SWOT Analysis
Strength
 The Five Stars Skin Care Berhad
owns the franchises of several
renowned brands in convenience
store segment and drug store. Our
brands are sold practically
everywhere in the world,
demonstrating that we have a large
market share.
 Aside from that, The Five Stars
Skin Care Berhad, as a skincare
developer, is able to allocate
significant financial funds for
development, which frequently
includes the building of
surrounding amenities such as
playgrounds, bus stations, and
others.
 In addition, The Five Stars Skin
Care Berhad recognises the worth
of its employees by placing a high
focus on their well-being in order to
retain valuable employees.
Opportunities
 . The Five Star Cosmetics' target
audience is most concentrated on
Snapchat, Instagram, and
Facebook. As I previously stated,
numbers do not deceive when it
comes to our social media users; we
have millions of them.
 To market our company and
products, we should reach out to
well-known artists on YouTube,
Instagram, and even Snapchat. The
Weaknesses.
 One of The Five Stars Skin Care
Berhad's weaknesses is that most of
the services or products that we
supply have high price tags that
include all taxes..
 This increases corporate margins
while lowering product affordability.
 . This is also an indication of
weakness because it reduces the
company's market share,
particularly in segments with lower
disposable incomes.
Threats
 The depreciation of the Ringgit has
an effect on The Five Stars Skin
Care Berhad as well. Higher costs of
maintaining our product quality are
among the consequences.
 Aside from that, The Five Star
Cosmetics is a new brand that has
been in existence for the past five
years. Yes, I've been doing it for the
past five years! Errors are
unavoidable for any novice or
key to success is word-of-mouth.
The greatest strategy for The Five
Star Cosmetics to advertise its
brand is to get feedback from
specialists or ardent skin care
lovers. Likewise, this will make the
brand more relatable to the
audience and will in the long run
lead to more exposure as well as
credibility
..
freshman, and criticism is
unavoidable.
 At the beginning, we need to
focused entirely on our clenser ; a
few were strongly criticized for
having fragile face wash container .
were made and merchandise was
quickly sent out to damaged
customers.
 It wasn't until lately that our
company decided to broaden the
brand's appeal by include toner and
moisturiser. Because of the brand's
lack of experience and
understanding, it will be more
difficult to outperform current
competitors. In order to evolve to
satisfy current and future demands,
any brand must go through a trial
and error process. .. Little mistakes
may end up costing a lot and it’s the
attention to details which will
determine the leader of the pack.
Our company faces major
competition with experienced brands
like Qu Puteh and Dherbs products
 In addition, the rapidly changing
need for technology and new
products in the market will pose a
challenge to The Five Star
Cosmetics since it will result in
increased costs.