Dayananda sagar college of Engineering

(AN AUTONOMOUS INSTITUTE AFFILIATED TO VTU, APPROVED BY AICTE & UGC)

Dept. OF MANAGEMENT STUDIES

Business Plan-2021
Topic – “Volatile Homes”
Presented by
Shivgoud MS
Sriharsha DR
Sandesh RS
Yashwanth DR
Reshma S
EXECUTIVE SUMMARY
PROBLEM :
• ACCORDING TO THE MINISTRY OF HOUSING AND URBAN
POVERTY ALLEVIATION (MHUPA) IN 2012 THERE WERE 18.78
MILLION UNITS HOUSING SHORT IN URBAN INDIA.
• DEMAND FOR RENTAL HOUSING IS DIRECTLY LINKED TO
THE MIGRATION RATE IN THE CITY.
• MIGRANTS CANNOT AFFORD RENTAL HOUSE BECAUSE OF
INCREASED EXPENSE.
• TRADITIONAL HOUSE MAKES ONE’S POCKET EMPTY EVEN
DEBT RIDDEN.
• TRADITIONAL HOUSE TAKE TOO LONG TO BUILD.
Solution :

Mobile homes :
A large caravan or prefabricated structure that is situated in one particular place and used as permanent living accommodation.
It is optimal solution for the problem as it can be manufactured in large quantities in short time span which helps to prevent housing shortage as
well as at affordable price.

Value :
Convenient and Cheap
Extremely low price in comparison to traditional stick-built homes. In the current housing crisis, they are many citizens’ only option when looking
for a family home. Even compared to renting out an apartment or condo, mobile homes (lot rent included) often come out cheaper.
Speed of Construction
Constructing a foundation or preparing the lot for a manufactured home (mobile home) should also only take a day or two at most. This means it
can be completed before the home is finished. Transporting the home and setting it up can also be completed in a day.
Compare that to the average 7-month construction time for a stick-built home and mobile homes have a huge advantage
Conclusion :
We provide Cheaper and varied offerings not only allow us to break into a new market it will also expand our brand in a positive
way. With the attention from these new offerings, plus the anticipated demand for cheaper homes.
COMPANY PROFILE
Company name : Volatile Homes
Location : Bengaluru, India
We are mobile home providers at affordable price for permanent residence
with the capability of providing rental solutions and value-added services
to our customers. We focus on manufacturing of mobile homes as well as
procure from mobile home manufacturers, selling of mobile homes and
transportation of homes to location of consumer. In case of rentals we
make agreement with land owner and provide the mobile homes for rent.

We believe our principle strength is our solution capability to satisfy customers different housing needs at affordable cost.
For example, we provide mobile home at affordable and low price in urban areas ; offer rental solutions;
manufacture/procure mobile homes from different suppliers for sale to customers who wish to purchase mobile homes,
provide on-site services such as equipment installation, operation and maintenance, disassembling, technical support,
transportation services and supply spare parts; provide sales channels for customers who wish to dispose of their used
mobile homes. We provide a range of mobile homes and execution services including design planning and advice on
selection and utilization of equipment, with an aim to achieve higher efficiency, save cost and reduce environmental
impact.
MARKET ANALYSIS
Industry overview
 India is comparatively backward and slow in incorporating prefab
constructions into the real estate market. According to an industrial source,
India has only around 1-2% of prefabricated buildings, out of its more than
USD 100 billion real estate market. One of the main reasons for low
penetration of prefabrication solutions in India is a mindset blockade in India,
with most developers averse to investing in modular methods of construction
and hesitant to incorporate prefabrication in their new and ongoing projects. 
MARKET ANALYSIS

Over the next few years, India would feature among the
fastest-growing countries in terms of construction output,
making the technology intervention a key component
The impact of COVID’19 has also been considered
during the study of market analysis
CUSTOMER PROFILE

 It is basically focused on these 4 areas

 Demographics
 Psychographics
 Behavioral
• Geographic
CUSTOMER PROFILE

 Demographics
 Age- 18-30
 Gender-both male and female
 Martial status- preference to anyone
 Psychographic
*One advantage to mobile homes offer
is that they are often a lower-cost option
to having a traditional-built home
custom build for you
CUSTOMER PROFILE
 Geographic
 Country –India
 City-Bangalore
 Behavioral
 Region- Most prefrence to be nearer
 Purchasing a manufactured
educational institutions
home is
 environmentally sound
 Energy Efficiency
SWOT ANALYSIS OF MOBILE HOMES

STRENGTHS WEAKNESS
Cost reduction Damage
Time Design
Productivity Depreciation
Environmental performance Harder to sell

OPPORTUNITY
Need for affordable housing
Capture first mover advantage
Contribution to sustainability
International Expansion
THREATS
Negative attitudes
High initial start-up cost
Finance
Competition, geographical location
COMPETITOR’S PROFILE
Clayton Homes
Headquarters: United
States
Founder: Jim Clayton
Year :1966

Annual Revenue:$500 million

Employees: 1,000
Parent Organization: Berkshire Hathaway
Stock Exchanges: New York
Market share: 50.11 %
Largest Acquisition: Southern Energy homes($110M)
 MARKETING AND SALES STRATEGIES

1. CREATE AN ENGAGING AND VALUABLE WEBSITE

 EASY TO FIND
 SIMPLE TO NAVIGATE
 INFORMATIVE
 VISUAL
2 . COMMISSION 3D ARCHITECTURAL RENDERINGS
3. VIRTUAL REALITY
4. WORD OF MOUTH
5. SOCIAL MEDIA CAMPAIGN
 ORGANIZATION STRUCTURE

Management of Volatile homes

Construction department Financial administration

Order Service and

Purchase and IT and Warehouse Sales
Administration Planning
Marketing Logistics

Installers
  This tiny house measure less than 400 sq. space
 Composting toilet
 HOOKS
 WASHER AND DRYER COMBO
PRODUCT AND  Shelving
SERVICE  Stovetops and oven
 Futon or pull out coach
 Compact refrigerator
 BUDGET PLAN:
 “Our goal was to design a market-rate model house that
could be built by a contractor for 10 lakh (nearly 9 volatile
house) (200000for materials and 100000 for labor and
profit), a house for everybody and everyone.
 A 3000 monthly mortgage payment is doable if you
consider other monthly expenditures.
 Our calculations are based on a single house owner,
because 43 percent of below-poverty households in our
County are made up of people living alone. That translates
to a potential market of 800 people in our county.”
 The interior is simple and modern, with birch-veneer
plywood used for walls, floor, ceiling and kitchen cabinets.
 In order to cut construction costs, we chose to leave all the
plumbing and electrical conduit exposed. It took us to 1
year to complete the structure.
 UP NEXT
Nature scenario volatile
1. We have also found that has time slows down we have started
noticing the trees and Plants in our own yards as they change
through the seasons. We were busy to notice falling flowers and
budding flowers, but now we came up with the smallest of changes
as they happen and enjoy each breath we take you to the fresh air
and to the green environment.
THANK YOU 

Thank you