Assignment

PGDM – FPBM

MM-1 Marketing Management - 1

Submitted by
M. Meenakshi Sundaresan
04PGDM – FPBM 17
I have selected beverage sector and in that beverage sector I have taken non-
alcoholic division. And in the non-alcoholic division I have taken coffee as my
sector.

Brand Name Brand Logo Brand Tagline

Nescafe “It all starts with a

Nescafe”

Costa Coffee “We make it better”

“For coffee lovers”

Cafe coffee day “A lot can happen over

coffee”
Bru “Happiness starts with
Bru”

“Just a single cup of

bru for a good mood”

Leo Coffee "The pure taste of

tradition”

Narasus “Quality is our

tradition”

Tata coffee “Discover the

refreshing world of tata
coffee”
Caribou coffee “Life is short. Stay
awake for it”

Bayars coffee “The warmth of

goodness”