Professional Documents
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Hong Kong is one of the most densely populated countries in the world with a density of 6,659
people per square kilometre, which puts it in the top 3 countries for population density in the
world. Lots of people want to live in a relatively small piece of land. It is also a very attractive
place to live, with plenty of high paying jobs, lots to do and, in its own way, it is a strikingly
beautiful city landscape to live in.
Investigate property markets in 2 major cities to see if scarcity has the same effect on
prices.
Research another product that has the characteristics of being an inferior good.
See if you can find some data on how sales of the product you have chosen changed
overtime.
Is marketing and inferior good an opportunity for a business?
4. The Swiss prestige watch market
The prestige watch market is a good example of a luxury good and how demand is affected by
rising incomes. But not all watches are at the prestige end of the market some brands at the less
expensive end of the market will only experience a modest rise in sales as incomes rise and for
some demand might even fall.
Research another market for prestige goods and investigate what has happened to
demand in that market over the last two years.