WEEK 1

Defining Marketing for the New Realities (Chapter #1)

Developing Marketing Strategies and Plans (Chapter #2)

WEEK 2

Collecting Information and Forecasting Demand (Chapter #3)

Conducting Marketing Research (Chapter #4)

WEEK 3

Creating Long-Term Loyalty Relationships (Chapter #5)

WEEK 4

Analyzing Consumer Markets (Chapter #6)

Analyzing Business Markets (Chapter #7)

WEEK 5

Tapping into Global Markets (Chapter #8)

WEEK 6

Identifying Market Segments and Targets (Chapter #9)

WEEK 7

Crafting the Brand Positioning (Chapter #10)