What Is the Secret of Digitally Successful Fashion Labels

and E-commerce?
There is a tale behind every success story. Product marketing, in particular, is not just about
usefulness or originality. Today's customers want a "tangible" product. And here fresh and
believable content is required. The ultimate goal is to bring clothing and accessories to life with
words and images. Users should feel compelled to own the product. For fashion content, that
means they don't just buy a new item. Before buying they want to feel the material on their skin,
see it in their mind and combine it with their wardrobe.

The highlight of a successful fashion text is the emotional description. Fashion content is at its
best when the feels directly addressed. The text should also arouse the need to own the item of
clothing. A lot of information is also beneficial for sales so that all questions the customer might
have about the garment are answered. Inspire the emotions of your buyers and persuade them
with style. Tell the story behind the garment: Where do the materials come from? Why were
these exact materials used? How does the material feel? Which designers took part in the
creation?

Why Is Content So Important and What Does It Need to

Do?
All content, including content for the fashion industry, is important. How should customers find
out about the brand-new sneakers or the latest jeans, if not with good texts? Well, there is also
the circle of friends who share the news. But let's be completely honest, who wants to wear the
same dress that their friend won’t stop talking about?

Ultimately, content marketing is about making the product visible and known. That is why good
fashion texts are indispensable for e-shops and e-commerce in the fashion world. The more
questions the content answers about the respective item of clothing or accessory, the more
visibility the text will achieve in search engines such as Google or Bing. Figuratively speaking,
search engines are now the digital catwalk on which fashion content is presented to the public as
a model. The role of the designer is practically taken over by the copywriter and concept
developer, who determines the sequence, show sequence, and content and therefore determines
the success of the fashion show.

If the search engines like the text, they will reward you with a good ranking. That in turn is the
key to higher visibility and more traffic for the fashion website or online shop. If the website
visitors find everything they want quickly and easily and the content says it all, in the best-case
scenario they can buy an item or make a booking. It is also good if the visit results in a
newsletter subscription, a nice comment, an honest evaluation, or even a recommendation on
their social media channels.

Content and Fashion: Which Types of Texts Are Available?

In addition to classic website content, the presentation of individual products is about describing
a part precisely and in as much detail as possible. After all, the goal is to sell or advertise.

The Following Forms of Content and Marketing Are Therefore Very Suitable for
Fashion Items:
Category Texts

Category descriptions are very useful in e-shops. They summarise the individual products briefly
and clearly and give shop visitors an initial overview. Let them know what to expect if, for
example, they click the Trousers category. Which brands are represented? What are the special
features of your trousers? What trousers do you offer that others don't? Use the category texts to
stand out from the competition and to secure a good ranking on Google. Regular revision is
highly recommended if the product portfolio is growing steadily.

Product Texts

The most important thing is the product information itself. A clearly structured and quickly
comprehensible structure of the product page helps the user to find his way around easily. In
addition to details such as size, color, material, and shape, the item of clothing or accessory
should be described with running text. What is special about the jacket? Who designed it and
why? For who and for what occasion was the jacket designed? Which clothing style does it go
particularly well with and with which other accessories or fashion pieces can it be combined
perfectly?

Landing Pages

Special designs and outfits deserve a special presentation on the world wide web. Landing pages
are the best way to do this. Visually and in terms of content, anything that you desire that shows
off the clothes to the best of your ability is allowed. This is about style and catwalk-like
marketing. This includes the graphic design, but also the content for your fashion. The target
group should be carefully analyzed so that the landing page wins customers. Keyword analysis
and user approach are then on the to-do list before the fashion texts are produced, go online and
grab the user emotionally.

Blog Texts

A fashion blog or blog articles in e-shops support the distribution of fashion innovations
enormously. The ever-new styles and designer pieces can be brought quickly and beautifully to
men and women in a fashion blog. A more relaxed and authentic tone is an advantage here. In
most cases, it is only about the item of clothing itself, which the blog writer or influencer
comments and rates from his own experience. This creates trust in the target group and can
quickly turn fashion stars into star designers.
Social Media

Content for fashion cannot ignore social media. The influence of well-known people on the
average consumer is enormous: Dresses that Kim Kardashian wears in a photo on her Instagram
channel will soon also be hanging in her followers' wardrobes. But even without celebrities,
fashion and content harmonize very well on social media. Because social media channels thrive
with interaction, just like us humans. As social beings, we interact with others - directly or
indirectly. In recent years this has been happening online, through posting, sharing emotions,
events, knowledge, or material things on social media. All shared content is based on the
individual and current lifestyle of the operator, as in the fashion business.

Influencer Marketing

Some social media platforms have developed into "fashion icons", among them Instagram in
particular. Fashion labels use these platforms specifically to draw attention to their fashion and to
encourage people to buy from them. Take the previously mentioned Kim Kardashian, she shows
how much sway influencers have on product sales. On Instagram, users can find countless posts
about fashion and the latest clothing trends under certain hashtags such as #fashion, #style, or
#OOTD (Outfit of The Day).

What Is Important for a Successful Fashion Website and

Fashion Text?
Success in online business means visibility. Anyone who is not in one of the first places on the
internet, i.e. in search engines, or cannot be found at all, will rarely attract the attention of users.
That is why search engine optimization (SEO) including target group selection is essential for
labels and companies that are active in e-commerce. In addition, the following aspects play a
significant role in reaching customers.

Internationalization: Are More Languages Helpful?

When it comes to online trading, it is best practice to address all cultures using their language.
The website at least should be available in English. Even if you don't do international business.
Because nationally there are enough foreign-language people who see your products online and
potentially buy them. The more languages you offer, the more people you will reach. With local
colors such as well-known phrases and jokes, e-shops and e-commerce also impress with
regional offers.

The content mustn't be translated exclusively by tools, but native speakers check and optimize
the result. Readers notice the difference quickly and lose confidence if the text contains errors or
the sentence structure is lacking.

Relevance: What Does This Mean for Fashion Content?

The fashion texts should be as up-to-date as the fashion industry is. The tone, style, and SEO
rules must be adapted to the current standard - or redesigned to stand out from the competition.
However, the content must always be geared towards the target group. The seasons are
indispensable and have been the norm in the fashion trade for years as the time to set new trends
and collections. The spring, summer, autumn, and winter carousel turns constantly. So, the texts
in the online shop must also be kept in vogue. Be prepared for this in good time before the start
of the season.

For operators of a fashion shop, it is also advisable to combine existing goods with new clothes.
In this way, they automatically point out other items of clothing that match the respective
product and encourage users to keep looking around in the e-shop. Basics, for example, never go
out of style: The little black dress, white shirt, or white blouse are almost a staple in the wardrobe
of men and women. These garments are timeless and can be coordinated with many other items.

Trends: Which Are Fashionable for Your E-shop?

Fashion trends come quickly, regardless of the season. It’s important to always be up to date to
track down must-haves and trendy gadgets. This means that your product portfolio also stays up
to date. Nevertheless, caution is advised, because not every trend fits the brand or the image of
the company. In the longer term, however, consumers are rethinking. If awareness changes
towards sustainability, animal welfare, and fair trade, the shop offer should be updated
accordingly.

How Does greatcontent Support the Fashion Industry in

Content Marketing?
greatcontent works with over 30,000 linguists who cover over 30 languages. Among them, real
fashionistas and fashionistas are working as copywriters, proofreaders, editors, and translators.
greatcontent ensures that your content for fashion is target group-specific, technically unbeatable
and search engine optimized. The fashion content commissioned by us is not an expensive
marketing investment. Multilingual fashion texts, for example, are created with human-hybrid
teams from greatcontent. We use adaptive CAT tools for translation and then let native-speaker
post-editors edit the text. This is how scaling works quickly and at a high level.