UNIVERSITY ECCI

Intermediate English Skills

What’s in a brand?

Teacher
Hassan Humberto Gonzalez

Student
Brayan Santiago Cifuentes:
COD 109871
1) I am not loyal to any brand, and I am not interested in whether my clothes are branded, the
only thing that matters when buying clothes is that I like them and that I feel comfortable.

2) NIKE is a timeless brand that always follows the rules of fashion, respecting the seasons and not
making changes to "innovate". Although many clothing brands have already risked not following
these types of rules, Nike continues to release its products depending on the season.

3) The brand is nothing more than the facade of the company that sells (although sometimes the
values and principles that are proclaimed are respected), which gives rise to an identity built based
on singularities that only that brand carries. It is from here that the minds of clients or potential
clients begin to operate, which begin to generate expectations derived from the relationship of
the identity of said brand with their own.

4) I choose Juan Valdez, and to extend the life of the company I would expand the premises to
places where Colombian coffee is highly valued, having a great increase in our profits, with the
help of advertising we will be able to innovate in new products so that the client feels more variety
in our products, being able to extend the life of the company and its maturity.

5)

Transformers: the age of extinction

the hangover: (Louis Vuitton)

Jurassic World: (Samsung)