Corporate

Social

MODULE: 2
Responsibility
Corporate Social
Responsibility (CSR)
The responsibilities that
businesses have to the societies
within which they operate.
Economic model
of CSR
Holds that business’ sole duty is
to fulfill the economic functions
businesses were designed to
serve.
Ethics and Social Responsibility:
3 different levels of responsibilities
Is there a duty not to cause harm?
The strongest sense of responsibility is the duty not
to cause harm. Even when not explicitly prohibited by
law, ethics would demand that we not cause
avoidable harm.
Ethics and Social Responsibility:
3 different levels of responsibilities
Is there a responsibility to prevent
harm?
A second, less binding, responsibility is to prevent
harm even in those cases where one is not the
cause.
Ethics and Social Responsibility:
3 different levels of responsibilities
Is there a responsibility to do
good?
The third, and perhaps the most wideranging,
standard of CSR would hold that business has a
social responsibility to do good things and to make
society a better place.
Philanthropic Model of CSR
This model of CSR suggests that business is free to contribute to social
causes as a matter of philanthropy or charity, but has no strict
obligation to contribute to social causes.
Social Web Model of CSR
The view that business exists within web of
social relationships.

The social web model views business as a

citizen of the society in which it operates and,
like all members of a society, business must
conform to the normal range of ethical
duties and obligations that all citizens face.
Stakeholder theory
A model of corporate social
responsibility that holds that
business managers have
ethical responsibilities to a
range of stakeholders.
Integrative Model of CSR
For some business firms, social
responsibility is fully integrated with
the firm’s mission or strategic plan.
Exploring Enlightened
Self-Interest:
Does “Good Ethics”
Mean “Good Business”?
A larger question involves the
possible correlation between profits
and ethics. Is good ethics also good
business? One important justification
offered for CSR, what is often called
enlightened self-interest, presumes
that it is, or at least it can be.
Reputation
management
The practice of
attending to the
“image” of a firm.
The
Construction
of Corporate
Reputation
Thank
You!