Godrej Consumer Products Limited Godrej Consumer Products Limited (GCPL) is an Indian consumer goods company based in Mumbai,

India. GCPLs product range includes soaps, hair colourants, toiletries and liquid detergents. Some of the leading brands are Cinthol, Godrej Fair Glow, Godrej No.1 and Godrej Shikakai in soaps, Godrej Powder Hair Dye, Renew, ColourSoft in hair colourants and Ezee liquid detergent. GCPL has five manufacturing facilities in India at Malanpur (Madhya Pradesh), Guwahati (Assam), Baddi- Thana (Himachal Pradesh), Baddi- Katha (Himachal Pradesh) and Sikkim. History The Consumer Products business was part of the erstwhile Godrej Soaps Limited (GSL) and was demerged into Godrej Consumer Products Limited in April 2001, pursuant to a scheme of demerger approved by the Honble High Court of Judicature, Mumbai, dated March 14, 2001. Acquisitions GCPL has an international presence through the acquisitions of Keyline Brands Limited (United Kingdom) in 2005, Rapidol (Pty) Limited in 2006, and Godrej Global Mid East FZE in 2007 and the joint venture with SCA Hygiene Products AB, Sweden in 2007. GCPL acquired 49% stake in Godrej Sara Lee Limited (GSLL), an unlisted joint venture between the Godrej Group and Sara Lee Corporation USA in early 2010. Subsequently in May 2010 it entered into an agreement to acquire the remaining 51% stake. It has acquired Megasari, a leading FMCG player in household care sector in Indonesia and has agreed to acquire Tura, a leading personal care player in Nigeria.[citation needed] Business Categories GCPL operates in the domestic and international markets in the Personal and Household Care segment. Some of the categories are soaps, hair colorants, toiletries and liquid detergents. Recently, it made an entry into fast-growing air freshner category by launching a new fragrance product "aer" in the market.[3] Competition In the soaps category, GCPL brands compete with Lux and Lifebuoy- Hindustan Unilever Limited, Nirma Nirma. In the hair colours category, its products compete for market share with Black Rose Super Vasmol and LOreal. Competitors in shaving cream category are Gillette, Palmolive and Old Spice. GCPLs talcum powder brands, compete with Ponds- Hindustan Unilever and Denim. In the liquid detergent category GCPL brands Ezee and Genteel, compete with Safewash- Wipro and Surf ExcelHindustan Unilever Limited. Manufacturing Facilities GCPL currently operates five manufacturing facilities in India at Malanpur (Madhya Pradesh), Guwahati (Assam), BaddiThana (Himachal Pradesh), Baddi- Katha (Himachal Pradesh) and Sikkim. Further, its manufacturing facilities located abroad at South Africa produce a range of personal care products and hair colour products. Sales & Distribution network GCPL has a widespread distribution network across India. It has a presence in both the urban and rural markets, enabling it to benefit from the opportunities in both segments. It has a sales team which comprise of over 250 staff spread across the country. It has a network of 33 C&F agents and as on February 29, 2008. It had 1,273 distributors, 142 super stockists and 3,175 sub stockists to support the sales team in India. Its distributors and sub stockists cover around 650,000 retailers in

India. GCPL has linked its major distributors in India through a system called Sampark, a collaborative planning, forecasting and replenishment system with its ERP system leading to reduced inventory levels. Research and Product Development The research and development activities broadly comprise of various processes for developing new products, standardising new analytical methods and identifying substitutes for key raw materials. Through this research and development centre, GCPL continuously interact with consumers to obtain feedback on its products and information obtained is leveraged to complement new product development activities. The Godrej Research & Development Centre is recognised by the Department of Science and Technology, New Delhi. Size of the Company As of November 30, 2007, it employed over 1,349 full-time employees.[citation needed] ESTABLISHMENT Established in 1897, the Godrej group has grown in India from the days of the charkha to nights at the call centers. Our founder, Ardeshir Godrej, lawyer-turned-locksmith, was a persistent inventor and a strong visionary who could see the spark in the future. His inventions, manufactured by his brother Pirojsha Godrej, were the foundation of todays Godrej empire. One of Indias most trusted brand, Godrej enjoys the patronage and trust of around 500 million Indians every single day. Our customers mean the world to us. We are happy only when we see a delighted customer smile. With 7 major companies with interests in real estate, FMCG, industrial engineering, appliances, furniture, security and agri care to name a few our turnover crosses 3.3 billion dollars. You think of Godrej as such an integral part of India like the bhangara or the kurta that you may be surprised to know that 25% of our business is done overseas. Our presence in more than 60 countries ensures that our customers are at home with Godrej no matter where they go. With brands you can believe in, service excellence you can count on and the promise of brighter living for every customer, Godrej knows what makes India tick today. Today, we are at a point in Godrejs history when our amazing past is meeting up with its spectacular future head on. Godrej is learning and relishing being young again. Product Information Good Knight Good Knight is the only fully entrenched brand in HI with significant presence in all the formats. Good Knight grew from strength to strength launching Mats followed by Liquid Vaporisers, coils, lotions and aerosols. There is a stark difference between Good Knight and other brands in this category. Every other brand talks of killing mosquitoes; Good Knight feels it simply needs to state that it protects against them. This non-violence, in a manner of speaking, is at the heart of its brand values. The brand sees itself as a safe, gentle, effective, dependable and unobtrusive protector in complete harmony with the housewife and her home. Good Knight enjoys enormous equity with consumers. Starting with its 'great nights begin with Good Knight' to 'protecting happy moments,' the journey has resonated with a deep understanding of consumer needs. The brand has also traversed emerging consumer trends and has created a three pillared strategy identified by the key differentiators viz. Good Knight Advanced promises to give technologically advanced solutions overcoming the key format barriers with products like double power Activ+ System for Refill, Advanced Low Smoke alternative in coils and a pleasant experience aerosol.

Good Knight Naturals Promises to tackle consumer concern of safety. It achieves this through the products which has a blend of active and exotic natural ingredients that lends reassurance of safety. Good Knight base range the above two platforms will add to the already existing care imagery of the brand. Good Knight further created stronger consumer connect by humanizing the brand values through carefully chosen brand ambassadors. Actress Rani Mukherjee and now Vidya Balan were selected on the basis of the researched fact that they epitomised dynamism, warmth and caring values that the modern Indian housewife empathised with and Good Knight stands for. This greatly helped the brand break through the clutter and give it a larger than life image. Sandal Soap Godrej No1 Sandal has the goodness of Sandal and Turmeric which makes skin soft and radiant. Godrej No. 1 Sandal was launched, in August 1999. The natural ingredients sandal and turmeric have traditionally been highly popular and trusted for skin care. Carefully chosen, these Godrej No. 1 ingredients enhance the beauty of skin when they simply have a regular bath. Moisturising Soap Godrej No. 1 launches 'Moisturising Soap' with nourishment of Milk Cream & Almonds to keep your skin naturally moisturised, smooth & soft in winter without using multiple winter care products. So, maintain your true natural beauty even in winter! Almond: Nourishes the skin and prevents early appearance of wrinkles. And also protect your skin from roughness, dryness and harsh effects of winter. Milk Cream: Moisturising Soap with natural goodness of Milk Cream. Why Godrej Protekt? Godrej Protekt Instant Hand Sanitizer Godrej Protekt Instant Hand Sanitizer, with its revolutionary Insta Sanitize Technology, kills 99.99% of most common germs in 15 seconds that may cause illness. Godrej Protekt Instant Hand Sanitizer is a fast, effective, hygienic alternative to washing hands when soap and water are not available. It leaves hands feeling clean, soft & smooth after use. Directions for use Apply small quantity directly onto dry hands. Rub over palms, fingers and back of hands until dry. Do not wash off after use.

Godrej Protekt Hand Wash Kills most common germs that may cause illness in 15 seconds of contact. Washing hands is the best way to prevent spreas of most common germs that may cause illness. Leaves hands feeling clean, soft & smooth after use.

Directions for use To release pump, rotate the spout anti-clockwise. Press nozzle gently to get hand wash on to wet hands. Work up a rich lather and rinse well for clean hands. GODREJ company profile Started in 1897 as a locks manufacturing company, the Godrej Group is today one of the most accomplished and diversified business houses in India. Godrejs success has been driven by the companys commitment to delivering innovation and excellence. Through the consistent application of this commitment and a century of ethical business conduct, Godrej has earned an unparalleled reputation for trust and reliability. In 1930, Godrej became the first company in the world to develop the technology to manufacture soap with vegetable oils; that spirit of innovation has continued throughout the organizations history. Today Godrej is delivering consumers exciting innovations across a spectrum of businesses. The companys pursuit of excellence is equally well established and enduring. In the 1944 Mumbai docks blast, Godrej safes were the only security equipment whose contents were unharmed; an equal level of product quality continues to be expected from every product bearing the Godrej brand name. Godrej management understands that the companys greatest asset is the trust and faith that consumers have reposed in it, and recognizes that the company must continue to earn this trust. This translates to the organization delivering outstanding quality and value in everything it does. Godrejs ethical and visionary practices have allowed the company to successfully expand into a number of businesses. Today Godrej is a leading manufacturer of goods and provider of services in a multitude of categories: home appliances, consumer durables, consumer products, industrial products, and agri products to name a few. A recent estimate suggested that 350 million people across India use Godrej products. The group has more recently entered the real estate and information technology sectors, and management views these as avenues for enormous growth. The Godrej Group stands in a strong position today. With annual sales in excess of $1 billion, a workforce of approximately 18,000, and a strong diversified portfolio, Godrej has proven its ability to deliver strong financial performance.

Godrej Appliances Eyes Export Mkts For Growth

Godrej Appliances Ltd (GAL) is looking at exporting home appliances to Iraq, Afghanistan, Pakistan and Bangladesh. The Rs 665-crore GALs exports account for one per cent of turnover and its primary export markets are currently Sri Lanka, Nepal, the Middle East and certain African countries. GAL also plans to expand its present export portfolio for Sri Lanka, one of its larger markets, and will soon include visicoolers and window air conditioners. Godrej currently exports refrigerators and washing machines to Sri Lanka. In 2003-04, the company raked in about $6 million from exports to Sri Lanka, a market it entered in 2002. The company has made an investment in promoting the brand through some strategic brand building initiatives in Sri Lanka, Godrej Appliances executive vice-president (marketing) Soumitra Kumar Ghatak told FE.
However, for the present, GAL a division of Godrej & Boyce Ltd is comfortable working on exports and having its products

marketed through a marketing firm in Sri Lanka, and Mr Ghatak says there are no plans to spin off a separate division or subsidiary in Sri Lanka in the short term, nor are there immediate plans to manufacture or assemble there. Apart from refrigerators and washing machines we are closely evaluating the opportunities to export visicoolers for the food and beverage industry and window air conditioners, he added. The Sri Lankan refrigerator market is 1.25 lakh units per year, while the washing machine market is sized at about 50,000 units. The largest players in the Sri Lankan consumer durable market are LG, Singer and Whirlpool.