SAMYAK

Team Pluto

SHRIKANT CHANDAN APURVA GUPTA NIKHIL AGRAWAL

SIBM Pune- Operations SIBM Pune- Marketing SIBM Pune- Operations
2020-2022 2020-2022 2020-2022
 Creating Awareness About Men's Rights in the Society
Short Films Web Series and TV Shows
Appealing Short film/TV Shows makers/ directors to
collaborate with Vaastav and influence people and create
awareness
Local College Tie ups
• College talks in particular college festival for spreading
awareness and Appealing college social committees to
organize competitions with subjects related to men’s
rights (Article righting competition, debates, ppt
presentations, etc)
• Poster challenges: encourage students from different
schools & colleges to take part in the challenge. perks for
participants: monetary/gift prizes for top 3 position and
certificates for all. Perks for organization: generating lots
of content for social media activities to keep our followers
intact also in raising awareness
International Men’s day programs
• Cover awareness/ legal content through local news channel debates,
talks, interviews, radio interviews
• Magazine news letters
• Sharing Testimonials
• Campaign with #SupportMen
Social Media Awareness
• Trivia Encourage people to embrace their inner know-it-all at trivia events
• Awareness through micro-influencers
• Contents in online magazines
• Sharing success stories on social media handles
Street Play and Flash Mobs
Encouraging college students/ competitive groups to perform Flash
mobs/street plays with theme of previous real life incidences on public places
(Bus depot, malls, station)with proper permissions to spread awareness
among masses
 Structured and sustainable fundraising strategy
Great way to encourage supporters to take action to help reach our goals. They’re a virtual
Online
means of bringing your supporters together to work as a unit as one impactful crowd. And,
petitions
this is all while you’re raising awareness of your cause.
Donation Partner with a local restaurant and malls to keep donation boxes and putting up banners
boxes regarding the cause to increase visibility and also putting UPI QR codes for higher impact.
Today’s donors want to hear more, not less, from the non-profits they support. Donors want
Start an email
to know where their money is going! regularly sending updates through video, email, and
newsletter
direct mail can help to tackle this problem and also to retain our supporters.

Tie ups with different Getting our organisation listed on platforms like G pay, Paytm etc.
UPI/wallet partners This can increase our visibility and donations to many folds and get us a country wide support.
We can approach ministry of social justice & empowerment and can try to convince them to
Government list our cause under them, this will not only help our organisation but the entire cause in big
Funding scale.

Appealing corporates to raise funds. Corporates usually provide monitory support through CSR
CSR funding activities. Through these activities we can also create awareness among working professionals
E.g.- Tie-ups with men specific brands like BEARDO, THE MAN COMPANY, MAN MATTERS

Merchandise Merchandise fundraising does more than simply raise money for your cause. It’s also a
fundraising valuable tool to attract and engage your supporters also Selling merchandise diversifies
donor contribution options: customized shirts, t-shirts, caps, re-useable water bottles, coffee
mugs, badge
Awarding certificate of appreciation and badge for people who donate a minimum of Rs 500/-
 Strategies for attracting and retaining volunteers in the long run

• Schools and Universities are often filled with young and enthusiastic individuals who wish to get engaged in
community service with work from home opportunity. They can be provided with certificates and letter of
recommendation at the end of their volunteer programs (Tie-ups with social clubs in colleges and college students who
are doing their majors in Psychology)
• Businesses can be approached through community relations, community affairs, or corporate giving department within
a company. Corporate volunteering is an increasingly popular practice
Who? • Clubs and Community Groups like social and professional clubs and fraternities, membership groups, and community
groups. All of these can be excellent volunteer resources
• Other Sources: Retirees, Community associations, Persons mandated to perform community service, Stay-at-home
mothers

• Email: Utilize a list of volunteers who have worked at previous initiatives organized and make them feel appreciated by
giving them exclusive access to available positions. In your email correspondence, encourage email recipients to share
these volunteer opportunities with their friends and family. Offering a referral thank you gift as an incentive to share
• Mobile Application: Keep volunteer opportunities webpage up to date, providing interested volunteers with an easier
way to sign up for any opportunities that interest them. Use of mobile application to ensure everyone has a great
experience browsing and signing up for your opportunities
Where? • Social Media: Besides making your recruitment link available through social media, you'll want to launch a formal
campaign using these channels with a recruitment message. Previous volunteers can be onboarded to help coordinate
the social media as social media interns
• Other Websites: Post volunteer opportunities on websites like Internshala and also local blogs like LBB Mumbai
 Strategies for attracting and retaining volunteers in the long run

Volunteer Road Map

Create Signup Screen and

Process Assign
• Define & create your • Promote your • Focus on what the
volunteer roles volunteer volunteer, Organization can
• Create a signup from & • Review all volunteer
• Apply skills & opportunities get out of it
onboarding process that through multiple signups and assist • Ask if they would be
qualification
collects all the channels and offer volunteers to the
requirements to interested in a buddy
information you need to online signup appropriate roles and
them Promote and program to recruit and train
properly assign shifts
Plan & Define volunteers
new volunteers
Recruit Feedback
 Customer Segmentation and Targeted Positioning
Age group: 21 – 45 years Psychographic Need
Income: Upper and lower middle class, •Though there are multiple platform for •There has been a significant increase and
Lower class women to share their issues and grief, not growing concern related to the false
much attention is paid to provide such accusations of rape and sexual assault, and
Profession: Students, Working platforms for men. Even if there are any such desire to protect men from the negative
Professionals, Drivers, Delivery boys platforms, awareness is quite low. consequences of false accusations.

Active on social media •Due to societal norms and gender •With the growing use of social media and
stereotypes, men are often reluctant to share cases of false accusation, men are willing to
Value Derivation: Knowledge and their feelings with friends and family as it is engage on online platforms to share their
awareness about such incidents considered as a ‘threat to masculinity’. side of the story and support each other.

Behavior Analysis – Target Audience Pen Picture

32 year old software developer from Mumbai

25 year old cab driver based out of Mumbai
He loves working and is a party animal as well
He drives from 8am to 1am at night for a living
However, he has recently been a victim and is
However, he makes sure to onboard only male
scared to share the same with his family and
passengers especially during night hours as he is
friends due to fear of being judged due to the
skeptical and afraid that he would have no where
stereotypes and no platform to share his feelings
to go if he is assaulted by any chance
with anyone anonymously
 Campaigns on Social Media Channels

Social Media Engagement: #SupportMen
• A 360° digital influencer and user-generated content
initiative, boosting awareness about the emotions of
men
• Micro influencers with social media followings of
minimum 10,000 create posts on their own channels
featuring Vaastav Foundation and its initiatives of
supporting men
• Digital channels will showcase influencer and fan
posts linking the images to stories of men who have
faced such issues in the past on the app thus driving
a call to action
Offline Channel Campaign
Vaastav -‘ All Genders are Equal’ (Instagram Campaign)
For 30 days, messages are sent to people on Instagram
who have shown interest in the page on Instagram and
30
days
have been following similar accounts/hashtags to
encourage them to talk about their point of view
• Regular posts on FB, Cause Marketing: ‘We Support Men’
Instagram about short
Objectives: To create situations of action by target
picture based stories
audience with awareness and word of mouth
about past incidents
•
without naming anyone Men who have faced inequality share their
• Special Interview with inspirational stories on FB, Instagram, YouTube
local male celebrity on • Video Interviews of people like Sarvjeet Singh,
International Men’s Day
lawyers who have handled such cases

Poster & banners at crowed Seminars, Interviews, Talks

places, vehicles (Auto, bus, in colleges, public forums, Local News paper, Magazine
train, etc.) radio articles, ads
 Location and Financials
Ideal Location for office and shelter house Financial Planning
Office: Kurla west near railway station will be the most suitable and Expenses per annum Cost (in
accessible location from all perspective. According to secondary research Rupees)
RS 20-30k/month office having 400 Sq. feet area is easily available at
selected location. (E.g.- Phoenix Paragon Plaza, 3KM away from Railway Office Rent 3,00,000
station) Employee for engagement with Politicians and Police 2,40,000
Employee for Admin work 1,80,000
Employee for IT work 3,00,000
Shelter house for Domestic Violence Victims 1,80,000
Public Interest Litigation Cost (3 Nos) 15,00,000
Monetary gifts (competitions & volunteers) 1,50,000
Application building & Maintenance 2,00,000
Merchandise cost 50,000
Marketing (printing, content creation, micro influencer, 1,75,000
online/offline magazines etc)
Advertisement (local news channel, YouTube) 1,00,000
Miscellaneous 2,00,000
Shelter House: we can tie up with dormitories Rs 200-400/day (e.g.-Kurla, Total Expenses 35,75,000
passenger, super, Abza, etc.) near Kurla stations which will be more cost
saving and suitable from office location
 Factor to create a healthy environment
Mobile Application Shelter House
• Vacancy situation
Development • Location Volunteers ratings and reviews
Legal Aspects • Rating for monthly calls/reviews
• Basic laws and guidance
• Case Approach Chatbot
Application Features • To Initiate conversation being anonymous
Events
• share your issue and we will connect you
• Upcoming & Past Events to one of our volunteer.
In financial year 2020, the penetration
• Fill up the questionnaire to help us
rate of smartphone in India Latest Resolved cases understand your problem
reached 42% and was estimated to • To create a ray of hope and
reach 51 percent in financial year positivity Badges for volunteers
2025, so launching a mobile • Badges can motivate volunteers to work
application will be a great boost in Daily Quotes with more dedication with empathy
fighting our battle. • To keep Moral High • Different badges range for entry to
• Increase Engagement experienced volunteer
Focus on creating;
> Friendly Environment Helpline numbers Testimonials
> Empathy • for emergency cases
• Motivation through success stories
> Proper Guidance
> Listen to understand issues Volunteer Registration &
Anonymous chat Community
> Mental health Training
• Sharing such experiences can be tough for anyone especially
> Knowledgeable aspects • Seamless In-app Registration process males because of the society we live in. This community can
> Confidentiality • To guide volunteers at initial stages motivate help seekers to share their story with others and
through pre recorded videos share their pain with someone who can understand the same
THANK YOU