Scribd Logo
Upload

Welcome to Scribd!

  • Cp-Brand Hierarchy

    Uploaded by

    UDAY
    19 views21 pages
    This document outlines the corporate and product brand architecture and hierarchy for Century Ply. It includes the corporate brand logo, tagline, and hierarchies for ply, laminates, veneers, MDF/prelam/faceveneer products. It provides the logos and sub-brands for each product category. The document also specifies the Hindi and English taglines to use in different states. It establishes an escalation matrix for the brand architecture and notes that Amit Kumar Gope is the process champion.

    Original Description:

    Original Title

    CP-BRAND HIERARCHY (1)

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document outlines the corporate and product brand architecture and hierarchy for Century Ply. It includes the corporate brand logo, tagline, and hierarchies for ply, laminates, veneers, MDF/prelam/faceveneer products. It provides the logos and sub-brands for each product category. The document also specifies the Hindi and English taglines to use in different states. It establishes an escalation matrix for the brand architecture and notes that Amit Kumar Gope is the process champion.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    19 views21 pages

    Cp-Brand Hierarchy

    Uploaded by

    UDAY
    This document outlines the corporate and product brand architecture and hierarchy for Century Ply. It includes the corporate brand logo, tagline, and hierarchies for ply, laminates, veneers, MDF/prelam/faceveneer products. It provides the logos and sub-brands for each product category. The document also specifies the Hindi and English taglines to use in different states. It establishes an escalation matrix for the brand architecture and notes that Amit Kumar Gope is the process champion.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 21

    CORPORATE BRAND ARCHITECTURE

    CORPORATE BRAND LOGO (NORMAL & REVERSE TREATMENT)


    CORPORATE BRAND LOGO
    (FOR HORIZONTAL FORMAT, AND SITUATIONS WHERE
    WIDTH IS TOO LESS FOR HAVING STAR ON TOP OF NAME)
    CORPORATE TAGLINE
    CORPORATE & PRODUCT BRAND HIERARCHY
    CORPORATE & PRODUCT BRAND ARCHITECTURE
    PLY PRODUCT BRAND HIERARCHY
    (CENTURYPLY AND SUB- BRANDS)
    LAMINATES PRODUCT BRAND HIERARCHY
    (CENTURYLAMINATES AND SUB- BRANDS)
    ENGLISH TAGLINE TO BE USED IN HINDI TAGLINE TO BE USED IN
    WB, ODISHA AND SOUTH INDIA ALL OTHER STATES
    CENTURYLAMINATES BRAND HIEARCHY / LOGOS

    0.8MM LAMINATES
    VENEERS PRODUCT BRAND HIERARCHY
    (CENTURYVENEERS AND SUB- BRANDS)
    CENTURYVENEERS BRAND HIEARCHY / LOGOS

    RE-CONSTITUTED VENEERS NATURAL VENEERS

    Terrific 25
    SERIES DESIGNED BY ARCHITECTS
    MDF/ PRELAM/ FACEVENEER PRODUCT BRAND HIERARCHY
    LOGOS FOR MDF, PRE-LAM & FACEVENEERS
    NESTA
    TM
    EXTERIA
    CORPORATE BRAND HIERARCHY MANUAL VER 1.2

    CREATED DATE: 30.06.2014

    CREATED BY: RITOBROTO SENGUPTA

    TEAM ESCALATION MATRIX:


    1ST LEVEL- PROMIT SINHA/ PRATIKA GUPTA/ JAYANTA MUKHERJEE
    2ND LEVEL- RITOBROTO SENGUPTA
    3RD LEVEL- VISHAL ANEJA

    PROCESS CHAMPION: AMIT KUMAR GOPE, Head – Corporate Marketing Department

    END OF DOCUMENT

    You might also like