Men’s Right Movement

• This is not a war, this is not a fight

against women, equality or feminism.
• This is to show Men too are humans not
aliens or robots.
• “Men are seen as a success object”

“Law is to protect everyone, when it comes to policy men faces in divorce, father’s
right, law has been blinded”
 Q1. How can awareness about men's rights be created in the society?

At the moment, Content Creators are back-bone of the

world.
● Content Creators can be one good way, the issue
can be addressed.
● Short films (About Men’s Rights).
● Instagram reels/YouTube Shorts (Creating
awareness through youths).
● Starting YouTube channel (Income to run the
NGO).
● Events in MNC’s where its more of Men at Work.
● Creating Hashtag campaign in Twitter and
Instagram (#menrightsmovement,
#mentoohaveemotion, #standformen,
#suicideisashortcut).
● Promoting the hashtag campaign through
Actors/Politicians/Sportsmen………
● Marathons, Public events…
 Q2. Suggest a structured and sustainable fundraising strategy.

MNC’s • Crowdfunding campaigns.

• Grants or partnerships.
• Building relationship with the major
Session
donors (Actors, CEO’s….)

Improves work-life and reduce error
Good productivity=> Benefits Company
• The one way where we can raise fund
as well as find a mentor.
• We support the MNC’s with mental
support, awareness session in return
we get sponsorship.

Sponsorship in return
 Q3. Recommend strategies for attracting and retaining volunteers in the
long run.

• Retired Govt. workers/ Ex-Policemen, Ex-

Army, Housewives will be the full-time
workers.
• Person 1: Coordinating between
brother NGOs and the victims to set up
meetings and consulting sessions
• Person 2: Organizing meetings with
different politicians, accompanying
leaders in the meetings, and keeping a
track of the calendar.
• College students will be part-time
volunteers.
• Part-time volunteers meet the victims
Q4. Identify the target groups amongst which awareness needs to be created
and design a marketing campaign for online and offline channels to
increase the outreach of the NGO.
Target Groups
• 21-28: Transferring age of late teen
to early adult.
• The group which starts feeling
insecure society pressure, burden,
threats, drugs, suicide.
• 28-40: Group of men where issues
like fathers right, sexual assault,
worklife issues…
Online Marketing Campaign
● Short films (About Men’s Rights).
● Instagram reels/YouTube Shorts (Creating
awareness through youths).
● Starting YouTube channel (Income to run the NGO).
● Creating Hashtag campaign in Twitter and
Instagram (#menrightsmovement,
#mentoohaveemotion, #standformen,
#suicideisashortcut).
● By creating an own website.
● Promotion by celebrities.
Offline Marketing Campaign
● Events in MNC’s where its more of Men at
Work.
● Marathons, Yoga, Gyms….
● Sponsoring the Public events
5. Find an ideal location for office space/ rescue home and project a
realistic financial plan for the next year.

Location - Andheri

• We used Center of Gravity Method for

selecting office space.
• We have selected Andheri for Office space.
• Andheri, which is nearer to Western &
Central Mumbai.
• More number of courts near Andheri.
• For Free or Discounted office furniture's
apply for Cisco grant program.
• For Computer equipment's apply for
Computer Recycling Center.
• TechSoup, an organization that distributes
software to nonprofits for free or a
discount.
 Financial Plan for the year 2022

Expenses per annum Amount (Rs.)

Office Rent 4,20,000

Employee for engagement with Policies and Police 2,60,000

Employee for Admin work 2,20,000

Total Admin Expense 9,00,000

Shelter house for Domestic Violence Victims 1,60,000

Public Interest Litigation Cost 15,00,000

Misc. 2,30,000

Total Expenses 27,90,000

 Q6. Find the factor that can help create a healthy environment for aggrieved
men to open up and talk about their issues freely.

Factors that create men to open up

• To let them know it's not only a single problem this is something which is happening to
many let them get out of insecurity of societal judgement .
• To give hope that you are not standing alone.
• To tell them how beautiful life which God has given no one has right to take it let know
suicide is not the shortcut you take to win it .
• Home is place where we feel protected if it no longer be the same , we welcome you to
be part of our family and be safe in our shelter.
• Volunteers will meet the victims
- Personally
- Through Video call
- Telephonic call
Men’s Rights Movement