INTRODUCTION TO COMPANY

LT FOODS

About us
LT Foods Limited is a branded specialty foods company. The Company is engaged in
milling, processing and marketing of branded and non-branded basmati rice, and
manufacturing of rice food products in the domestic and overseas market. Its geographical
segments include India, North America and Rest of the world. Its operations include
contract farming, procurement, storage, processing, packaging and distribution. Its rice
product portfolio comprises brown rice, white rice, steamed rice, parboiled rice, organic
rice, quick cooking rice, value added rice and flavored rice in the ready to cook segment.
The Company's brands include Royal; Ecolife, an organic food brand that includes rice,
pulses, oil seeds, cereal grains, spices, nuts and fruits and vegetables; Devaaya, which
offers branded Basmati rice, with staples, such as Atta, Suji, Besan, Dalia, Poha and
Maida, and Heritage, a basmati rice brand. Its brands also include
Daawat,
Gold seal Indus Valley,
Rozana and
817 Elephant.

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MISSION AND VISION

MISSION
VISION

PRODUCT RANGE OF
COMPANY

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ORGANISATION
STRUCTURE

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 CHAPTER 2

MARKET SHARE
&POSITION OF
COMPANY IN THE
INDUSTRY

MARKET SHARE

Sales

PROPERTY GURU 99ACRES.COM

27% 34%

MAGICBRICKS.COM
24% INDIAN PROPERTY.COM
15%

MAJOR COMPETITOR
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 
 99Acres is an Indian real estate database website founded in 2005. Its parent
company is Info Edge, established by Sanjeev Bikhchandani with its headquarters
in Noida, Uttar Pradesh. Info Edge also owns jobs portal Naukri.com. Since 2011,
99acres users can browse and search for properties through mobile.

 Parent: Info Edge (India)

 Founder: Sanjeev Bikhchandani

 Date launched: 15 September 2005

 Headquarters: Noida

 Key people: Hitesh Oberoi (CEO)

 Founded: 2005

MARKETING STRATEGIES

Different marketing strategies are being adopted :

 Digital marketing campaign : they spend close to 70 -75% of their marketing

budget on digital platform.
 Their belief is simple : anyone who is not on the web is not their target group
 TV ads : very less, recently they have launched a “sochana bhi matt “ 3 month
back
 exhibition

PROPERTY GURU STRATEGY

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 To promote the new identity, the brand has launched a new campaign called “Look
Forward To Home” which looks to embody the aspiration of all property seekers in
Asia – that of finding and owning their very own home.

 Property Guru Group has unveiled a brand refresh after a decade, in a bid to
transition from regional property media powerhouse to a “high-growth technology
company”.  This includes a new brand identity and logo, as well as a brand
campaign.

 Property guru has merged with 99acres recently

 The main important marketing strategy is word to word mouth advertisement.

 No print ads

chapter 3

Pestel analysis
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POLITICAL

–          Huge irregularities in the regulations pertaining to real estate owing to trade-off
required between issues like environment protection, proper civic planning versus
development required.

–          Issue related to acquisition of land for development purposes resulting in passing of
the land acquisition bill, favouring the farmers against private projects and public-private
partnership.

–          Allowance of FDI to the tune of 100% in real estate or areas such as housing,
townships

ECONOMIC
–          Rapidly developing IT and retail sector (organized) giving rise to a lot of
construction work in urban areas.

–          Rising middle class with increasing income levels and rapid urbanization causing
the current real estate boom.

–          High cost of borrowing from domestic lenders has resulted in liquidity crunch for
the sector.

–          Rising inflation levels in real estate resulting in higher prices which has resulted in
a slowdown in the sector compared 2010-11 levels.

SOCIAL

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–          Farmers and other people who did not have a proper law to guard their properties
have been protected via Land acquisition bill.

–          More funds allocated to National Rural Housing.

–          Housing constructions for slum dwellers in metropolitan cities and also for other
classes of people like army widows etc.

TECHNOLOGICAL

–          Real estate development is mainly happening in urban areas and at a very fast rate.
To cater the same modern technologies like cement mould assembly, usage of cement
blowing pumps for vertical passage of cement are being used.

ENVIRONMENTAL

–          The real estate boom was also accompanied by constructions that were against the
norms of the environment ministry, like lots of construction happened by excavating
hillocks, on agricultural land. The ministry is taking actions to ensure that such
constructions don’t happen in the future and as far as possible the current constructions are
put on hold.

–          The national green tribunal (NGT) on 5th August 2013 banned mining or removal of
sand from river beds across the country without an environmental clearance.

LEGAL

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–          Every construction requires registration for the land with subsequent clearances
from the local bodies such as municipality.

–          The origin of the land and its past owners’ clearance for going ahead with the
construction is required before selling the property and starting any construction.

–          The categorization of the taxes and other pecuniary issues happens on the basis of
the size of property and income levels of the person owning it.

–          Passing of land acquisition bill to support the needs of the farmers during passing
of land from their hands.

CHAPTER 4

SWOT ANALYSIS

STRENGTH
 Good network customer base
 Brand name
 Deep pocket (they have become cash cow over year )
 Sufficient availability of resources

WEEKNES
 Low advertisement
 High price

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  High risk exposure in investment and real estate
 Option to customer to buy through brokers

OPPORTUNITIES
 Tie up with third party company for selling product
 Opportunities in growing cities
 Youth looking for investment option
 High client base

THREAT
 Huge competitors
 Government regulation
 Stringent economics measure by government and rbi

CHAPTER 5

FINDINGS

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