Course Title: Workshop on Digital Marketing

Course Instructor: Dr. Prashant Chauhan Course Code: MKT505

Academic Task No.: 3 Academic Task Title: Report on E-mail marketing
Section: Q8E38 Date of submission: 30 April 2021
Evaluation Parameters: As set by the instructor.

Declaration:

We declare that this Assignment is my individual work. We have

not copied it from any other student’s work or from any other
source except where due acknowledgement is made explicitly in the
text, nor has any part been written for us by any other person.

Student’s Sign/Name:

S.NO Student name Peer Reg. no.

rating
1 Deepali Manchanda 9 12002926

2 Kaushik Das 9 12004229

3 Onkarpreet Singh 9 12003405
4 Avi Bhardwaj 9 12007446
5 Akansha Baunthiyal 9 12003565

Evaluator’s comments (For Instructor’s use only)

Evaluator’s Signature and Date:

 WHY BABY PRODUCTS

▪ Natural Products – The baby products are natural and organic in nature. They do
not contain any harmful chemicals. It will promote optimal skin health of your
baby.
▪ Safe for Use – Babies skin is more sensitive than adults as the skin of the baby
is new. However, it is much more prone to infections from pathogens and
bacteria. The baby care products are safe for use as these products are free from
reactions to harsh chemicals.
▪ Better for Environment – The natural baby care products are better for the
environment. So, the use of natural or organic baby care products will help in
preserving our planet Earth. Baby products are environment-friendly.
▪ Improvement in Overall Health – The natural baby products do not contain any
harmful ingredients or chemicals. So, the use of natural products is the best way
to keep your baby healthy and happy over time. This will also make a
significant difference in your baby’s overall health and well-being

The Australian organic products market has grown by leaps and bounds in the
past decade. In fact, Australia currently owns more than 53% of the world’s
organic farmland. Hence, the majority of Australian parents are aware of the
benefits of natural baby products. Your baby is quite precious and should be
treated that way when caring for it. Natural baby products are best for the entire
body of your toddler. Whether you buy clothing and bedding, food items, skin
care products or any other baby care product, you should opt for natural baby
products at all times. It will help to protect the health and well-being of your kid
as well as save money in the long run.
Here are some of the benefits of natural baby products for your toddler.
Australia has a long history of using organic products compared to most of the
other countries in the world. They have always tried to use organic methods
when farming and cultivating crops. That is why the country owns more than
53% of the entire organic farmland in the world. If you are a parent or would-
be-parent, your toddler’s health and well-being should be first and foremost on
your mind. It takes only one gentle touch of your baby’s tender skin to notice
how delicate its skin is. In fact, such a delicate skin needs the very best care at
all times. That is where natural products come in handy. Going natural is the
best way to keep your baby healthy and happy over time. It will make a
significant difference in your baby’s overall health and well-being in the long
run.
TARGET AUDIENCE

Those who buy these products are all parents between the ages of 25-35. They
love to shop online and want to provide the best for their child. They are
concerned about the quality of the product. The buyers may be working mothers
who do not have time to shop for their children at traditional stores,
homemakers who shop online due to the extensive range of products and fathers
who want to buy their children high-end items that they trust online.

WHY COSMETIC SEGMENT

Cosmetics are constituted from a mixture of chemical compounds derived from
either natural sources or synthetically created ones.[1] Cosmetics designed for
skin care can be used to cleanse, exfoliate and protect the skin, as well as
replenishing it, through the use of cleansers, toners, serums, moisturizers, and
balms; cosmetics designed for more general personal care, such as shampoo and
body wash, can be used to cleanse the body; cosmetics designed to enhance
one's appearance (makeup) can be used to conceal blemishes, enhance one's
natural features (such as the eyebrows and eyelashes), add color to a person's
face and, in the case of more extreme forms of makeup used for performances,
fashion shows and people in costume, can be used to change the appearance of
the face entirely to resemble a different person, creature or object. Cosmetics
can also be designed to add fragrance to the body.
If a person suffers from a skin disorder or acne, make up can help. New
wholesale cosmetics are available that not only help to hide imperfections in the
skin, but can also be made with ingredients that work to promote healthier and
better looking skin.

Even if someone does not have problem areas on their facial skin, they can
enjoy the benefits of wearing make up. Foundation can help to create a more
even tone and can help enhance the overall structure of the face. Blush, eye
shadow and mascara applications can create a glowing and more youthful
appearance.

Several looks can be created with a single color palette for day, night, casual or
formal wear. Make up can enhance a look and also complement an outfit. The
application of a lipstick can help to make an overall look seem more formal and
more appropriate for night and formal occasions.

Cosmetics can be worn to express a mood or personality. The creativity in a

make up application can be fun for artistic types. Many trade schools offer
classes to the public to teach how to apply make up for casual looks and
alternative photography friendly looks. These can be fun and useful for the
ordinary girl or someone that is interested in creating exceptional portrait based
photographs.
TARGETED AUDIENCE
In terms of demographics, 88% of the audience are women, and more than half
of the population is between the ages of 35-44 years old. The youth are the
major users of the cosmetics. W have prepared according to different body
types,skin types.

Steps to create account in mailchimp

 ➢ Go to google search mailchimp then click on the mailchimp site.
➢ Go to Sign up free option and fill the details.
➢ Type and create Username and password and put email and click on
create my account.
➢ Go to your email address click oon the confirmation or the activate link.
➢ Activate your account.
➢ Fill your personal details insert website URL if required and click on
Save and get started.
➢ Your account created and ready to explore.
Steps for the Email Template –
➢ Click on mailchimp.
➢ Go to Campaign and then click Email template.
➢ Create templates.
➢ Choose the email category or choose the normal ones.
➢ Design as per your need with the option available in the email template.
Importing the audience mail from excel
➢ Click on mailchimp and then click audience icon
➢ Click audience dashboard.
➢ Click on Import contacts.
➢ Choose copy and paste
➢ Copy the email from the excel.
➢ Then continue to organize
➢ Select the status for your audience I select subscribed.
➢ Click on tag and put tags I tag as cosmetic, baby products etc.
➢ Click on finalize import
➢ Click on complete import.