C R E AT I N G Y O U R V I D E O

Creator Checklist
This checklist will help you understand the key elements of a ‘Video for Change’ and make sure you’ve got things covered. If you’re
entering a competition, these are the things that the judges will be looking for! Once you’ve got all of your content use the
points to guide your final review and check all the boxes.

Is it a “Video for Change?”

The message is respectful, genuine, and unifying. It doesn’t reinforce stereotypes.

The issue is communicated clearly with one key focus and call to action.

The video tells a story to help people understand and care about the issue, so they feel inspired to think, feel, or act differently.

Have you got the technical basics covered?

All of the entry requirements have been met so that your video can be shared across different platforms, e.g. TV, social media,
and websites (one-minute, filmed in landscape format, includes only original or copyright-free material)

Any text on the screen is easy to read. There are as few words as possible (maximum ten at a time), and the text color, size,
and font are easy to read.

Any dialogue or voiceovers are clear. If you can, use a microphone or record audio on another phone to sync later.
Avoid background noise!

You haven’t put anything critical in the bottom quarter of the screen in case captions/translations are added.

Copyright © High Resolves 2021 www.videosforchange.org

Have you created something original and different?
The story uses imaginative ideas and avoids overused scenarios, e.g., someone waking up to an alarm clock or ending with a
school bell!

The video has something unexpected or memorable, e.g., a surprising, or unusual fact, to hook your audience and leave a
lasting impact

What do you want people to do after watching your video?

The video clearly communicates what the audience can do to make a change. For example: change personal behaviors,
contact an organization for help, volunteer, donate resources, or share the video to maximize reach.

The video helps your audience understand how their actions will make a difference to the issue.

The call to action is relevant and achievable. For example, if your video is on climate change, your call to action may be to ‘say no
to single-use plastics’.

Copyright © High Resolves 2021 www.videosforchange.org