MARKET POTENTIALOF MRF TYRES IN GULBARGA TYRES

PROJECT REPORT

Submitted by:-;-
NARASIMHA S ALANDKAR
REG..NO:- 91931544

BACHELORE OF BUSINESS MANAGEMENT

In

VIVEKANAND INSTITUTE OF MANAGEMENT

CONTENT
SL.NO TITLE PAGE NO
CHAPTER -I 01-11
1. 1.1 INTRODUCTION 01
1.2 OBJECTIVES OF THE STUDY 06
1.3 RESEARCH METHODOLOGY 07
1.4 SCOPE OF THE STUDY 10
1.5 LIMITATIONS OF THE STUDY 11

CHAPTER -II 12-27

2. THEORETICAL BACKGROUND 13

CHAPTER-1
CHAPTER -III 28-64
3. INTRODUCTION
COMPANY PROFILE 29

CHAPTER -IV 65-91

4. DATA ANALYSIS AND INTERPRETATION 66

CHAPTER -V 91-98

5. FINDINGS 92
CONCLUSION 93
SUGGESTION 94
BIBLIOGRAPHY 95
ANNEXURE 96
QUESTIONAIRE
1.1 INTRODUCTION

In the present world, Tyres plays an important role in the field of transportation. Tyres are the
workhorses for the mobile society. A great deal of public attention has been paid to this very
important commodity. Tyre manufacturers will be working to bring about much greater
uniformity in all aspects of the performance.

In a huge potential market like India, where the customers demand the best quality products and
services, MRF tyres faces a lot of competition from its competitors like MRF, CEAT, J K
TYRES, GOOD YEAR,and so on. In addition to it, the introduction of imported tyres and
second-hand tyres, the competition has become too high that even the well-established brands are
finding it difficult to be at the top for long.

The tyre industry began to grow in India in early 1930’s. The growth of the tyre industry was in
different phases. In the first phase, the multinational came and started selling the tyre in India.
First among them was Firestone followed by other multinationals like Good Year, Dunlop, etc.

In the second phase the multi national started their production in India. They became the
first generation tyres for Indian industry. Among the first generation tyres Dunlop was the first,
which started their domestic production at Calcutta.

The third phase of Indian tyre industry began when Indian companies started producing
tyres, which came to be called second-generation tyres. Important, among them are MRF Tyres,
Premier Tyres, Good Year, CEAT, ETC.
They started production in the sixties. Later in the seventies the third generation tyres like MRF
Tyres, Vikrant, J K Tyres, Modi Tyres, etc.

All the company that started production after the 70’s and the tyre companies that are yet
to start production are classified under the head, Fourth generation tyres, and the companies that
shined among them are S.Kumar Tyres, Rado Tyres, SriChakra Tyres and Birla Tyres.

Sharper focus on the business seems to be the buzzword in the increasingly competitive
market place. Players are now enhancing the less important production line. Another strategy is to
grab the market share with big competitiveness. Players are looking at every possible avenue to
control cost by inventory management, overheads or processor.

The main leaders in Indian tyre industry are MRF, J K TYRES, CEAT,APOLLO
TYRES, MODI RUBBER, and BIRLA TYRES ETC.Every one is updating their strategies in
order to hold their share and include others.

Currently Indian companies are facing severe threat from foreign firms. Global leaders like
Good Year and Bridge stone are trying to invade in market. India can’t stand away from
global standard, as the firms can’t survive with good quality and effective marketing. And the
main problem affecting Indian companies is the lack of advance technology. So the current
market leaders are