I/ Potter’s Box=useful guide for resoning through this process.

A. Dev. By ethicist Ralph Potter (1960s)

B. Questions organized into 44 main categories - equal and interrelated.
1. Facts
2. Loyalties
3. Values
4. Principles
II/ Facts
A. Listing everything that is known about it.
1. Ex: a pharmaceutical co. Sells drug w/negative side effects.
2. Facts, e.g: cost of talking the drug off the market,
Safety studies, beneffits of keeping on the market, how much corp. knows,
What has been done re:problem.
III/ Loyalties
A. Giving a clear picture of what the repercussions.
1. In the corporate world, loyalties often extend to more than just shareholders.
2. Ex: In the hypothetical pharmaceutical company: included shareholders, customers,
broader community, etc.
IV/ Principles
A. Values can be the most determine factor in dilemma.
1. Ex: a pacifist opposed to working for a co. serving a war.
2. Ex: In the hypothetical pharmaceutical company: the leaders detemine values
in the decision-making process (e.g. reputation, the health of the customers, etc)
3. worldview prior other’s values (e.g. earning a steady paycheck)