FIGURE OUT THE

JUMBLED
LETTERS TO
FORM WORDS
TUXRETE
EHAPS
NELI
ROCOL
SEPAC
IDENTIFY THE
PRINCIPLE OF
DESIGN USED IN
EACH PICTURE
 Set of rules that designers
used in order to create
visually pleasing work in an
organized and functional way
PRINCIPLES OF
DESIGN
Balance
Creates stability in a design piece, every element on the
page carries a visual weight, and that could be through
different shapes, scales, colors and even textures
It could be something that feels grounded
Symmetrical balance, if you were to draw a vertical line on
a page, there is an equal amount of elements on the left
and right side
Unity
Is the harmony produced by all of the
elements in a design piece and how these
elements create a relationship as
organically as possible
It is important that unity can point the
viewer to the right information
Contrast
refers to the level of difference between design elements
to create visual hierarchies
these can help the viewer go to certain elements because
they stand out more
it is important to create hierarchy design especially
magazines because the reader need to know what elements
are more important than others and which one should be
read first
Emphasis
Is the strategy used to get the viewer’s
attention to a very specific design element
as long as you have contrast you will
create emphasis
Lack of emphasis in a design piece would
make it dull and boring
Repetition
Is repeating the same element through a
design to create consistency
This can be the same typeface, same
graphic element or even the same grid if it
is a magazine
Pattern
Is the repetition of multiple design
elements that will help enhance the
viewer’s experience of the final design
When using patterns, we have to be
careful not to create a disorganized design
It creates an impactful design
Rhythm
Is the visual tempo of a combination of
elements used repeatedly throughout
design in with variations
This help create movement in an
organized manner
Movement
refers to the path our eyes take to a
dynamic composition, it can be used to
lead our viewers to a very specific element
or to the most important element of a
composition
Proportion
is the sense of unity created when all of
the design elements in a composition relate
well to each other and that can add balance
and harmony
Harmony
is the sense of cohesiveness
between the elements in the
design composition
Variety
Creates contrast and tension in a
design composition
It can be intriguing for the
viewers