Accenture Digital Skills| SM_L2_V4_Four_Tips_for_Messaging

Now that we've identified the channel and networks, it's really time that we start to focus on defining and creating

our message. At the end of the day, that content is going to be king on these channels, the content that people

see, the content that people read, the content that you want people to experience, that's what we're going to focus

on now.

And we've got four tips for you that we're going to focus on. The first one is looking at defining the subject and

topic. The second one is taking a look at whether it's relevant in the current landscape or what's happening in the

world today. The third is defining the style, getting that style spot on, a method of communicating. And finally,

actually assessing and defining the strength. Is that content piece strong? Do other people like it?

So now that we've identified your subject and theme, it's really important to see whether that's actually topical. Is there

some event that's just happened in the world that it relates to? Has something just happened in your city

that it connects to? Is there any way that you can look at those trends that are happening in the world of business

or fashion, or whatever industry that you're working in, and see if you can use those as ways to amplify your brand

and product?

So now that we've identified your subject and theme, we've confirmed that it's topical, it's really important to take a

look at the style of the messaging. It's really important to think about how do we want this to be communicated? Do we want the
message to be promotional? Or do we want it to be persuasive? Or do we want it to be
informative?

Understanding what experience you want to people looking at it to have will help you define that message.

Understanding what response you want, will help you to communicate it in the right way.

The fourth step you want to take is what we call a review. We want to actually take a look at that piece of content

you've produced and say is it best as a picture? Is it best as a video? Or is it best as a statistic or a question?

Doing this helps you actually pick the right medium in which to communicate that message.