A Chairman’s Decision: Launching A Robo-Advisor in CCB Principal

Asset Management Company

Questions

1. What are robo-advisors? How are they different from traditional financial advisors? What is your
view in the debate about whether robo-advisors can replace human financial advisors and
whether robo-advisory services can upset the asset management industry?
2. What is the financial model underpinning robo-advisors? Do you think it is a good long- term
investment strategy?
3. Are robo-advisors suitable for China? If yes, how can you resolve the bottlenecks for the further
development of robo-advisors in China and what could be a good business model? If no, what
are the reasons?
4. What are the advantages and challenges for CCB Principal in launching a robo-advisory service?
5. If CCB Principal launches a robo-advisory service, what are the potential impacts on the existing
products of the company? Is there possible product cannibalization with its newly introduced
products of fund of funds (FOF)? How could the company respond to the impacts?
6. What is the outlook for robo-advisors globally?

• Submit the individual answers latest by 11.59 pm on 2 nd August 2021.

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