Pattern of Written Exam:

Section No. of questions

Aptitude Test (Quant+ Logical + Verbal) 40

Total 40

The total time allotted to the written exam is 15 minutes. There is ¼ negative marking in the
paper.

Details:
 English Language section consists of short reading comprehension passages. They are easy to
solve and answers can be easily found in the passages. The questions based on RC's are generally
synonym type. This section also consists of basic grammar usage questions like fill in the blanks,
synonyms, antonyms, vocabulary, etc.
 Analytical Ability section consists of data interpretation and logical reasoning questions. The
section involves easy solving puzzles, Blood relations and Seating arrangements.
 Quantitative Ability section consists of questions from the topics like algebra, time & work,
time, speed & distance, arithmetic, percentages, profit & loss, geometry, etc. This section is of
moderate level.
Overall the level of the paper is moderate. Only those candidates who clear the written exam will
qualify for the next round.

*The Company reserves the right to make changes in the written exam.
Training:

In January 2002, Godrej

Industries Ltd. (GIL) bought
a 26% stake in "Personalitree
Academy Ltd." Personalitree
provided interactive soft
skills training programmes
online to corporates.
Personalitree's training
modules have since been a
part of Godrej's training and
development initiatives.

It all started in 1996 with the

break-up of the joint venture
between Godrej Soaps Ltd
(GSL) and Proctor and
Gamble (P&G). Post break-
up, GSL was bereft of a
distribution system and had
to start from scratch. As part
of the rebuilding exercise,
GSL recruited about 250 new
employees who had to be
aligned with its corporate
culture. In 1997, GSL
conducted a Total Quality
Management (TQM)
workshop for all its 5000
employees to help them
connect to their job.

Parivartan2 was launched in September 2000 in GSL to train new as well as existing employees
on various aspects of the business and to motivate them. In 2001, new initiatives like Young
Entrepreneurs Board (YEB), Red and Blue Teams, Mentoring and Reverse Mentoring were
introduced in the Godrej Group, (Godrej) to encourage the involvement of youth in strategic
decision-making.

In early 2002, a need was felt among the top brass of Godrej to instil a performance- driven
culture in the company. In addition to upgrading the talents of existing employees, Godrej had to
train new recruits.

Thus, Godrej developed a comprehensive

 and innovative training programme for
management trainees and named it Godrej
Accelerated Learning Leadership and
Orientation Programme (GALLOP).

The objective of GALLOP was to develop a

newcomer into a professional by giving him
or her exposure to various departments and
inculcate in him or her, a sense of
belonging.

Later, in September 2002, GIL introduced

Spark, a training programme for managers
to help them become effective coaches.
Towards the end of 2002, E-gyan was
introduced in GIL to increase the learning
potential of employees.

In January 2003, a special HR programme on honing the interpersonal and negotiation skills of
officer- level employees was launched in GIL. Further, in October 2003, an English language
training programme was held for floor workers of Godrej and Boyce Manufacturing Company
Ltd (GBML), so that they could follow all instructions issued in that language independently.

Appraisal of Employees:

1. Performance aPPraisal Process in Godrej(GcPl)

2. 2. structure of Performance aPPraisal in GcPl
3. 3. Structure Of PerfOrmance aPPraiSal in GcPl • The methods that form a part of the
performance appraisal system in GCPL are as follows: – Forced Distribution Method –
Balance Score Card – Rating System
4. 4. Balance ScOre card
 5. 5. Balance Score card • The balanced scorecard (BSC) is a strategy performance
management tool. • It is recommend that managers gather information from four
important perspectives: – The customer's perspective. – The internal business perspective
– The innovation and learning perspective. – The financial perspective.
6. 6. raTInG SYSTeM The ratings are given against commitments such as: • Substantially
falls short of expectation • Almost meets expectation • Meets expectation • Exceeds
expectation • Substantially exceeds expectation
7. 7. Forced distribution method •This is a method of performance appraisal to rank
employee but in order of forced distribution. •Advantage: They force reluctant managers
to make difficult decisions and identify the most and least talented members of the work
group •Disadvantage: They discourage collaboration and teamwork

CHAPTER III

PRODUCTS /SERVICES

Godrej Consumer Products Limited (GCPL) is an Indian consumer goods company

based in Mumbai, India. GCPL's products include soap, hair colourants, toiletries and liquid
detergents. Its brands include 'Cinthol', 'Godrej Fair Glow', 'Godrej No.1' and 'Godrej Shikakai'
in soaps, 'Godrej Powder Hair Dye', 'Renew', 'ColourSoft' in hair colourants and 'Ezee' liquid
detergent. GCPL operates several manufacturing facilities in India spread over seven locations
and grouped into four operating clusters at Malanpur (Madhya Pradesh), Guwahati (Assam),
Baddi- Thana (Himachal Pradesh), Baddi- Katha (Himachal Pradesh), Pondicherry, Chennai and
Sikkim.

Godrej & Boyce Mfg. Co. Ltd: Mainly consists of products in the field of Appliances, Locks,
Furniture, Electrical & Electronics, etc

Godrej Industries: Mainly consists of business in the field Oleo Chemicals, Gourmet foods
and beverages, Edible oils, Vanaspati and Bakery fats
Godrej Properties: Mainly in the field of real estate i.e residential, commercial and township
development
 Godrej Consumer Products Limited (GCPL): - Mainly consists of products in the field of
personal wash, hair care, household care and air care segments
Godrej Agrovet Limited (GAVL): Mainly consists of products in the field of animal feed, oil
palm, agro chemicals and poultry
Godrej Hershey: Mainly in the field of Confectionery, Beverages and Grocery
Godrej Nature's Basket: Mainly consists of business in the field of retail destination for fine
and gourmet food and beverages

Now let's discuss some of the above segmentation of this giant brand of products from Godrej
Godrej & Boyce Mfg. Co. Ltd

It has wide number of products & services such as Appliance, Batteries, Electricals and
Electronics, Locks, etc.

The Godrej & Boyce Mfg. Co. Ltd business consists of huge products and services. Some of
them are discussed below:

Appliance
Batteries
Electricals and Electronics
Locks

Appliances

The Godrej & Boyce Mfg. Co. Ltd in the field of appliances consists of products which is very
essential for all in day to day use.

These products consist of Refrigerators, Washing Machine, Air Conditioners, and Microwave
Ovens.
Refrigerators

Godrej has many brands of refrigerators which mainly consists of Frost Free and Direct Cool.
Frost Free model - Godrej EON Digi Fresh which costs to Nearly Rs 25,000 to Rs 31,000 with a
capacity of 231L to 343L. Direct Cool model - Godrej Edge Pro, RD Edge Pro with a capacity of
183L to 303L. Price varies from Rs 25,500 to Rs 30,500
Washing Machine

Godrej has many brands of washing machine which mainly consists of Fully Automatic and
Semi Automatic.

Fully Aumotatic has Ergoz series consisting of Tilt open drum, Front Loading and Top Loading.
Tilt Open drum comes with 5.5Kg - 8Kg capacity. Front loading comes with 5-6.5Kg and Top
loading comes with 6.2kg - 7Kg.

Semi Automatic comes with 6.2Kg to 8.5Kg.

Air Conditioners

Godrej has many brands of Air Conditioners which mainly consists of Split Ac and Window Ac.
Split Ac consists of series like Green Balance, Silver Line, Koral, Ruby Streak which comes in
capacity of 0.75ton, 1ton, 1.5ton and 2ton.

Window Ac consists of series like Aura, Glacia, and Helix series. These come with capacity of
0.75 ton - 1.5ton.

Microwave Ovens

Godrej has many brands of Microwave Ovens which mainly consist of series like Pizza & Kebab
maker which comes with 25L capacity and price is Rs 17,000 - Rs 17,500. Convection series
which comes with 20L-34L capacity and price is Rs 11,000 - Rs 22,500. Grill series which
comes with 20L capacity and price is Rs 6,850 - Rs 7,000. Solo series which comes with 18L
capacity and price is Rs 4,750 - Rs 5,000.

Batteries

The Godrej & Boyce Mfg. Co. Ltd in the field of batteries consists of products which are very
useful due to emergency of power cuts, and it is useful for every one of us. These products
consist of Designed Batteries, Chargers,and Torches.
Designed Batteries come with two types

Rechargeable Batteries

A Rechargeable battery consists of ready to use battery and nickel metal hydride battery.

A Ready to Use consists of two brands. One is Recyko+ and Ekopower. Both these batteries are
ready to use. Battery capacity – 1000mAh and Volt is 1.2V.

A Nickel metal hydride battery is an ultra-high capacity battery up to for AA and AAA size.
Type of Nickel metal hydride battery is GP´s NiMH rechargeable batteries. This battery is
helpful and very fast for applications such as Digital Cameras, MP3 players and other portable
devices.

Primary Batteries

A Primary battery consists of Ultra Alkaline, Zinc Chloride 1.5 v and Zinc Carbon 9v.

Godrej GP Ultra Alkaline batteries are used in Digital Cameras, Remote Controlled Toys, and
Audio etc. Ultra Alkaline battery consists of D Size Battery, AAA battery and 9 V batteries.

Godrej GP Greencell batteries of Zinc Chloride 1.5 v are used in low drain applications. Zinc
Chloride 1.5 v battery consists of AA battery and AAA battery.

Godrej GP Greencell batteries of Zinc Carbon 9v are used for battery operating devices. Zinc
Carbon 9v battery consists of type GP1604S batteries.
Chargers

Types of Chargers are as follows:

S 350

Godrej GP PowerBank S 350 model of charger has a battery NIMH with battery sizes 2 or 4 AA
/ or 2AAA.

Quick 3

Godrej GP PowerBank Quick 3 model of charger has a battery NIMH with battery sizes 2 or 4
AA / or 2AAA. It is Ultra Slim Design in look.

KB 02

Godrej GP PowerBank KB 02 model of charger has a battery NIMH with battery sizes 1 or 2 AA
/ 2 AAA.

Solar Charger
Solar Charger has Eko Power Batteries which are very fast.

Torches

Types of Torches are as follows:

Discovery - Compact

Godrej Discovery - Compact model of Torches are long lasting super bright LED power with
metal key ring.
Discovery - Outdoor

Godrej Discovery - Outdoor model of Torches are long lasting CREE LED torch with rainproof
system.

Tufflite

Godrej Tufflite model of Torches gives high power and a long lasting LED torch. It is
shockproof and very durable.

Comet

Godrej Comet model of Torches gives high power and a long lasting LED torch. It is shockproof
and very durable.

Dazzler
Godrej Dazzler model of Torches gives high power and a long lasting LED torch. It is
shockproof and very durable. It has half watt LED for brighter performance of light. It has a clip
holder for better usage.

Electricals and Electronics

Godrej Electrical & Electronics is one of the best leading technology solution providers in India.
The business is mainly into providing automation solutions.

These products consist of automation solutions and engineering end to end solutions and
providing services by setting quality products and giving satisfaction and trust to their customer,
and industries.

Types of automation solution provided

The Industrial Electronics & Automation section of Godrej Electricals and Electronics (IEA)
– Provides automation solutions to many industries since 1998. These industries include, Oil &
Gas, Steel, Power, Cement, Pharmaceutical, Heavy Engineering etc.
The Compressed Air Solutions (CAS) provides total solutions to air needs in the form of
Design, Supply, and Installation & Commissioning of Air Compressors.
Turnkey Electrical Contracts (TEC) provides high tech engineering end to end solutions to
power sectors and renewable sectors.
The Power Distribution Solutions (PDS) looks after the execution of turnkey contracts.
Green Business Commissioning Services (GBCS) gives a way to building constructions.
Locks
These products consist of total locking solutions at various security levels to ensure safety and
bringing customer satisfaction and their trust towards the products and helping them to safeguard
their property by giving some security levels in locking system.
Following types of Locks:

Security Level 1: Mainly consist of locks for Furniture, padlocks for home, cylindrical locks.
Furniture locks are available with 4 levers, whereas Godrej Padlocks are available with 5, 6, 7
and 8 levers. Padlocks consist of brand such as Nav-tal, Rakshak, and Freedom.
Security Level 2: Mainly consist of locks for Ultra Furniture Locks, Ultra Padlocks for home,
cylindrical locks.

Security Level 3: Godrej Security level 3 mainly consists lock with Advanced Multirow Pin
Technology.

Godrej Industries
Mainly consists of business in the field Oleo Chemicals, Gourmet foods and beverages, Edible
oils, Vanaspati and Bakery fats.
Godrej Properties

Mainly in the field of real estate in the field of residential, commercial and township
development.

Godrej Consumer Products / Ltd (GCPL)

Godrej Consumers Products or Godrej Consumer Products Ltd. (GCPL) is one of the leading and
the top company in the Indian FMCG / Consumer market. It has wide number of products &
services in the field of personal ware, hair care, household care and air care segments.

The Godrej Consumer Products consists of the following:

Personal Wash
Hair Care
Household Care
Air Care

Personal Wash

Personal Wash is the oldest business sector of Godrej and has chosen as the best and quality
products from all the customers. It consists of soaps, hand sanitizer and shaving cream.
Soaps

Its consists of fragrance soaps such as Cinthol, Godrej No.1, Godrej Fairglow, Godrej Vigil,
Crowning Glory, Shikakai, Swastik.
Hand Sanitizer

Godrej Protekt provides instant Hand Sanitizer and this is one of the fastest hygienic types to
wash hands when they are no soap and water at home, or when driving the car. This sanitizer will
clean, soften and smoothen your hand once you use them.

It consists of brands such as Blossom, Citrus and Original Sanitizer.

Shaving Cream

Its consists of entry into shaving products such as shaving stick, shaving cream rich foam,
shaving cream menthol, shaving cream lime, shave gel, shaving cream protect plus, shaving
round, and shaving cream deluxe lather.

Hair Care

Hair Care provides consumers with wide range of products in the field of hair colour, hair dye,
mehendi and hair oil products.

Hair Colour and Hair Dye

It consists of various brands:

Godrej Expert Powder Hair Colour – Original (Black & Brown).

Renew Powder, Cream for Hair Colour.

 Colour Soft which offers a complete hair coloring kit which consists of colourant, lotion,
shampoo, conditioner sachets, a measuring cup, an instruction book, and gloves.

Manufacturing Process

Godrej Process Equipment has fabrication shops dedicated to manufacturing of Heavy,

Medium & Light equipment, spread across an area of 90,000 m2 (under Cranage). The shops
are laid out for fabricating Process Equipment category-wise i.e. Column, Pressure Vessels,
Reactors, Heat Exchangers, Reactor Internals, Trays & Tower Internals and Heavy Equipment.

Godrej Process Equipment manufactures critical equipment of :

Diameter: up to 16 meter.

Length: up to 140 meter.

Plate rolling capacity: max. 285 mm.

Single Piece Equipment Weighing: up to 1700 MT.

Tubesheet Drilling Capacity: upto 1000 mm thick.

Heat Treatment Furnace:

CNG fired fixed furnace 8 m x 8 m x 18 m.
Modular furnace available for larger equipment.

Critical metallurgy: All ferrous (CS-NACE/HIC), all SS grades and non-ferrous grades (Ti, Ni
alloys, Cu, Al & Zr).

Raw Materials and equipments used:

Company raw materials
MAR 09 »

MAR 2008

% OF RM
VALUE
COST
PRODUCT NAME UNIT QUANTITY RS
TO TOTAL
CRORE
COST

OIL & FATS >MT 65616 198.21 45.88

CHEMICALS/PERFUMES &
>MT 82671 128.59 29.77
COLOURS

PACKING MATERIALS >NA 0 84.40 19.54

COSMETICS-PURCHASED >MT 880 18.60 4.31

SOAP-PURCHASES >MT 255 2.20 0.51

TOTAL 0.00

LOGO
 CHAPTER IV

Marketing of Products/Services:

Godrej is an Indian Public company that was established in the year 1897 and has its
headquarters in Mumbai, Maharashtra. Godrej is a family owned and management operated
business. It operates in a number of sectors and has a wide range of products under
its brand name. Godrej is one of the most trusted brands in Indian market and is an important
part of every Indian household. It’s amazing past has laid the foundation for its incredible future
where trust, quality and Godrej all go hand in hand.

The company faces stiff competition from different other companies but it has led them to
uplift their performance and achieve much better results. Some of its competitors are as follows-

 Tata
 LG
 Samsung
 Sony
 Wipro
 Whirlpool
  Unilever

Page Contents

Products in the Marketing mix of Godrej

Godrej is a multi-dimensional company that deals in various sectors as diverse as agricultural

products, security systems, furniture, appliances, consumer products, real estate and industrial
engineering. Under its appliances category it deals with items like microwave oven ranges,
washing machines, refrigerators, air conditioners etc.

Animal feeds and agrochemicals come under its kitty of agricultural products. It also deals in GP
batteries, rechargeable batteries, torches and chargers along with software solutions for IT
industry. The company has carved out a special name for itself because of its security systems
and safes. In the year 1897, it introduced the first lock in India that was built with the
lever technology and later in 1920, became the introducer of the first safe in India.

The company also has the distinction of introducing for the first time soap made from vegetable
oils and the first Indian typewriter. They also provide furniture that includes storage products,
modular furniture and mattress for residence, offices, labs, educational institutions, shipyard and
even hospitals.

Its consumer products include repellent, Goodnight refills, coils, mats, Cinthol soaps, deo, talc,
hair color, hair dye, hair oil, baby care products, shaving creams and food items like chocolate
syrup, chocolates, food oil etc. The real estate business deals in townships, residential areas and
commercial enterprises. Their construction business includes ready-mix concrete and various
construction services. In tooling, they deal with press tools and casting dies.

Channel of Distribution:

DISTRIBUTION STRATEGY OF – GODREJ REFRIGERATORS.

2 4 South Channels across 4 states 6 National Channels- Multiple Genres

Promotions4 South Channels across 4 states6 National Channels- Multiple GenresPLUS...1
Entertainment Channel - Sahara2 Mass Channels – Star Plus & Sony3 Regionals –In Mah, WB
& Punj2 Movie Channels1 News Channel - AajTak776 Spots OverallZee CinemaSetMax418
Spots (53%) on National Channels

Advertisement
Godrej Expert, India's foremost and largest selling hair colour brand from the house of Godrej
Consumer Products Ltd (GCPL), launched a TVC of its latest innovation in the hair colour
category; Godrej Expert Easy 5-minute hair colour. The new TVC featuring Sneha & Prasanna,
is released in Tamil, Telugu, Malayalam and Kannada languages for the South region.

Through this campaign, Godrej Expert Easy 5-minute hair colour aims to create awareness about
this new innovative hair colouring solution for consumers, which can eliminate all effort from
conventional hair colouring process. It is the perfect solution for the busy time pressed consumer
who is seeking a convenient hair colouring ritual. Shampoo based hair colouring is a convenient
and quick way of hair colouring. Simply Pour out the contents on glove hands and apply on dry
hair, follow it up with massaging action to cover all greys and wash your hair after 5 minutes.
Godrej Expert Easy 5-minute hair colour has a no ammonia formulation and is enriched with the
goodness of amla and shikakai. It adds shine & softness to your hair, while delivering great
colour –all in just 5 minutes.

Sales Promotion and Sales Management

1. Big Conglomerate:

Godrej have become a big conglomerate offering services and products ranging from agri
products to security to real estate solutions. Experience in such a diverse nature of businesses is
helping the company supporting the businesses hand in hand and emerge as a prominent player
in the market.

2. Vast experience:
More than 120 years old company, extensive experience in the business it operates into,
properties at some of the prominent locations, financially strong and deep-rooted to understand
the need and wants of the customers, is what helps the company in being competitively ahead of
its peers.

BCG Matrix in the Marketing strategy of Godrej-

Godrej business segments are categorized into three businesses Godrej Consumer Products
(GCPL), Godrej Properties (GPL) Godrej Agrovet Limited (GAVL).

Out of these businesses the consumer products business vertical and Godrej properties are Stars
in BCG matrix while Agrovet is still emerging and is facing tough competition from the peer
companies, therefore, it is the question mark in the BCG matrix.