ASSIGNMENT

DRIVE Fall 2020

PROGRAM Master of Business Administration - MBA
SEMESTER IV
SUBJECT CODE & MKT404– International Marketing
NAME
BK ID B 1811
CREDIT 4
Marks 30 MARKS EACH
Note: The Assignment is divided into 2 sets. You have to answer all questions in both sets. Average score of
both assignments scored by you will be considered as your IA score. Kindly note that answers for 10 marks
questions should be approximately of 400 words.
SET – I

Q.No Questions Marks Total

Marks
1 What is countertrade? Describe the various types of countertrades.
Explanation of the concepts 5 10
Types 5
2 Briefly discuss the role of sales promotion and personal selling in
international marketing.
Sales promotion 5 10
Personal Selling 5
3 Write short notes on the following:
a. Bill of Exchange
b. Packing list
c. Air way bill
d. Certificate of origin
e. Consular invoice
a. Bill of Exchange 2 10
b. Packing list 2
c. Air way bill 2
d. Certificate of origin 2
e. Consular invoice 2
 SET – II

Q.No Questions Marks Total Marks

1 Differentiate between GATT and WTO.
GATT 5 10
WTO 5
2 Write short notes on the following:
A. International franchising
B. International contract manufacturing
A. International franchising 5 10
B. International contract manufacturing 5
3 What are the stages in which international markets are screened and analysed?
4 Stages 2.5*4 10