Case Study : Amazon Go

Name: Sandesh R Sajjanar

Section: B

USN: 1DS20BA090

Q4)

 Amazon Go already has a significant advantage on the digital platforms with a Huge
market share specially in online channels so this would help them in marketing their
product. Also since they have established retail network, inventory and product portfolio,
Amazon Go has a clear competitive advantage over its competitors
 Regarding diaper Amazon Go should focus on product development, quality testing and
market research to take customer response before introducing the product in
retail channels. Additionally, hiring an experienced product development team may also
prove beneficial for the organization.
 Products must include distinctive features which differentiate it from
competitors while also adding value. Additionally, the products should also be made
exclusive to Amazon’s retail channels to create a perception of a premium
product while also not hindering competition.

Q5)

Yes, Amazon Go can be established across the globe in countries and locations with
consumers who are willing to adapt. But before that it is necessary for amazon to conduct
market survey in order to collect the willingness along with the capability for executing such an
operation. The technology for the stores can be easily replicated and is easily scalable which may
aid in plans for expansion as well.

Q6)

Jeff Bezos has led Amazon through various phases of innovation in both its service and
products on offer making it the largest organization in the world today. His philosophy towards
the evolution of the brand and the constant innovation involved is the driving force behind the
organization and its strategies towards diversification.This along with the selflessness exhibited
by him in diluting his own share in the organization to raise capital proves beyond doubt that he
is a leader with a clear vision for the organization.