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MICROECONOMICS

1, Elastic - quantity demanded responds substantially to changes in price


2, Inelastic - quantity demanded responds only slightly to changes in price
3, What determines the price elasticity of demand?

Determinants Inelastic – ít co dãn Elastic – co dãn nhiều

Has no substitutes or hard to Close substitutes are


find substitutes. available.
Available of close substitutes Eg: Sun cream Eg: Breakfast Cereal
Although the price increases, You can eat rice, noodle,
the quantity demanded of sun pancakes for breakfast
cream doesn’t change instead.
Necessity Luxury
Eg: Insulin is a necessary good Eg: Caribbean Cruises
for people, so although P When P rises  quantity
Necessities vs. luxuries increases, it causes little or no demanded falls
decrease in quantity
demanded

Broadly defined goods Narrowly defined goods


Eg: Clothing Eg: blue jeans
Definition of the market People need clothing to wear Has a lot of substitutes:
every day, and it has no Shorts, T-shirts, Black
substitutes. jeans,…
In the short run In the long run
People cannot handle in the When have long time,
short run. people can buy smaller
Time horizon Eg: the price of gasoline rises cars to reduce the
 It’s hard to find another quantity demanded, or
good to replace gasoline in a they can live closer to
short time. where they work in the
long run.

How is total revenue affected by a good being elastic or inelastic?


Elastic:

- D curve is flat
- When the price rises, the quantity demanded falls significantly
 Revenue falls

Inelastic:

- D curve is steep
- When P rises, Qd falls slightly
 Revenue rises

How are necessities, luxuries and inferior goods


affected by income?

Income rises  necessities quantity demanded rises (inelastic)


Income rises  luxuries quantity demanded rises (elastic)
Income rises  inferior goods quantity demanded falls

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