Principles of Design

Balance
- a concept related to our physical sense of balance and is the
concept of visual equilibrium. The visual stability that results
from the reconciliation of competing forces in a composition.
Rhythm
- the organization of repetitive forms, elements, and space. It is
used to create motion and to direct the viewer's gaze to
different parts of the space. Lines, colors, and patterns can be
repeated to produce this.
Emphasis
- also referred to as point of focus. Emphasis can be achieved in
numerous ways. It emphasizes the aspects of a composition that
most effectively catch the viewer's attention. The focus is
typically a break in the rhythm, a disruption in the primary
pattern, or the movement of the viewer's eye across the
artwork.
Proportion
- the size and scale of various elements in a design. The concern is
the interaction of objects or portions of a whole.
Unity
- the core principle that unifies all of design's principles and
elements It refers to the coherence of the whole, or the sense
that all of the parts are working together to achieve a common
 objective. Any of the aspects can be used effectively and
consistently to achieve this.
Variety
- When two or more different design elements are used to
add interest in a design. Combining different styles and
materials, as long as they are compatible.
Repetition
- simply repeating a single element various times and is used to
create a sense of unity and consistency throughout a design.
Opposition
- adds to the design's intrigue. It is made up of a variety of
elements. In a design, contrasting forms, colors, and lines can
give balance, emphasis, and variety when used effectively with
other design principles.
Subordination
- to draw attention to the focal point, other compositional
components are minimized or toned down.
Transition
- a method of moving the eye between distinct areas of a design
at a slower speed than a sudden change in direction.