HighnessPizza

A.B.M. Sohailud Doulah

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Restaurant Concept
Restaurant Name & URL

Restaurant name: HighnessPizza

URL: www.highnesspizza.com.

Logo:

Food & drink

Main dish will be Pizza. There will be ten type of pizza.

1. Cheese Pizza
2. Veggie Pizza
3. Pepperoni Pizza
4. Meat Pizza
6. BBQ Chicken Pizza

Each type will have three sub category like Regular, extra chesse and super chesse with pepper.

Additional Dish will be:

1. Different types of drink
2. Pasta
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Location

Country: Bangladesh
City: Dhaka, the capital of Bangladesh
Location: it will located at the area of Mirpur 10 where a good number of offices, training center/School/Collage and
market shops are placed.

Main target audience

Potential customers:
1. people who are works in Office and order for their office parties or meeting.
2. People who visit markets for shopping.
3. Training center or School or College is a place where people feel heavy need of quick food like pizza.
Cost
Price range will be US$2.00 to 10.00

Elevator pitch
We know family care is the best care. Beside family, we are always care you with best food. We believe true love is
the main ingredient for great food in home. Our pizza made with fresh bread, good quality chasse and colorful
vegetable to make you homie in this outer world. HighnessPizza is the pizza with love.
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Strategy
Target Audience

The website HighnessPizza will focus on the following target audiences:

Roles (groups of people with similar goals)
Psychographics (personality, values, attitudes, interests,
1. Mid Age lifestyles)
2. Energetic and habituated with Technology
3. Prefer to spend money for quick food ● Personality & Attitudes: Young, energetic, logical
and optimistic.
Demographics
● Values: Modern, active in performance, team
⚫ Gender -both gender developer
⚫ Education -College students to masters certified ● Lifestyles: active, party minded, love to spend for
person
others.
⚫ Occupations -Young Officers, employer, business
man. ● Interest: interested in new idea, love to share with
⚫ Age - 15 - 50 others outspoken for value adding.
⚫ Location -Mirpur, Dhaka, Bangladesh
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Strategy
User Personas (optional-1)

Name: John Smith (21 years Old)

Student in a University
Studying Computer Engineering Department
Love to make party with friends
Energetic person, love to play football
Very active in social media like Facebook and Instragram.
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User Personas (optional-2)

Name:Chowdhury khan (55 years Old)

Completed studied in Computer Engineering.

Working in a software firm as CEO.
Too many meeting at Office and Outside. Spend necessary money to attend clients.
Energetic person, love to travel. Classy type person.
Very active with Technology like Walmart or eBay.
Family oriented person with make home party rapidly.
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User Personas (optional)

Name: Robin (16 years Old)

Student in a University
Studying Art Department
Love to make party with friends
Energetic person, love to take photo, too much popular in social activities.
Most of the time to lead campus for social activity, awareness program.
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Strategy
User Needs
The website needs to enable the user to:

● Find out if the restaurant delivers to their area

● Order food online
● Customizing pizza with different taste
● Pre order for big party
● Tracking status
● Cost estimation for different option.
● Quick contact system

Client Needs
The website needs to enable the client to:

● To sell food online that will be delivered

● Provide a system for order customization
● Provide a system that can answer automatic for regular question
● Show product delivery tracking on web.
● Automatic cost calculation and invoicing
● Easy advertisement for other pizza to create interest.
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1. Outline of Scope
1. Content Requirements
“The user will be looking for…”
● Food Menu (Types of Pizza. Appetizers)
● Image of Pizza
● Time Table & Delivery detail.
● Delivery Tracking systems
● About us
● Testimonials
● Contact & Information (phone number + address)
● FAQs

2. Functionality Requirements
“The user will be able to…”
● Get help via a live chat feature
● Place order (Contact information, delivery information, make payment, order confirmation)
● Customize the order (indicate date/time of delivery, # of people, pick food options )
● Create an account (order history)
● Make changes/cancel
● Sign up / log in
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