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John Lewis

Monty the penguin: John Lewis unveils

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John Lewis unveils its latest festive advert, featuring a young boy and what from 6 July
appears to be his pet penguin playing together in the lead up to Christmas
Day. After the success of last year’s Bear and the Hare animated ad, which
attracted more than 10m views on YouTube, the department store group has
raised its game with the help of Monty, a CGIIanimated penguin. The ad cost
about £1m to make Riots erupt in Reading
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Source: John Lewis
Thu 6 Nov 2014 10.57 GMT

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