INTERNAL ASSESSMENT

AECC-ENGLISH A

NAME-ANIKET PANDEY
ROLL NO.-6130/19
BA (H) POLITICAL SCIENCE
1ST YEAR, II SEMESTER.

[Q1]: Explain the seven C's of Effective Communication and

give three examples for each from daily lives.
 It is thought that for effective communication there is a need to
follow certain norms which are basically known as "7 C's of
effective communication". These norms apply both in written as
well as oral communication. The 7 C's of effective
communication are -
 COMPLETENESS: The message should be complete in all
respects. It should provide complete information to the
receiver. The message should be planned, organized,
 structured. All the necessary details should be incorporated
in the message. The 5 W questions ( what, why, when, where
and who) should be checked for.
 CONCISENESS: Conciseness refers to the fact that while
communicating one should try to make a message as short as
possible. Irrelevant question should not be incorporated, the
words should be chosen in such a manner that they are not
out of context. The message should be brief and concise.
 CONSIDERATION: Consideration in communication implies
that the sender of the message steps into the shoes of the
audience/readers in terms of their viewpoints. The sender
should look at receiver's socio- psychological background,
previous knowledge, emotions, sentiments and need. The
golden rule "First understand then be understood" should be
followed. The focus should be more on 'you' rather than 'i'
and the sender should treat receiver with empathy.
 CLARITY: Clarity plays an important role in all types of
messages. Clarity implies clarity of thoughts and clarity of
expressions. S/He should be clear about the receiver,
purpose, mode and type of communication. S/He should
communicate the idea in simple and clear words. It implies
that the message should be as clutter free as possible and
that it is easily understandable.
 CONCRETENESS: Concrete means ' capable of being percieved
by the senses'. Concrete messages are vivid, clear and
definite. The communicator should prefer specific
expressions and avoid vague and abstract expressions. One
should be specific in quoting figures and facts as it makes
 communication more effective and trustworthy and create
less chances of being misinterpret.
 COURTESY: Courtesy means "graceful politeness" and
friendly and helpful behavior. It implies that sender should
respect the receiver in terms of being polite, judicious,
reflective and enthusiastic. It creates a positive atmosphere
for communication and leads to effective communication.
 CORRECTNESS: Correctness in communication implies that
there are no grammatical errors, no dubiousness in facts and
figures. It builds up trust between the sender and the
receiver and makes communication very effective.

 3 examples of completeness.
1.) Working in a call center a conversation with a customer telling him
about the data plan issued in his phone: " data plan amounts total
Rs.249 with 2gb daily data , unlimited calling and messages for 56 days."

2.) Hi all, let us meet tomorrow 10:00 AM at cafeteria and co. to discuss
about product launch event which is happening on coming Sunday
(10/04/2020).

3.) Working with a multinational company who deals with A/C's a

major customer asking about details of 'LLOYD', A/C's: Sir, lloyd a/c
comes in star ratings depending on model of it, with mobile connectivity, 1
year guarantee, 2.92 power efficiency, 100% copper plating and it cost
goes around from Rs. 20,000 to 45,000.

 Example of Conciseness.
1.) We hereby wish to tell you that our company is pleased with
the confidence you have reported in us:" We appreciate your
confidence".
2.) " Hii suzane I need to discuss the quarterly CSR campaign for our
brand image lets meet tomorrow".
3.) While giving a presentation in office: " I appreciate everyone's
effort while listening with determination and I hope you all will like
it."

 Example of Consideration.
1.) "You would be elated to know that you are selected for the
scholarship for Boston university".
2.)" your loss is very personal too me. your father was a great friend
of us".
3.) " your resume is suitable for the job you applied please join by
9/04/2020".

 Example of Clarity.
1.)" While discussing career options with my parents: I want to go
with humanities stream as I want to pursue civil services".
2.)" I am learning music since age 4 and I want to be one of best
musician".
3.)" Your marks in social science is comparatively low than others
you should focus more on that".

 Example of Concreteness.
1.)" While showing product to the customer: the nutrabay protein
has no sweeteners and artificial ingredients it is 100% certified by
FSSAI".
2.) " Looking for an experience teacher for class 11th and 12th.
subject- maths ad physics".
3.)" Due to covid-19 crises Mukesh Ambani's reliance industry
turnover drops out to 15% from last year".

 EXAMPLE OF COURTESY:
1.)" Kindly wear mask and please maintain social distancing during
this covid-19 crisis".
2.) " We appreciate the contribution of each and every citizen in the
pm relief fund for fighting covid-19".
3.) " Please be alert as inspection is going on in school".

 Example of Correctness.
1.) " Virat kohli's average in all three formats stand as. Test- 54.60,
ODI's- 60.11, T20- 51.04".
2.) "Male victimization in domestic violence has been rise to 33.7%".
3.) "It has been more than 8 months of removal of article 370 from
J&K still no internet service provided."
[Q2]: You have been working as a sales manager with a
company. Write a report to managing director of the
company, informing her about the increasing sales and
reason behind the increased sales.

Forever Living Products&Co.

New Delhi

No.: flp.Acc./2020/04
Date: 4th May, 2020

Dear Ms.Malhotra
Subject: Report on increased sales of Face Mask.

A sudden increase in the sale of face masks was

observed from the month of January,2020.
First of all, in January, pollution index was rising and
AQI Index reached crosses 900. For safety measures
and protection people have been buying masks.
As we know that the COVID-19 Pandemic has spread all
over the country and cities from February end, for
safety and protection people have been constantly
buying face masks. All this led to rapid increase in sales
of face masks. Our distributors and network marketers
have been working hard and are part of this increased
sale. Statistics says, there is a rise in sales by 10.8%. By
giving ads and providing preventive measure and telling
about the quality of the masks people are tend be
attracted to our Product. We are lucky to provide such
service to our nation.

And the numbers are still on the rise and we expect

these numbers to double in the coming months not just
because of the pandemic but also because people are
now aware importance of mask. I strongly recommend
we should advertise on social media and creating ads,
also through e-commerce. We are providing our masks
at half rate to the migrant labourers and workers as per
current scenario of COVID-19 CRISES.
I would be happy to provide more details, if required.

Yours Sincerely
Aniket Pandey
Sales Manager