Corporate Social Responsibility Ethics &

Accountability
Section-B
Abhinav Bhardwaj(020-II-108), Sashmita Sahoo(020-II-218), Ratnesh
Kumar(O20-II-216)
Professor Dr. Ruchi Sharma, Institute of Marketing & Management, New Delhi

Introduction
Corporate World is the way of making the survival better, by serving the human’s various
needs profitably. We human are deploying the natural resources to fulfil the needs and earn
profit, at the same time Corporate World has some responsibilities towards the society to
take care. If you are taking from the society so this is become our utmost responsibility to
‘give back’ to the society, by taking care of various needs of less privileged members of the
society and also by taking care the ecological balance of nature and I strongly believe that
this should go by all along.
Nowadays, very few companies are doing CSR keeping in mind as their responsibility, they
are doing for their company’s marketing to make profit and also due to other firms are
doing this is like ‘they come to guilt and do the CSR’. India is the first country in the world to
make Corporate Social Responsibility mandatory, by done the amendment to the
Companies Act, 2013, by dividing some criteria.
We personally feel that CSR should not be done through enforcement, as a human society
this should be included in the company’s ethics by their own will, the day we accept it, that
day our society would be a wonderful society.

Literature Review
CSR encompasses relationship between a company and all of its stakeholders, such as
customers, employees, communities, owners/investors, government, suppliers and
competitors. (Khoury, Rostani).
CSR is a firm’s responsibility to enhance social interest, this responsibility goes beyond laws
and the firm’s interest (McWilliams and Siegal).
CSR is the commitment made by a company to remove or reduce its adverse impacts on the
society, and meanwhile boost the long-term beneficial influences on the society (Mohr,
Webb).
CSR is a policies and actions adopted by a corporation to reflect its responsibilities to
advance social interests (Mattern and Moon).
 Companies invests in a lot of areas like Child labour, Ground water, Food, Education, etc but
they are not aware of the essential need of the poor. Though profit earning is the natural
fact of companies (Bibhu Prasad and Mohanty, 2012).
The Indian Private and Public firms are making efforts in the CSR areas, still there is a
requirement of more emphasis on CSR (Dr. M. Ramana Kumar, 2013).
Companies today are working not only to earn profit but have also realized the importance
of being social friendly. Social Responsibility today has started taking a turn in the new
direction (Harbajan Bansal, Vinu Parida and Pankaj Kumar, 2012).
Business is the part of society so it must fulfil the social responsibilities (Mahatma Gandhi).

Objectives
 To systematically assort definition on Corporate Social Responsibility.
 To know the role of Indian Companies in Corporate Social Responsibility.
 To know the legal arrangement related to CSR in India.

Hypothesis
 There are mixed opinions in India about the CSR, that it is a way to give back to the
society & environment.

Research Methodology
I did use Exploratory Research methodology to resolve ambiguity about the real meaning of
Corporate Social Responsibility Ethics & Accountability. This research revolves to explore
the research hypothesis, and strive to reach close and clear understanding of CSR Ethics &
Accountability.

Data Collections
The primary data are collected from questionnaire (close ended questions), which were
distributed online through google forms i.e. convince form. Secondary data information are
taken from different published articles and literature.

Questionnaire
This questionnaire will help us to figure out the clarity regarding CSR Ethics &
Accountability. Your feedback will be kept confidential. Kindly help us by answering the
following questions. You can choose more than one option. Thank you!
1. What makes a company responsible in your opinion?
(a) Following legal requirements.
(b) Offering good quality products.
(c) Being environmentally friendly.
(d) Getting involved in social campaigns.
(e) Any other……………………
2. What do you think could be the main benefit of the adoption of measures for social
responsibility?
(a) Enhancing corporate reputation.
(b) Improving relations with suppliers, institutions, donors, community.
(c) Increase of the efficiency.
(d) Acquisition of commercial benefits.
(e) Any other…………………….
3. Which are in your opinion problems related to the development of initiatives in the field
of social responsibility?
(a) CSR is not in the priority list.
(b) Lack of specific legislation on CSR.
(c) High costs.
(d) Lack of corporate skill.
(e) Any other………………
4. Which of the following measures has your company adopted to reduce environmental
impact?
(a) Energy saving.
(b) Waste recycling.
(c) Develop of environmentally friendly products.
(d) Management of environmental system.
(e) Use of renewable resources.
(f) Any other………………..
5. How much CSR policy really matters to you, being a part of the company?
(a) It is really important for me and I pay attention on company’s CSR policy.
(b) It is not important for me.
(c) It is not really important for me but when I have a choice, I prefer companies that
are responsible.
(d) Any other…………………….
6. What are the most important reasons for companies to get involved in CSR activities in
your opinion?
(a) To improve image of a company.
(b) To attract employees.
(c) To help society and environment.
(d) To increase profit.
(e) To attract customer attention.
(f) All of the above.
7. How CSR practices influences company’s image in your opinion?
(a) Undoubtedly favourably.
(b) Rather favourably.
(c) Neither favourable nor negatively.
(d) Any other……………………..

References
(Khoury, Rostani) Relationship between CSR & Stakeholders.
(McWilliams and Siegal) CSR is a way to enhance social interest.
(Mohr, Webb) CSR is commitment by company to remove adverse impact on the
society.
(Mattern and Moon) CSR policies to adverse social interest.
(Bibhu Prasad and Mohanty, 2012) CSR is not aware of essential need of the poor.
(Dr. M. Ramana Kumar, 2013) Required more emphasis on CSR.
(Harbajan Bansal, Vinu Parida and Pankaj Kumar, 2012) Company understand the
importance of CSR.
(Mahatma Gandhi) Business must fulfil the social responsibilities.