SWOT:-

Business analysis/ Tool which is used to make decisions.

S -Internal (Plus)

W -Internal (Negatives)

O- External (Plus)

T- External (Negatives)

Business Model:

Capabilities + idea + resource ( Financial , Human Resource , Physical resource and information) +Process
+revenue

External Analysis:-
PESTAL

s O
w t

IFA MATRIX:- INTERNAL FACTOR ANALYSIS:-

Company Competitor -1
Critical Weight Rating Score Overall Rating Score Overall
Factors
S 1 -
2 -
3 -
4 -
5 -
w 1 -
2 -
3 -
4 -
5 -
Total 1 More 2.5 or More 2.5 or
higher than higher than
the the
competition competition
EFA MATRIX:- External Factor Analysis