Restaurant Name

Toasty
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Restaurant Concept
Restaurant Name & URL Elevator pitch

Toasty. "Introducing Toasty - your go-to destination for fresh, flavorful

sandwiches and salads! At Toasty, we pride ourselves on using
Food & drink locally sourced ingredients to create delicious and nutritious meals
that cater to all tastes and preferences. From hearty deli
Sandwich, Salad and Juice. sandwiches to vibrant, garden-fresh salads, we offer a diverse
menu that celebrates good food and good health. Come
Location experience the perfect harmony of flavors and quality ingredients
at Toasty - where every bite nourishes both body and soul!"

Vietnam

Main target audience

College students

Cost

Affordable

Toasty

Strategy
Target Audience
The website/app will focus on the following target audiences:
Roles (groups of people with similar goals)
1. Student Ambassador: Engages with on-campus events and student
organizations to promote the restaurant, organizes college student
discounts, and gathers feedback to enhance the dining experience.
2. Social Media Intern: Manages the restaurant's social media
accounts, creates engaging content, runs online promotions
targeting college students, and collaborates with influencers to
increase brand visibility among the target audience.
Demographics
• Gender: Predominantly male and female college students
• Age: 18-24 years old
• Education: Enrolled in various undergraduate programs
• Occupation: Student part-time jobs, internships, or entry-level
positions
• Marital status: Predominantly single or in relationships
• Income: Limited disposable income, mostly reliant on student
loans, grants, or part-time work
• Location: Proximity to college campuses in urban or suburban
areas with a high concentration of college students
Psychographics (personality, values, attitudes, interests, lifestyles)
● Personality & Attitudes:
YOUR NAME / 3
- Adventurous: Willing to try new and bold flavor combinations,
embracing creativity and innovation in their food choices.
- Socially Connected: Values dining experiences as opportunities
to bond with peers, share meals, and create memories
together.
● Values:
- Value Convenience: Appreciates quick-service dining options
that fit into busy schedules and accommodate on-the-go
eating habits.
- Busy and Active: Juggling academic commitments, part-time
jobs, and extracurricular activities, seeking fast, convenient,
and satisfying meal solutions.
● Lifestyles:
- Busy and Active: Juggling academic commitments, part-time
jobs, and extracurricular activities, seeking fast, convenient,
and satisfying meal solutions.
- Community-Oriented: Enjoys supporting local businesses and
feels a sense of pride in advocating for neighborhood eateries
that offer unique and quality dining experiences.
Toasty
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Strategy

User Needs
The website needs to enable the user to:

● Find out if the restaurant delivers to their area

● Order food online
● View the menu options and prices
● Track their order status and estimated delivery time
● Receive notifications about special deals, promotions, and new menu items
● Customize their sandwich order (e.g., choose bread type, ingredients, condiments)

Client Needs
The website needs to enable the client to:

● To sell food online that will be delivered

● Provide a system for order customization
● Manage inventory and update menu items in real-time
● Access customer data and order history for marketing or analysis purposes
● Monitor online orders and track order fulfillment

Toasty
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Outline of Scope
Content Requirements
Content (text, images, video) that the user will need.
“The user will be looking for…”

● Clear and visually appealing menu photos with descriptions

Toasty
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● Information about ingredient sourcing and quality standards

● Delivery areas and estimated delivery times
● Contact information and customer support details
● About Us section highlighting the restaurant's story and values
● Testimonials or reviews from satisfied customers
● Promotional banners or sections showcasing deals and specials
● FAQs section addressing common inquiries

Functionality Requirements
Systems that will allow the user accomplish tasks.
“The user will be able to…”

● Browse the menu with filtering and search options

● Create an account/profile for personalized recommendations and order history
● Select items, customize orders, and add them to the cart
● Choose delivery or pickup options with location selection
● Schedule orders for future delivery or pickup
● Apply discounts, promo codes, and loyalty rewards
● Make secure online payments and receive digital receipts
● Track order status in real-time with notifications
● Provide feedback and rating on the delivered order

Toasty
 YOUR NAME / 7

Catering photos
Info explaining order process
Statement that says for businesses in HCMC

Is location in
Ho Chi Minh City?

Sorry we only
cater within
Ho Chi Minh Cityt

Toasty