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Ama Instructs Doctors To Deceive PDF
Ama Instructs Doctors To Deceive PDF
STORY AT-A-GLANCE -
The Winter 2021 “AMA COVID-19 Guide: Background/Messaging on Vaccines, Vaccine
Clinical Trials & Combatting Vaccine Misinformation,” issued by the American Medical
Association raises serious questions about the AMA’s adherence to transparency,
honesty, ethics and the moral standards to which it will hold its members
The guide lists nine “key messages” the AMA wants doctors to focus on when
communicating about COVID-19. This includes stressing the importance of eliminating
nonmedical vaccine exemptions, the importance of flu vaccines and COVID shots, and
expressing confidence in vaccine development
In the guide, the AMA instructs doctors on how to disinform the public using
psychological and linguistic tools. This includes explicit instructions on which words to
swap for other more narrative-affirming choices
Word swaps include changing “hospitalization rates” to “deaths,” two terms that are not
even remotely interchangeable
Swapping the term “Operation Warp Speed” for “standard process” is another rather
egregious misdirection. The two are not interchangeable. In fact, they’re diametrically
opposed to one another
How then do they explain this “COVID-19 messaging guide,” which explicitly teaches
doctors how to deceive their patients and the media when asked tough questions about
COVID-19, treatment options and COVID shots?
“It is critical that physicians and patients have confidence in the safety and efficacy of
COVID-19 vaccines as they become available for public use,” the “AMA COVID-19 Guide”
states, adding:2
Indeed, the entire guide is aimed at teaching doctors how to foster confidence in the
medical profession in general, as it pertains to treatment of COVID-19, but in particular
as it pertains to the experimental COVID shots.
The guide provides “suggested narratives” for various engagements, such as when
communicating on social media, as sell as “talking points to guide external
communications,” such as when being interviewed. It lists nine specific “key messages”
that they want doctors to focus on when communicating about COVID-19. These key
messages can be summarized as follows:
Adhere to updated ethical guidance for physicians and medical personnel, which
says they have a moral obligation to get vaccinated themselves
Highlight the increased availability of flu vaccines, and the importance of getting a
flu shot even if you’ve gotten a COVID injection
Highlight the importance of including minorities, both in vaccine trials and as trusted
messengers who can “promote social pressure” to get minorities vaccinated and
dispel historical distrust in medical institutions
On page 7 of the guide, under the science narrative heading, the AMA declares it is
“deeply concerned that rampant disinformation and the politicization of health issues
are eroding public confidence in science and undermining trust in physicians and
medical institutions,” adding that “Science should be grounded in a common
understanding of facts and evidence and able to empower people to make informed
decisions about their health.”3
To that end, the AMA is calling upon “all elected officials to affirm science and fact in
their words and actions,” and for media to “be vigilant in communicating factual
information” and to “challenge those who chose to trade in misinformation.”
AMA Then Instructs Doctors on How to Disinform
It’s a disappointment, then, to find the AMA instructing doctors on how to misinform the
public using a variety of psychological and linguistic tools. Perhaps one of the most
egregious examples of this is the recommended “COVID-19 language swaps” detailed
on page 9.
As you can see below, the AMA explicitly instructs doctors to swap out certain words
and terms for other, more narrative-affirming choices. Shockingly, this includes
swapping “hospitalization rates” to “deaths” — two terms that are not even remotely
interchangeable!
It strains credulity that the AMA would actually tell doctors to substitute a factual data
point with an outright lie. But with this swap, are they not telling doctors to state that
people are dead, when in fact they’ve only been hospitalized with COVID-19?
Another highly questionable word swap is to not address the nitty, gritty details of
vaccine trials, such as the number of participants, and instead simply refer to these
trials as having gone through “a transparent, rigorous process.”
Swapping the factual term “Operation Warp Speed” for “standard process” is another
outrageous misdirection. The two simply aren’t interchangeable. In fact, they’re actually
diametrically opposed to one another. Standard process for vaccine development
includes a long process of over a decade and a large number of steps that were either
omitted or drastically shortened for the COVID shots.
Other language swaps are less incredulous but still highlight the fact that the AMA
wants its members to help push a very specific and one-sided narrative that makes
power-grabbing overreaches and totalitarian tactics sound less bad than they actually
are, and make questionable processes sound A-OK.
Language is a powerful tool with which we shape reality,4 because it shapes how we
think about things. As noted by storyteller and filmmaker Jason Silva:5
“The use of language, the words you use to describe reality, can in fact
engender reality, can disclose reality. Words are generative… We create and
perceive our reality through language. We think reality into existence through
linguistic construction in real-time.”
The same goes for using “COVID protocols” in lieu of “COVID mandates, directives,
controls and orders.” “Protocols” sounds like something that is standard procedure, as if
the COVID measures are nothing new, whereas “mandates, controls and orders” imply
that, indeed, we’re in medical fascism territory, which we are.
The AMA could have instructed its members to simply stick to the facts and be honest
— and in some sections, it does do that — but it doesn’t end there. Rather, the AMA
provides a full page of instructions on how to steer the conversation, and how to block,
deflect and stall when faced with tough questions where an honest answer might
actually break the official narrative.
Here’s a sampling of these instructions. I encourage you to read through page 8 of the
guide, and pay attention to these psychological tricks when listening to interviews or
reading the news.
Interviewing techniques
Steer the conversation back to the “Before we leave that matter, let me add
narrative by saying: …”
Redirect away from an unwanted “I don’t have the details on that, but what
question, back to the official narrative by I know is …”
saying:
It’s worth noting that the AMA also stresses that: 1) Doctors are to speak for the AMA,
and 2) doctors are NOT to offer their personal views. Speaking for the AMA is listed
under “Your Responsibilities” when being interviewed, while not discussing personal
views is listed under “Interview Don’ts.”
The AMA’s guidance isn’t all bad. Some of its advice makes perfect sense. But the
inclusion of language swaps that result in false statements being made, and tools for
steering, blocking, deflecting, redirecting and stalling in order to avoid direct answers do
nothing but erode credibility and thus trust in the medical community.
Its direct instruction to not share personal views is another trust-eroding strategy. When
people talk to their doctor, they want to hear what that doctor actually thinks, based on
their own knowledge and experience.
The AMA is concerned about the proliferation of misinformation and eroding trust, yet
it’s telling its members to keep their professional views to themselves and lie about
COVID deaths. With this guidance document, the AMA is essentially implicating itself as
a source and instigator of medical misinformation that ultimately might injure patients.
In a Stew Peters Show interview (see top of this article), Dr. Bryan Ardis criticized the
AMA guidance document, pointing out that while the AMA claims it put out the guidance
to prevent political ideologies from dictating medicine, it is actually proving that the
AMA itself is deferring to political ideology rather than medical facts.
The AMA wants its members to act as propagandists for a particular narrative — using
“politically correct language” — rather than sharing information and acting in
accordance with their own conscience and professional insight. As noted by Peters:
“If a doctor’s just going to repeat what the AMA tells them, why have doctors at
all? You can get plenty of starving propagandists at any liberal college, but
instead we want to turn our medical professionals into ideological zombies with
stethoscopes.”