 Presentation of Godrej

Company

SUB:-Change Managemant
NAME:-Riya Topiwala
Roll No:-23
Godrej Consumer Product Ltd.
  Introduction of The Company:-
Godrej industries a part of Godrej group, is India's leading manufacturer of
oleochemicals and makes more than a hundred chemicals for use in over two
dozen industries.
Godrej group is engaged in chemicals, vegoils & Real Estate. It delivers
international quality product, exports its products to North America, South
America, Asia, Europe, Australia, and Africa. The company was earlier called
Godrej Soaps, then it got de–merged with godrej consumer products &
residual and became part of Godrej industries. The company has its
manufacturing plant located at facility at Vikhroli, Mumbai, and
Maharashtra .It has the capabilities of Fat splitting, Fatty Acid distillation,
Fatty Acid fractional distillation, Hydrogenation of Fatty Acids, Sweet water
evaporation, Glycerin distillation and Alfa Olefin Sulphonation. It also has a
Co– generation plant which satisfies partially its requirements of power and
steam.
  Origin of The Company:-

Godrej Consumer Products Limited (GCPL) is an Indian consumer

goods company founded in 2001 and based in Mumbai, India. The
Consumer Products business was part of the erstwhile Godrej Soaps
Limited (GSL) and was demerged into Godrej Consumer Products Limited
in April 2001, pursuant to a scheme of demerger. GCPL is the major player
in Indian FMCG market with leading Household and Personal Care
Products. GCPL's products include soap, hair colourants, toiletries and
liquid detergents. Its brands include 'Cinthol', 'Godrej Fair Glow', 'Godrej
No.1' and 'Godrej Shikakai' in soaps, 'Godrej Powder Hair Dye', 'Renew',
'ColourSoft' in hair colourants and 'Ezee' liquid detergent.
 CEO of The Company:-
Nisaba Godrej is the Executive Chairperson
of Godrej Consumer Products. She has been a
key architect of GCPL's strategy and
transformation in the last decade.
She is also the Chairperson of Teach for
India and sits on the board of Godrej Agrovet,
Bharti Airtel, Mahindra and Mahindra and VIP
Industries. She has a BSc degree from The
Wharton School at the University of
Pennsylvania and an MBA from Harvard
Business School.
Nisaba is passionate about education, the
human mind, trekking and equestrian sports.
She lives in Mumbai with her children Zoran
and Aidan.
  Headquarter of The Company:-

Godrej Group is an Indian multinational conglomerate

headquartered in Mumbai, which is managed and largely owned by the
Godrej family. It was founded by Ardeshir Godrej and Pirojsha
Burjorji Godrej in 1897, and operates in sectors including real estate,
consumer products, industrial engineering, appliances, furniture,
security and agricultural products. Its subsidiaries and affiliated
companies include Godrej Industries and its subsidiaries Godrej
Consumer Products, Godrej Agrovet, and Godrej Properties, as well as
the private holding company Godrej & Boyce Mfg. Co. Ltd.
  Current Venture of The Company:-

 Godrej Consumer Products Ltd (GCPL) will increase shareholding in many of its
joint ventures as part of its consolidation process, besides keeping acquisition options
open in markets where it is already present.
 At present, GCPL has two joint ventures (JV) - one with the Darling Group in Africa
and another with Canon Chemicals Ltd, a Kenya based home and personal care
company.
 This year, GCPL entered into an agreement with Canon Chemicals Ltd, that
manufactures and distributes products in the personal and home care categories, for
acquisition of 75 per cent stake in its business in Kenya.
 After entering into a JV with the Darling Group in 2011, GCPL has since then
acquired 100 per cent stake in the Nigeria and Ghana businesses, 90 per cent stake in
South Africa and Mozambique businesses and 51 per cent stake in the Kenya
business.
  Share Price of Godrej Consumer
product:-
 Godrej Industries Ltd. share price moved up by 0.20% from its previous
close of Rs 624.70. Godrej Industries Ltd. stock last traded price is
625.95.In last 1 Month, Godrej Ind. share price moved up by 5.89%.
 Godrej Industry share price saw a 52 week high of Rs 662.00 and 52 week
low of Rs 418.80.
 Godrej Ind. share has a market capitalization of Rs 21,058.35 Cr. Within
Diversified sector, it's market cap rank is 10.
 Godrej Industries announced an equity dividend of 115% on a face value of
1.0 amounting to Rs 1.15 per share on 13 May 2019. The ex dividend date
was 02 Aug 2019.
  The Company Belongs to:-

The Godrej family is an Indian Parsi family that manages and

largely owns the Godrej Group, a conglomerate founded by Ardeshir Godrej
and his brother Pirojsha Burjorji Godrej in 1897, spanning sectors as diverse
as real estate, consumer products, industrial engineering, appliances,
furniture, security and agricultural products. Headed by Adi Godrej alongside
his brother, Nadir Godrej, and cousin, Jamshyd Godrej, the family is one of
the richest in India; with an estimated net worth of $11.6bn as of 2014.
The family's presence in business began in Bombay in 1897, when
Ardeshir Godrej, after reading a newspaper article about rising citywide
crime rates, began developing and selling locks, with the assistance of his
brother Pirojsha.
  SWOT Analysis:-
1. Strengths of Godrej Consumer Products
• Strong Brand Portfolio:- Godrej Company is the topmost leading company with a
broad company portfolio in the FMCG industry
• Innovation:-The GCPL is a very innovative company and always search for a
broad portfolio by spreading the globally, with the revenue near $6
2. Weaknesses of Godrej Consumer Products
• Low Market Share:– The weakness of company is lack of market share and scale
because the competitors of the GCPL have strong finance to diverse to different
sectors easily.
• Heavy Competition:– Godrej Consumer Products has excessive competition from
huge private players and other international brands.
  SWOT Analysis:-
3. Opportunities of Godrej company
• Multi-dimensional – The Godrej Consumer Products Limited company is a
multidimensional company as they have a presence in over 60 countries. They
have inorganic expansion.
• Increasing Demand– As the lifestyle of the people increases, there would be a
change in demand for the products, hence the increase in the demand for the
product is the increase of purchasing rate.
4. Treats of the Godrej Consumer Products

• Rivalry – The Godrej consumer company business fights with an increased danger
of having a chance of to make duplication of the company products and duplication
of company model by numerous rivals. The business model has its core of
strengths of the business and has the main reason for the company’s success.
  CSR Activities of GCPL:-
 Employability and Livelihoods:-
Godrej collaborates with non-profit organisations and social enterprises to
design and run several employability training programmes for youth from low-
income sections of society. The aim is to improve the earning potential of the trainees
by building their skills and by empowering them. Apart from core domain skills, the
programmes also focus on life skills training, entrepreneurship development, and
postplacement support. As of March 2021, the company has trained over 4,51,342
young people in skills that will enhance their earning potential under two main
projects:
 Salon-i— the beauty and hair care training,
 Beauty-preneur (BP) and Home-preneur (HP) platform for nano and micro
entrepreneurs in beauty industry
  Promotional Activities of GCPL:-
In India, GCPL strengthened direct distribution reach to 1.3 million
outlets. They are driving availability through shopper insight-based visibility
programmes for top outlets and restructured coverage norms to improve focus
and service.
In Indonesia, They continued to strengthen our approach by simplifiying
our channel model, driving same store growths, launching a loyalty programme
‘Sahabat Godrej’ to increase wholesale efficiency and indirect coverage, and
using coverage expansion pilots in Sumatera to test our hypothesis.
GCPL have been ramping up our go-to-market efforts across Africa. In
West Africa, GCPL are expanding coverage of satellite markets beyond the
current markets that Darling serves directly. In addition, the team has started
expanding coverage across North and West Nigeria, which were previously
underserved by Darling.
  Conclusion:-

Godrej Group is an India conglomerate that offers various

products in countless categories. With a revenue of more than 4.1 million
US dollars, the company is growing at a fast pace. In India, Godrej is one
of the oldest and the most trusted brand because of the quality of products
is offers. Over past 120+ years Godrej has expanded to over 60 countries
and ensures that their customers buy their products wherever they go. The
company has over 500 million and is continuing to expand the horizon
internationally. The success of the company is because of strategic
acquisitions and subsidiaries that the company has accumulated over the
years.