In a huge potential market like India, where the customers demand the best quality products and

services, MRF tyres faces a lot of competition from its competitors like MRF, CEAT, J K
TYRES, GOOD YEAR,and so on. In addition to it, the introduction of imported tyres and
second-hand tyres, the competition has become too high that even the well-established brands are
finding it difficult to be at the top for long.

The tyre industry began to grow in India in early 1930’s. The growth of the tyre industry was in
different phases. In the first phase, the multinational came and started selling the tyre in India.
First among them was Firestone followed by other multinationals like Good Year, Dunlop, etc.

In the second phase the multi national started their production in India. They became the
first generation tyres for Indian industry. Among the first generation tyres Dunlop was the first,
which started their domestic production at Calcutta.