MINUTES OF THE MEETING

Meeting 1:

Date: 26th August 2021

Time: 9 AM
Present Members: Devanshi, Ananya, Aashna, Saniya
Absent: None

Meeting Agenda: Discuss various startup ideas

Discussion:
- Travel agency which customizes destinations and circuits. Eg-
Himalayan Circuit, Coastal Circuit, North-East Circuit.
- Fitness App which would include pre-recorded classes as well
as live participation. Would also provide equipment and
supplements at home at nominal rates.
- Study Abroad Program which would also provide internships
across industries and disciplines.
- Influencer Marketing Agency that connects brands and
influencers

Agreed Actions: Influencer marketing chosen as the final venture

which would act as a link between brands and faces.

Next Meeting: Further discussion on Influencer Marketing.

Next Meeting Scheduled on: TBD

Meeting recorded by: Saniya Mariyam

Meeting 2:

Date: 27th August 2021

Time: 10:30 AM
Present Members: Devanshi, Ananya, Aashna, Saniya
Absent: None

Meeting Agenda: Further discussion on Influencer Marketing.

Discussion:
- Study of competitors like Mad Influence, Confluencr and The
Plug Media.
- Give chance to local brands and influencers unlike the
competitors
- SWOT analysis of the venture
- Google form for influencers and brands so that we can connect
them perfectly

Agreed Actions: Make PPT with SWOT analysis.

Next Meeting: Discussion on rate list and verified accounts.

Next Meeting Scheduled on:

Meeting recorded by: Saniya Mariyam

Meeting 3:

Date: 3rd September 2021

Time: 2:00 PM
Present Members: Devanshi, Ananya, Aashna, Saniya
Absent: None

Meeting Agenda: Creating a financially stable venture

Discussion:
- Money/Turnover in the market
- Selecting the target audience
- Discussing a niche marketing strategy for this group

Agreed Actions: Do more research work before finalizing

Next Meeting: Google Form questionnaire, executive summary

Next Meeting Scheduled on: 8th September

Meeting recorded by: Saniya Mariyam

Meeting 4:

Date: 8th September 2021

Time: 2:00 PM
Present Members: Devanshi, Ananya, Aashna, Saniya
Absent: None

Meeting Agenda: Executive Summary and Marketing Strategy

Discussion:
- Dividing work based on contents of Marketing Plan
- Detailed discussion on Executive Summary, current marketing
situation, objective, and action programs.
- Budgeting
- Website content

Agreed Actions: Finalize the write ups and make PPT

Next Meeting: Divide the three levels of Influencer Marketing

Next Meeting Scheduled on: 12th September

Meeting recorded by: Saniya Mariyam