Jan Mulkens

Jan Mulkens
Practical
SQL Server
Machine Learning Services
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Who am I
Jan Mulkens
Microsoft BI Consultant
Competence Lead: Microsoft Advanced Analytics
@JanMulkens
www.janmulkens.be
www.globalpowerbi.com
@JanMulkens
Un événement #SQLSatParis – SQLSaturday Paris 2017
My employer
@JanMulkens
Activities
Blog:
- www.janmulkens.be
- www.globalpowerbi.com
Organiser:
- Conference (www.powerbidays.com)
- User groups
- Microsoft Advanced Analytics (bit.ly/msaaug)
- Power BI Belgium (bit.ly/FlemishPowerBI)
- Virtual Power BI events (www.globalpowerbi.com)
- Internal Ordina events (BI Bake Off, Exam Preps, Fast Tracks, ...)
@JanMulkens
Power BI Days
By & for the community
September 22 | 2018 Mechelen, Belgium
September 23 | 2018 Virtual
www.powerbidays.com
Activities
@JanMulkens
Activities
Speaker & Mentor:
- Conferences, User Groups, Webinars
- Guest lectures, Workshops, Customer Training

- Internship mentor
- www.speakingmentors.com
@JanMulkens
Agenda
@JanMulkens
Side effects do NOT include
• Becoming an expert
• Full depth and breadth of SQL Server ML Services
• Gaining statistical knowledge
@JanMulkens
Side effects DO include
• Get started with Machine Learning
• Good practices
@JanMulkens
The usual ML talk
Not so classic
Introduction to
Machine Learning
@JanMulkens
What is Machine Learning
Machine learning explores the study and construction of
algorithms that can learn from and make predictions on
data. Such algorithms operate by building a model from
example inputs in order to make data-driven predictions
or decisions, rather than following strictly static program
instructinos.
Machine learning is closely related to and often overlaps
with computational statistics; a discipline that also
specializes in prediction-making. It has strong ties to
mathematical optimization, which delivers methods,
theory and application domains to the field. @JanMulkens
https://en.wikipedia.org/wiki/Machine_learning
What is Machine Learning
@JanMulkens
http://dilbert.com/strip/2013-02-02
Machine Learning
Traditional Programming: Data and program is run on the
computer to produce the output.
Machine Learning: Data and output is run on the computer to

create a program. This program can be used in traditional
programming.
@JanMulkens
Types of algorithms
https://en.wikipedia.org/wiki/Outline_of_machine_learning
@JanMulkens
Types of algorithms
@JanMulkens
Types of algorithms
@JanMulkens
Applications Machine Learning Types
Supervised Unsupervised Semi-supervised Reinforcement

Learning Learning Learning Learning
Continuous Categorical Target Variable

Target Variable Target Variable not available
Regression Classification Clustering Association
Housing Price Medical Customer Market Basket

Prediction Imaging Segmentation Analysis
@JanMulkens
Applications
• Spam filters • Player matching
@JanMulkens
Applications • Recommendations
• Chat bots
@JanMulkens
Standard demo
SQL Server SQL Server
2016 2017
@JanMulkens
Standard demo
• Install and enable R Services
• sp_execute_external_script: Hello world
• Basic output of data with R Services
• Basic output of data – with a twist (column names! Wow!)
• Basic statistics operation and output
• Create stored procedure and save data
@JanMulkens
What you should
actually know
Revolution Analytics
@JanMulkens
In-database
@JanMulkens
Machine Learning Services
Data Analyst / Scientist T-SQL Developer
RevoScaleR package Embed R code in stored procedure
Primary benefits Primary benefits

Performance Complex calculations with R code
Bringing compute to the data Results can be called from applications
Performance & flexibility
@JanMulkens
@JanMulkens
Basic workflow Import Data
Preprocess
Pick ML
Split Data
Algorithm
Train Model
Score Model
@JanMulkens
Import data
@JanMulkens
Preprocess
Pick ML
Split Data
Algorithm
Train Model
Score Model
@JanMulkens
Preprocess data
@JanMulkens
Preprocess
Pick ML
Split Data
Algorithm
Train Model
Score Model
@JanMulkens
Split data
Original dataset
60% - 80% 40% - 20%

Training Testing
Training | Validation Testing
@JanMulkens
Preprocess
Pick ML
Split Data
Algorithm
Train Model
Score Model
@JanMulkens
Pick an algorithm
@JanMulkens
@JanMulkens
Preprocess
Pick ML
Split Data
Algorithm
Train Model
Score Model
@JanMulkens
@JanMulkens
Preprocess
Pick ML
Split Data
Algorithm
Train Model
Score Model
@JanMulkens
@JanMulkens
Evaluation!
https://towardsdatascience.com/metrics-to-evaluate-
your-machine-learning-algorithm-f10ba6e38234
@JanMulkens
Basic workflow
Predictive
Experiment
Training experiment
@JanMulkens
Demo
@JanMulkens
How to
Get Started
Microsoft Team Data Science Process
• Data science lifecycle definition
• Standardized project structure
• Infrastructure and resources for data science
projects
• Tools and utilities for project execution
@JanMulkens
http://aka.ms/tdsp
Microsoft Team Data Science Process
@JanMulkens
http://aka.ms/tdsp
@JanMulkens
Business Understanding
@JanMulkens
http://aka.ms/tdsp
Business Understanding
Project Lead Project Manager
Create Template Create Project

Repository Charter
Project Charter
@JanMulkens
http://aka.ms/tdsp
Data Acquisition & Understanding
@JanMulkens
http://aka.ms/tdsp
Data Acquisition & Understanding
Solution Architect Project Lead Data Scientist
Design Solution Provision Data Provision Compute Data Ingest &

Architecture Infrastructure Assets Explore
Solution
Data Summary
Architecture
Report
Diagram
@JanMulkens
http://aka.ms/tdsp
Modeling
@JanMulkens
http://aka.ms/tdsp
Modeling Data Scientist
Feature Model
Engineering Development
Model Report
Solution Architect
Develop Data
Pipeline
@JanMulkens
http://aka.ms/tdsp
Deployment
@JanMulkens
http://aka.ms/tdsp
Deployment Data Scientist
Deploy Scoring Monitor Health &

Process Metrics
Dashboard
Solution Architect
Deploy Pipeline
@JanMulkens
http://aka.ms/tdsp
Acceptance
@JanMulkens
http://aka.ms/tdsp
Acceptance
Project Lead Project Manager
Transition to
Checkpoint Project Finalize
Production Support
Documentation
Data Scientist
Project Final Report

Check in Final Decomission
Artifacts Compute Assets
@JanMulkens
http://aka.ms/tdsp
How to advance
What’s your ML test score?
A rubric for ML production systems
• https://ai.google/research/pubs/pub45742
Lessons learned turning machine learning models into real

products and services
• https://www.oreilly.com/ideas/lessons-learned-turning-
machine-learning-models-into-real-products-and-
services @JanMulkens
@JanMulkens
Start now
Get into Data Science in only 25 minutes
(includes transcripts so you could be even faster!)
https://docs.microsoft.com/en-us/azure/machine-
learning/studio/data-science-for-beginners-the-5-
questions-data-science-answers
@JanMulkens
Start now
Let the Data Science Process be your guide
https://aka.ms/tdsp
Start your deep dive in an awesome course

https://academy.microsoft.com
@JanMulkens
Start now
Get the project templates
https://github.com/Azure/Azure-TDSP-ProjectTemplate
Get easy to use utilities to do the heavy lifting

https://github.com/Azure/Azure-TDSP-Utilities
IDEAR – Interactive Data Exploration, Analysis, and Reporting
AMAR – Automated Modeling and Reporting
@JanMulkens
Start now
Start learning R
• https://www.datacamp.com/courses/free-
introduction-to-r
Or learn Python
• https://www.edx.org/course/introduction-python-
absolute-beginner-microsoft-dev236x
• https://www.edx.org/course/introduction-python-
fundamentals-microsoft-dev274x
@JanMulkens
Reading Material
@JanMulkens
Reading material
@JanMulkens
Blogs to read
• Ginger Grant (@DesertIsleSQL)
• Stairway to Machine Learning Services
http://www.sqlservercentral.com/stairway/171757/
• Niels Berglund (@nielsberglund)

• A lot & great content on SQL Server ML Services
http://www.nielsberglund.com
@JanMulkens
Books to read
• Leila Etaati (@leila_etaati)
• (December 2018)
Machine Learning with Microsoft Technologies:
Selecting the Right Architecture and Tools for Your
Project
@JanMulkens
Viewing Material (old to new)
Machine Learning with R and SQL Server 2016
• https://www.youtube.com/watch?v=LvQYiVj4TNQ
In database Machine Learning with Python in SQL Server

• https://www.youtube.com/watch?v=gSA_pSQod-s
How to build machine learning applications using R and Python in SQL Server 2017
• https://www.youtube.com/watch?v=b9Xhvyfx6qk
Performance patterns for machine learning services in SQL Server

• https://www.youtube.com/watch?v=QTxGzspOc5o
Machine Learning Services in SQL Server

• https://www.youtube.com/watch?v=33CNYhS8ByQ
How to use R, Python, and machine learning with Microsoft SQL Server 2017
• https://www.youtube.com/watch?v=6K9IY_4ghn0
@JanMulkens
@JanMulkens
Contact Jan
Jan@JanMulkens .be
Un événement
Speaker help (FREE!) www.SpeakingMentors.com @JanMulkens
#SQLSatParis – SQLSaturday Paris 2017
Thank you Sponsors
You are Community

Jan Mulkens - Practical SQL Server Machine Learning Services

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You are Community

- Guest lectures, Workshops, Customer Training

Machine Learning: Data and output is run on the computer to

Supervised Unsupervised Semi-supervised Reinforcement

Continuous Categorical Target Variable

Regression Classification Clustering Association

Housing Price Medical Customer Market Basket

RevoScaleR package Embed R code in stored procedure

Primary benefits Primary benefits

60% - 80% 40% - 20%

Training | Validation Testing

Create Template Create Project

Design Solution Provision Data Provision Compute Data Ingest &

Deploy Scoring Monitor Health &

Project Final Report

Lessons learned turning machine learning models into real

Start your deep dive in an awesome course

Get easy to use utilities to do the heavy lifting

• Niels Berglund (@nielsberglund)

In database Machine Learning with Python in SQL Server

Performance patterns for machine learning services in SQL Server

Machine Learning Services in SQL Server

You are Community

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