7A FRAMEWORK

​ 1. Agile:
​ Content targets the trends of Tiktok and Facebook to target customers in the ao dai
segment. For example: Tet 2024 - customers tend to look for red and yellow ao dai
products that match the Tet concept.
​
​ - Market Research and Assessment:
​ + Analyze ao dai market trends, especially popular colors in holiday events such as
Tet in Vietnam.
​ + Then review market research and feedback from customers to understand their
needs and preferences
​
​ - Content Planning:
​ + Identify topics and content ideas suitable for the 2024 Tet trend, the theme of red
and yellow ao dai.
​ + Prepare flexible content that can adjust quickly based on feedback and changes in
trends.
​
​ - Deployment plan:
+ Create articles sharing advice: Write articles on Facebook with content sharing
opinions and advice on choosing the right ao dai for Tet 2024, focusing on the colors
red and yellow
+ Instructions for Choosing Size: Create a video on TikTok instructing customers how
to choose the correct ao dai size, helping them feel comfortable when shopping
online.
+Create a lookbook video on TikTok, showing each angle and detail of the new ao dai
models, helping viewers clearly feel the material and design.

​ 2. Authentic:
​ - Content must be directed to the interests and concerns of customers, what customers
want to hear. We must from the customer's perspective find our harmony with the
customer.

​ - For example: When Tet comes, everyone wants to have the most beautiful ao dai,
but at the same time, they are also very concerned about the fabric (cool, hot, shoes,
thin,...), line. Meticulous tailoring, skilled ao dai tailors.
​
​ 3. Attention:
​ - To attract customers to read the content you want to share and convey, choose to use
sentence patterns and words that evoke curiosity in users.
​ We continue to stimulate the needs and desires of our customers, demonstrating to
them that your products deliver real benefits to their specific needs.
​
​ - For example: "Glide through the space with a Tet ao dai, where tradition blends with
luxury, creating a special style." This is the opening sentence for Ao Dai.
​
​ 4. Audience:
​ - Aimed at everyone, especially middle-aged women. People in charge of festival
venues, teachers, and people who often attend conferences. Besides, it also targets
customers who want to buy ao dai as gifts
​
​ - For example: Middle-aged women buy ao dai for their work. However, ao dai is also
considered an idea for children to give to their mothers and grandmothers. Therefore,
the customers here will not be limited to just middle-aged women.
​
​ 5. Authority:
​ - The page has complete information, cover photo, avatar, store address. Besides,
there are social networking sites such as facebook, tiktok with full information such as
phone number, email so customers can contact as they need.
​ - We commit that we will always bring our customers the best quality products and
best experiences.
​
​ 6. Action:
​ - If customers want to learn and receive advice, please contact us via our facebook
page (Link face) or via e-mail address (email).
​ - Besides, customers can go directly to the store at 08 Ba Trieu to receive support and
many other incentives.
​
​ 7. Accelaration:
​ - Content posted must be attractive and high quality, speeding up the customer's
purchasing decision process.
​ - Minimize the number of purchasing steps and optimize the user interface to reduce
customer time and effort.
​ - Enhance customer service to resolve all issues quickly and effectively. Provide quick
support channels such as online chat, phone or email.
​ - Door-to-door customer pick-up service within a 5km radius in Hue city to bring
convenience to customers and help customers know more products when purchasing
at the store
​ - Respond to messages and customer feedback quickly and immediately
​ - Meet customer requirements quickly, creating customer satisfaction.
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