Instruction:

1. Identify one country

2. Look into at least 2 green marketing practices of business organizations located in
that country.
3. Discuss the highlights of those practices.
4. Examine and discuss its impact to consumers, the firm, the natural environment and
the society in general.
5. How do you see the practices in terms of sustainability?

 Japan being one of the globalized country in terms of economic state.

 2 green marketing practices (Toshiba & Nissan)
- Toshiba plans to reduce the use of toxic substances, chemicals on
the manufacturing of their product.
- Nissan reduced emission of CO2 through manufacturing of electric
vehicles.
 Highlights of those practices
- Toshiba reduce the environmental effect of its products by
minimizing the usage of chemical compounds and hazardous
materials throughout its supply chain in collaboration with suppliers.
- In 2016, Nissan unveiled its new e-POWER powertrain, marking yet
another big step forward in the electrification effort by lowering
lifecycle emissions. The Note e-POWER and Serena e-POWER
have reduced CO2 emissions by 18 percent to 27 percent when
compared to their gasoline-powered counterparts.

TOSHIBA

IMPACT TO CUSTOMERS
Customers can guarantee safety from all hazardous chemical that can
cause illnesses and diseases as well as to their children.

IMPACT TO FIRM
Less expenditures from businesses since the materials have lesser
chemical and substance contain, the price of the products will also decrease.

IMPACT TO NATURAL ENVIRONMENT

 Lesser harmful chemicals is an advantage to the environment. It can
reduce carbon footprint that causes global warming.

IMPACT TO SOCIETY
Through a clean and safe environment, residents in a particular society
will improve the quality of living, environmental problems and climate risks will be
minimize.

NISSAN

IMPACT TO CUSTOMERS
People who buy electric vehicles won't have to worry about inhaling toxic
smoke because e-vehicles don't emit any. Customers may also save money on
petrol because this sort of motor does not require it.

IMPACT TO FIRM
Businesses may save a lot of money by using electric vehicles, especially
if they have a fleet of vehicles that go up to 100 miles each day. Although electric
cars are more expensive to purchase, they have far lower operating expenses
than their gasoline or diesel counterparts.

IMPACT TO NATURAL ENVIRONMENT

Since pure electric cars do not have a tailpipe, they do not produce any
exhaust gases, reducing local air pollution, especially in packed cities.

IMPACT TO SOCIETY
The widespread adoption of electric vehicles have a tremendous impact
on society, not just in terms of the technology we use for personal mobility, but
also in terms of shifting our economies away from petroleum and reducing
transportation's environmental footprint. Electric automobiles are a viable option
for municipalities seeking to improve air quality and improve the health and
quality of life of their citizens.

How do you see the practices in terms of sustainability?

The above-mentioned business organizations have the same measures of
environmental action whereas they create a plan to reduce the use of harmful chemicals
and substance in manufacturing their product and an e-powered equipment that
eliminated the use of gasoline and more than necessary consumption of energy
sources. As a result, nowadays, issues like climate change, plastic pollution, and food
waste are trending across media channels on a regular basis, increasing consumer
awareness to unprecedented heights. However, it is this same increase in consumer
awareness that presents distinct hurdles for the green industry. Being conscious of
social and environmental concerns entails being conscious of business issues as well.
Hence, companies must be consistent in implementing and doing their moral obligation
to be socially responsible and environmentally aware in order to help balance the
unlimited wants of the consumer over the limited resources that we have.