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  • Customer Persona - GRP 7

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    Sarbani Mishra
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    Rajat Sharma is a 32-year-old, newly married furniture buyer with an annual income of 12 LPA who lives in a metro city with his spouse. He is looking for stylish and trendy furniture options to furnish his new apartment that he can purchase conveniently online due to his busy schedule and lack of time to visit stores. As a tech-savvy millennial, he spends most of his free time on social media, emails, and news sites and expects good customer service through those channels.

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    Customer persona _ Grp 7

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    Rajat Sharma is a 32-year-old, newly married furniture buyer with an annual income of 12 LPA who lives in a metro city with his spouse. He is looking for stylish and trendy furniture options to furnish his new apartment that he can purchase conveniently online due to his busy schedule and lack of time to visit stores. As a tech-savvy millennial, he spends most of his free time on social media, emails, and news sites and expects good customer service through those channels.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    23 views2 pages

    Customer Persona - GRP 7

    Uploaded by

    Sarbani Mishra
    Rajat Sharma is a 32-year-old, newly married furniture buyer with an annual income of 12 LPA who lives in a metro city with his spouse. He is looking for stylish and trendy furniture options to furnish his new apartment that he can purchase conveniently online due to his busy schedule and lack of time to visit stores. As a tech-savvy millennial, he spends most of his free time on social media, emails, and news sites and expects good customer service through those channels.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Customer Persona

    RM - A | Group 7
    Customer Persona - Furniture Buyer
    Background - Service class millennial having annual income of 12 LPA,

    Demographics - Age 32, newly married, lives in a metro city with spouse;
    Mr. Rajat Sharma
    away from home for work

    Identifiers - Active on social media, expects a fair amount of customer service, tech
    savvy, willing to be contacted via social media, emails etc.

    Goals - Looking for stylish and trendy furniture to furnish their apartment, looking for
    options and convenience due to availability/time to spare to visit stores

    Spends time online on - Social Media Platforms, Emails, News sites

    Challenges/Pain Points - Difficult to make a choice because of endless list of products,


    skeptical about the quality of the product, No time to spend to visit stores or think
    about furnishing options hence, a potential customer.

    Favourite Tech/devices used - Phone, Laptop

    Interests - Likes to play lawn tennis, travel and coffee lover

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