TOU 040 Macro Perspective of Tourism and Hospitality - Course

TOU 040 Macro Perspective of Tourism and
Hospitality – Course
outline
The Meaning and Characteristics of Hospitality and
Tourism
Objectives:
At the end of this orientation, you are expected to:
1. Understand the basic policy and regulations of the
Department of Hospitality Management and Tourism.
2. Have a concept of the subject contents and its requirements.
3. Be familiarized with the assessment criteria of the subject.
Materials:
SAS
References:
Lansangan-Cruz,Zenaida (2018)
MACRO PERSPECTIVE OF
TOURISM AND HOSPITALITY
Carino C.E., Beltran M.P.N. (2013)
The Hospitality Industry; An
Introduction Manila, Philippines:
Mindshapers Co. Inc.
Productivity Tip:
“The best way to predict you future is to create it.” - Abraham Lincoln
A. LESSON PREVIEW/REVIEW
1) Introduction
WELCOME! You are now officially enrolled on your first major subject for Bachelor of Science in
Hospitality Management and Bachelor of Science in Tourism Management. I hope you will
cooperate with what the course requires of you to make your learning experience memorable.
This course is designed to give a clear and whole overview of Tourism and Hospitality as an
ecosystem and goes beyond the usual closed-concept of tourism. It introduces the concepts and
terms that are common throughout the different sectors. It also intends to develop, update and
maintain local knowledge as well as tourism industry knowledge. It shows the structure and scope
of tourism as well as the impact of Tourism as an industry in relation to the world economy and
society. It also illustrates the effect of the convergence of tourism with the other local industries
and lets the students appreciate its multiplier effect in various fronts. It discusses the major factors
that influence the history and future of tourism in the world and in the Philippines. It also introduces
the sustainable goals of tourism and discusses among others how to develop protective
environments for children in tourism destinations; to observe and perform risk mitigation activities;
etc. The student will also learn to appreciate the key global organizations and the roles they play
in influencing and monitoring tourism trends.
SDH ADHTM
TOU 040: Macro Perspective of Hospitality and Tourism
Student Activity Sheets Module #1
Name: _____________________________________________________________
Section: ____________ Schedule: ______________________________________
Class number: _______
Date: ______________
This document is the property of PHINMA EDUCATION

PAGE \* MERGEFORMAT 1
B. Intended Learning Outcome
At the end of the course, the student will be able to:
a. Understand the meaning and importance of tourism and hospitality;
b. Gain an understanding and appreciation of the history of tourism and hospitality;
c. Demonstrate an understanding of international travel patterns;
d. Identify the factors that favor the growth of hospitality and tourism;
e. Understand the role of tourism and hospitality in economic development;
f. Demonstrate awareness of the different ways of maximizing the economic effects of
hospitality and tourism;
g. Understand the tourism and hospitality network and supply components;
h. Identify the tourism and hospitality organizations;
i. Identify the positive and negative impacts of tourism.
C. Course Outline
Introduce the Flexible Learning Scheme to your students.
Our learning framework remains to be Active Learning. In response to needs, we will be adopting a
flexible learning approach, which, in this initial stage, is a combination of face-to-face classes and
home-based learning. This learning mode ensures equity among our students.
The Flexible Learning Setup is a combination of face-to-face classes and home-based learning. For
school year 2021, we will follow the 4-10 schedule, which means:
● students will attend face-to-face classes for 4 days in a week and
● study at home for the next 10 days
The primary instructional material for the flexible learning set-up is the Flexible Learning
Module. The learning experiences in the modules are designed for full self-study in the
event that students will need or be required to stay home.
D. Subject Outline and Time Allotment:

Topics/Activities Duration Day /
Session
Remarks
Orientation
Day 1 IN
The Relationship of Tourism and Hospitality
The Components of Hospitality and Tourism
Day 2 IN
Characteristics of Tourism and Hospitality
Importance of Hospitality and Tourism
1.5
Day 3 OUT
SDH ADHTM

Name: _____________________________________________________________
Date: ______________
History of the Tourism Industry
History of the Hospitality Industry
1.5
Day 4 OUT
Origins of Tourism and Hospitality in the Philippines
Factors that Favor the Growth of Tourism and Hospitality
Day 5 IN
The Role of Tourism and Hospitality in Economic
Development
Economic Impact
Maximizing Economic Effect of Tourism and Hospitality

1
Day 6 IN
Tourism and Hospitality Components 1.5 Day 7 OUT
Tourism and Hospitality Supply Components 1.5 Day 8 OUT
Tourism Organizations
International and Regional Organizations
Day 9 IN
FIRST PERIODIC EXAM 1 Day 10 IN
Role of National Organizations in Tourism 1.5 Day 11 OUT
Professional Tourism and Hospitality Organizations
Tourism and Hospitality Organizations in the Philippines
1.5 Day 12 OUT
The Economic and Social Impacts of Tourism and
Hospitality
Day 13 IN
The Cultural and Environmental Impacts of Tourism and
Hospitality
1
Day 14 IN
Trends and Issues in Tourism and Hospitality 1.5 Day 15 OUT
The Future of Tourism and Hospitality 1.5 Day 16 OUT
Tourism and Hospitality During COVID-19 Pandemic 1 Day 17 IN
SECOND PERIODIC EXAM 1 Day 18 IN
Future World Tourism and Hospitality Issues: Safety and
Security; Impact of the World’s Economy on Tourism and
Hospitality; Managing Sustainable Tourism in a
Responsible Manner; Tourism Policy and Strategic
Planning
1.5
Day 19 OUT
Future World Tourism and Hospitality Issues: Using E-
commerce Tools; Tourism and Hospitality Education and
Training; Emerging Tourism and Hospitality Markets
1.5
Day 20 OUT
Future World Tourism and Hospitality Issues: Quality
Tourism and Hospitality Products and Experiences;
Partnerships and Strategic Alliances in Tourism and
Hospitality
1
Day 21 IN
Future World Tourism and Hospitality Issues: The Impacts
of Health Issues on Tourism and Hospitality; Effects of
Natural Disasters on Tourism and Hospitality; Climate
Change in Tourism and Hospitality
Day 22 IN
Managing Sustainable Tourism and Hospitality 1.5 Day 23 OUT
SDH ADHTM
Name: _____________________________________________________________
Date: ______________
Sustainable Tourism and Hospitality Framework
Current Trends in Sustainable Tourism and Hospitality
1.5 Day 24 OUT
Global Impact and Benefits of Sustainable Tourism and
Hospitality
Day 25 IN
FINAL EXAM 1 Day 26 IN
E. Course Requirements
Quizzes every after a lesson
Research work, seatwork and class participation
Lectures and discussion on reading assignments
Video Presentation
Group Discussion/Presentation/Critiquing
Simulation
Educational Trip
F. Grading System:
Final Grade = (0.33×P1) + (0.33×P2) + (0.34×P3)
First Period Grade = (2/3 Class Standing) + (1/3 First Period Exam)
Second Period Grade = (2/3 Class Standing) + (1/3 2nd Period Exam)
Third Period Grade = (2/3 Class Standing) + (1/3 3rd Period Exam)
Class standing computation:
Quizzes 40%
Oral recitation/Class participation/ Simulation 40%
Report/Project/Assignment 15%
Effort Mark: Attendance 5%
(Character – grooming, values
Attitude) ____
Total 100%
G. Department Regulations and Policy
1. Wear your face mask at all times inside the campus. Students without face mask will not be
allowed to attend the class.
2. Students are required to immediately inform their adviser if they are showing symptoms related
to COVID-19 or if they have been exposed to someone who is suspected of COVID-19.
3. Attend your classes on time. Tardiness are being recorded and school rules will apply. Should
you arrive late for some reason, knock on the door and wait for your teacher’s approval before
entering the room.
4. All students are expected to enter the class wearing the proper school uniform and Identification
Card. Those who are not wearing their proper uniform are not allowed to enter the class without
SDH ADHTM
Name: _____________________________________________________________
Date: ______________

an excuse letter signed by the Student Life department.
5. All students are expected to treat everyone in the university with utmost respect.
6. Eating inside the classroom during class hours are not allowed.
7. Using of cellphones during class hours are not allowed, unless permitted by the instructor for
research purposes. Otherwise, phones will be confiscated and returned to the student at the
end of the class session for first offense. Repeated offenses will result to suspension.
8. Use of proper language must be observed at all times. Profanities and green jokes are
absolutely not allowed. A warning will be given on the first offense. Parents will be contacted on
the second offense. All other offenses will be subjected to suspension depending on the severity
of the incident.
9. Arguing with the teacher in a disrespectful manner is considered as insubordinate behavior. If a
student has an issue or concern, he/she may approach and discuss this with the teacher before
or after the class. All concerns/issues will be taken seriously.
10. Any form of cheating is absolutely not allowed. University policy will apply.
11. Professional Image: Strictly observe the following grooming standards (industry requirement).
For ladies:
 For the ladies, your face should not be blocked by your hair. Tie your hair into a ponytail
or a bun or you could clip both sides to clear up your visage. Bangs are discouraged.
 Wear appropriate make-up. Neutral shades are preferred.
 Skirt should be knee-length.
 Wear heeled shoes of not more than 3 inches in height.
 Wear complete uniform or business attire.
 No wearing of dangling earrings during uniform schedules. Stud earrings should be
preferred.
 Avoid over-grown fingernails. If nail polish is used, it must be of neutral colors without
any chips.
 Should be free from offensive body odor.
For gentlemen:
 Get regular haircut. Length of hair should not go beyond the collar. Hair should also be
combed/styled away from the face.
 Moustache and beards are not allowed.
 Wearing of earrings inside the school premises and while wearing the uniform outside of
the university is not allowed.
SDH ADHTM
Name: _____________________________________________________________
Date: ______________
 Nails must be trimmed regularly.
 Should be free from offensive body odor.
H. References
Lansangan-Cruz,Zenaida (2018) MACRO PERSPECTIVE OF TOURISM AND HOSPITALITY

Carino C.E., Beltran M.P.N. (2013) The Hospitality Industry; An Introduction Manila, Philippines:
SDH ADHTM
Name: _____________________________________________________________
Date: ______________
The Meaning and Characteristics of Hospitality and Tourism
Lesson Objectives:
At the end of this module, I should be able to:
1. Define what is tourism and hospitality.
2. Identify the characteristics of tourism.
Materials:
SAS
References:
Lansangan-Cruz,Zenaida (2018)
MACRO PERSPECTIVE OF
TOURISM AND HOSPITALITY
Carino C.E., Beltran M.P.N. (2013)
The Hospitality Industry; An
Introduction Manila, Philippines:
Productivity Tip: After finishing this module, list down important concepts and terms that you
remember. Do
this for about 5 minutes. Compare your list to the module materials after and see what you got right or
if you
missed something.
A. LESSON PREVIEW/REVIEW
1) Introduction
Which of the following have you done?
▪ Visited a beach?
▪ Ate in a restaurant?
▪ Stayed overnight in another province?
▪ Went to an amusement park?
If you answered yes to any of the questions above, what was the reason why you went there?
In this module, we will learn the meaning of tourism and hospitality. We’ll learn how they are
different from each other but how they are also connected. We will also learn about the different
components of hospitality and tourism. Based on the definition, we’ll identify what are its main
characteristics. And since travel is essential to tourism and hospitality, we will also identify the
SDH ADHTM

Name: _____________________________________________________________
Date: ______________
elements of travel.
2) Activity 1: What I Know Chart, part 1 (3 mins)
Do you know anything about hospitality and tourism? Try answering the questions below by
writing your ideas under the first column What I Know. It’s okay if you write key words or
phrases that you think are related to the questions.
What I Know Questions: What I Learned (Activity 4)
What is the difference between
hospitality and tourism?
What is the difference between
a tourist and an excursionist ?
What are the elements of
travel?
B.MAIN LESSON
1) Activity 2: Content Notes
The Relationship of Tourism and Hospitality
The tourism and hospitality industries are considered by several association and industry
leaders as one large industry which is known as the Tourism and Hospitality industry. It is
made up of different components which may be independent and competitive businesses but
they are interrelated and interdependent.
Food and Beverage
Restaurants, Taverns, Bars, Kiosks,
Vending Machines, Supermarkets,
Food Stalls, Food Carts, Food Carts
SDH ADHTM
Name: _____________________________________________________________
Date: ______________
Lodging
Inns, Motor Hotels, Lodges, Hotels,
Resorts, Bed and Breakfast, Ryokan,
Parador, Pension, Chateau, Hostel

Recreation and
Entertainment
Golf, Tennis, Hiking, Boating,
Swimming, Casino gambling, Concerts
Travel and Tourism
Primary Services to travelers
(Transportation, Food and Beverage,
Lodging, Recreation and
Entertainment, Travel Agencies, Tour
Operators)
Transportation
Automobiles, Recreational Vehicles,
Buses, Trains, Ships, Airplanes
Travel Agencies and Tour
Operators
Travel Agencies, Tour Operators
SDH ADHTM

Name: _____________________________________________________________
Date: ______________
Given the definition of tourism, we can identify its main characteristics as:
a. Because of its complexity, tourism is a combination of phenomena and relationships
b. It has two essential elements: the dynamic element (journey) and the static element
(stay)
c. The journey and stay are to and in destinations outside the place of work
d. The movement to destinations is temporary and short-term with intention to return
within a few days, weeks or months
e. Destinations are visited for purposes not connected with paid work, that is, not to be
employed and not for vocational reasons.
What is tourism?
Sum of the phenomena and relationships arising
from the travel and stay of nonresidents, in so far
as they do not lead to permanent residence and
are not connected to any earning activity – Prof.
Hunziker and Krapf of Berne University,
Switzerland
Temporary short-term movement of people to
destinations outside the place where they
normally live and work and their activities during
their stay at these destinations – Tourism Society
in Britain
SDH ADHTM
Name: _____________________________________________________________
Date: ______________
What is Hospitality?
The word “hospitality” is derived from the Latin word
hospitare which means “to receive as a guest”. This
means that the host is prepared to meet a guest’s basic
requirements while the guest is away from home. The
requirements of a guest in these circumstances are
food, beverages, lodging, or shelter. – Lansangan-

Cruz, Z. (2018)
Tourism always includes travel so let us now look at each element of travel.
Distance
A trip is defined as “each time a person goes to a place at least 100 miles from home and
returns”. It excludes commuting to and from work and change in residence.
Length of Stay at Destination
Tourists are temporary visitors who makes at least one overnight stay.
Excursionists are temporary visitors who do not stay overnight in the country that they visit.
Residence of Traveler
Travel should be outside the place of residence and work. For business and research
purposes, it is important to know where people live.
Purpose of Travel
SDH ADHTM
Name: _____________________________________________________________
Date: ______________

There are different reasons why people travel:
● Visiting friends and relatives
● Conventions, seminars, meetings
● Business
● Outdoor recreation – hiking, fishing, boating and camping
● Entertainment – sightseeing, theater, sport
● Personal, family, medical, funeral, wedding
● Others
The Nature of a Tour
Travel taken exclusively within the national boundaries of the traveler’s country
is Domestic Tourism while movement of people across international boundaries
is International Tourism.
A Package Tour is also called an all-inclusive tour where transportation and
accommodation is bought by the tourist at an all-inclusive price while
Independent Tour is a tour that does not include a guide or a host or a set
routine of daily activities.
A Tourist Destination is a geographical unit which the tourist visits and where he stays.
Attractions may be sites or events.
Site attraction is one in which the destination itself has appeal and may be natural or man-
made.
Event attraction is one in which tourists are drawn to the destination solely because of what is
taking place there.

SDH ADHTM
Name: _____________________________________________________________
Date: ______________
2) Activity 3: Skill-building Activities
Let’s practice! After completing each exercise, you may refer to the Key to Corrections for
feedback. Try to complete each exercise before looking at the feedback.
Exercise 1: Given the following tourism and hospitality statements, identify if the statement is
True or False.
_________ 1. The word hospitality comes from the word “hospitalire” which means to receive a
guest.
2. Tourism is a mix of relationships and phenomena.
3. Independent tour is also known as an inclusive tour.
4. Tourism is travelling to destinations for paid work.
5. Site attraction is a kind of attraction where the destination itself has appeal.
6. Tourism has 2 elements: the static element which is the stay and the dynamic
element which is the journey

7. Excursionists are temporary visitors staying at least 24 hours.
8. A tourist destination is a geographical unit which the tourist visits and where he
stays.
SDH ADHTM
Name: _____________________________________________________________
Date: ______________
9. Domestic tourism is travel within the country of where you live.
10. Tourism is going to destinations but only for a few days, weeks or months.
Exercise 2: Try the exercise below and see if you can identify if the attraction is Man-made,
Natural or Event
Attraction Man-made/Natural/Event
Enchanted Kingdom
Sabang Beach (Baler)
Panagbenga Festival
Banaue Rice Terraces

Puerto Princesa Subterranean River
Mount Apo
Sinulog Festival
Pantabangan Dam
Chocolate Hills
Minalungao National Park
Exercise 3: Write short responses for the questions:
a. What is the relationship of tourism and hospitality?
SDH ADHTM
Name: _____________________________________________________________
Date: ______________
b. What is the difference between a Package Tour and Independent Tour?
3) Activity 4: What I Know Chart, part 2
It’s time to answer the questions in the What I Learned chart in Activity 1. Log in your answers in
the table.
4) Activity 5: Check for Understanding
Given the elements of travel, please give an example for each of when this happens in tourism.
Elements of Travel Example of when it happens in tourism
Distance
Length of Stay at Destination
Residence
Purpose of Travel
C. LESSON WRAP-UP
1) Activity 6: Thinking about Learning
Congratulations for finishing this module! Shade the number of the module that you finished.
SDH ADHTM
Name: _____________________________________________________________
Date: ______________
Did you have challenges learning the concepts in this module? If none, which parts of the
module helped you learn the concepts?

____________________________________________________________________________
____________________________________________________________________________
________________________________
Some question/s I want to ask my teacher about this module is/are:
____________________________________________________________________________
________________
____________________________________________________________________________
________________
FAQs
1. What does vocational reason mean?
Vocational reason is a call to do something, especially regarding religious work. An example
would be hard work done by a charity worker accepting little or no money.
2. What is the difference between migration and international tourism?
Both would be travelling to a different country but international tourism would only be temporary
while migration leads to permanent residence in the different country.
KEY TO CORRECTIONS
Answers to Skill-Building Exercises
Exercise 1: True or False
False 1. The word hospitality comes from the word “hospitalire” which means to receive a
guest.
True 2. Tourism is a mix of relationships and phenomena.
False 3. Independent tour is also known as an inclusive tour.
False 4. Tourism is travelling to destinations for paid work.
True 5. Site attraction is a kind of attraction where the destination itself has appeal.
True 6. Tourism has 2 elements: the static element which is the stay and the dynamic
SDH ADHTM
Name: _____________________________________________________________
Date: ______________
element which is the journey
False 7. Excursionists are temporary visitors staying at least 24 hours.
True 8. A tourist destination is a geographical unit which the tourist visits and where he
stays.
True 9. Domestic tourism is travel within the country of where you live.
True 10. Tourism is going to destinations but only for a few days, weeks or months.
Exercise 2: (Man-made, Natural,Event)
Attraction Man-made/Natural/Event
Enchanted Kingdom Man-made
Sabang Beach (Baler) Natural

Panagbenga Festival Event
Banaue Rice Terraces Man-made
Puerto Princesa Subterranean River Natural
Mount Apo Natural
Sinulog Festival Event
Pantabangan Dam Man-made
Chocolate Hills Natural
Minalungao National Park Natural
SDH ADHTM
Name: _____________________________________________________________
Date: ______________
Exercise 3: Possible answers only since answers will vary.
a. What is the difference between tourism and hospitality?
Tourism and Hospitality are made up of different components which may be independent
and competitive businesses but they are interrelated and interdependent.
c. What is the difference between a Package Tour and Independent Tour?
A Package Tour is where transportation and accommodation is bought by the tourist at
an all-inclusive price while Independent Tour is a tour that does not include a guide or a
host or a set routine of daily activities.
Answers to Checking for Understanding:
Possible answers
Elements of Travel Example of when it happens in tourism
Distance A tourist from Nueva Ecija travels to Boracay to spend a
vacation.
Length of Stay at Destination A tourist from Nueva Ecija spends 5 days in Boracay during a
vacation.
Residence A resident of Nueva Ecija travelled to Boracay for a vacation.
Purpose of Travel A tourist from Nueva Ecija travelled to Boracay for leisure.
TEACHER-LED ACTIVITIES
SDH ADHTM
Name: _____________________________________________________________

Date: ______________
These are standard instructions for teachers.
A. If this session happens to be a face-to-face, in-classroom learning session:
1) Collect completed work in the SAS.
2) Allocate your contact time with students to individual or small group mentoring, monitoring,
and student consultations.
3) You may administer summative assessments (quizzes, demonstrations, graded recitation,
presentations, performance tasks) during face-to-face sessions.
4) You may also explore supplementary activities that foster collaboration, provided that social
distancing is observed.
5) You may provide supplementary content via videos, etc.
It is important to remember that students who cannot make it to face-to-face, in-classroom
sessions for health and safety reasons, should not be given lower grades for missing in-class
activities and should be given alternative summative tests.
B. If this session happens to be an at-home learning session for the students:
1) Check and grade collected SAS and other input from students.
2) Schedule phone calls/virtual calls/virtual chats to individual students or small groups of
students to monitor work, provide guidance, answer questions, and check understanding.

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TOU 040 Macro Perspective of Tourism and

At the end of this orientation, you are expected to:

1. Understand the basic policy and regulations of the

Department of Hospitality Management and Tourism.

2. Have a concept of the subject contents and its requirements.

3. Be familiarized with the assessment criteria of the subject.

TOURISM AND HOSPITALITY

Carino C.E., Beltran M.P.N. (2013)

The Hospitality Industry; An

Introduction Manila, Philippines:

Mindshapers Co. Inc.

in influencing and monitoring tourism trends.

TOU 040: Macro Perspective of Hospitality and Tourism

Student Activity Sheets Module #1

Section: ____________ Schedule: ______________________________________

Class number: _______

This document is the property of PHINMA EDUCATION

B. Intended Learning Outcome

At the end of the course, the student will be able to:

a. Understand the meaning and importance of tourism and hospitality;

b. Gain an understanding and appreciation of the history of tourism and hospitality;

c. Demonstrate an understanding of international travel patterns;

e. Understand the role of tourism and hospitality in economic development;

f. Demonstrate awareness of the different ways of maximizing the economic effects of

hospitality and tourism;

g. Understand the tourism and hospitality network and supply components;

h. Identify the tourism and hospitality organizations;

i. Identify the positive and negative impacts of tourism.

Introduce the Flexible Learning Scheme to your students.

● students will attend face-to-face classes for 4 days in a week and

● study at home for the next 10 days

event that students will need or be required to stay home.

D. Subject Outline and Time Allotment:

The Relationship of Tourism and Hospitality

The Components of Hospitality and Tourism

Characteristics of Tourism and Hospitality

Importance of Hospitality and Tourism

TOU 040: Macro Perspective of Hospitality and Tourism

Student Activity Sheets Module #1

Section: ____________ Schedule: ______________________________________

Class number: _______

This document is the property of PHINMA EDUCATION

History of the Tourism Industry

History of the Hospitality Industry

Origins of Tourism and Hospitality in the Philippines

Factors that Favor the Growth of Tourism and Hospitality

The Role of Tourism and Hospitality in Economic

Maximizing Economic Effect of Tourism and Hospitality

Tourism and Hospitality Components 1.5 Day 7 OUT

Tourism and Hospitality Supply Components 1.5 Day 8 OUT

International and Regional Organizations

FIRST PERIODIC EXAM 1 Day 10 IN

Role of National Organizations in Tourism 1.5 Day 11 OUT

Professional Tourism and Hospitality Organizations

Tourism and Hospitality Organizations in the Philippines

1.5 Day 12 OUT

The Economic and Social Impacts of Tourism and

The Cultural and Environmental Impacts of Tourism and

Trends and Issues in Tourism and Hospitality 1.5 Day 15 OUT

The Future of Tourism and Hospitality 1.5 Day 16 OUT

Tourism and Hospitality During COVID-19 Pandemic 1 Day 17 IN

SECOND PERIODIC EXAM 1 Day 18 IN

Future World Tourism and Hospitality Issues: Safety and

Section: Schedule: __________________________

Section: Schedule: __________________________

Section: Schedule: __________________________

Section: Schedule: __________________________

Section: Schedule: __________________________

Section: Schedule: __________________________