KATHERINE ELLSWORTH

katellsworth527@gmail.com · 678-907-0599
EDUCATION
Kennesaw State University | Kennesaw, GA Jan. 2021 – Present
• Master of Business Administration
Kennesaw State University | Kennesaw, GA December 2015
• Bachelor of Science, Communications

RELEVANT EXPERIENCE
Marketing and Communications Specialist, Division of Campus Services
Kennesaw State University | Kennesaw, GA March 2019-Present
• Perform strategic marketing analysis to determine sales and marketing strategies for Housing and
Residence Life and other Campus Services departments
• Responsible for setting and assessing marketing and sales goals and developing and
implementing strategic marketing initiatives, promotions, events and communication efforts for
Housing and Residence Life
• Supervise Marketing Student Assistant who assists in marketing campaigns and day to day tasks
• Collaborate with team that includes web design, graphics, events and communication to develop
events, marketing campaigns and collateral
• Collaborate with web and digital strategy specialist to develop website and email communication
• Develop and implement social media strategy and content for Housing and Residence Life
resulting in exponential growth in engagement and following
• Manage relationships with leadership, outside vendors, campus constituents and agencies as
necessary to develop the brand both conceptually and visually
• Comply with all branding standards, communication guidelines, and university policies and
procedures for Campus Services’ marketing and event needs
• Present to over 600 parents and students during orientation sessions about Housing and Residence
Life
• Strategize with Housing and Residence Life to provide excellent service to incoming residential
students and parents, especially during mission-critical events like orientation and Move-In Days

Membership & Marketing Manager

Latin American Association | Atlanta. Georgia August 2018 - February 2019
• Developed and executed marketing campaigns for the LAA’s membership program, events and
services to meet established revenue goals and grow membership base
• Developed and implemented marketing strategies to build the organization’s brand, generate
revenue and raise awareness, visibility and profile of the LAA
• Managed the LAA’s membership program including member benefits and program partnerships
• Promoted and supported execution of the LAA's cultural events, member events and other
activities

Sales Marketing Specialist

Comcast Spotlight (now Effectv) | Atlanta, Georgia June 2016 - August 2018
• Provided creative ideas and concepts to create compelling advertising campaigns to drive sales
revenue
• Partnered with Comcast Spotlight sales teams to create client exclusive content for target
audience consumption
• Managed brand partnerships and advertising sales for television, digital/interactive, and on-site
activations
 KATHERINE ELLSWORTH
katellsworth527@gmail.com · 678-907-0599
• Created and executed multi-screen promotional opportunities for Atlanta, Charleston, Augusta,
and Savannah teams
• Aligned and sold clients into top 15 cable networks including NBC Universal, Turner,
Discovery, NFL and A&E Network
• Lead sales marketing integration for automotive, retail, entertainment, travel, and finance
verticals
• Trusted consultant to expand branding and client ROI via key planning and optimization
strategies
• Consistent communication with Comcast Spotlight finance teams to manage Advertising and
Promotional budgets

OTHER PROFESSIONAL EXPERIENCE

Marketing and Communications Director
Iglesia Senda de Restauración | Kennesaw, Georgia January 2020 – Present
• Designing engaging and responsive landing pages on church website (iglesiasenda.org)
• Ensuring website function and stability across devices (desktop, mobile, tablet)
• Manage and create strategy for church social media accounts and promote church events and
objectives
• Design graphics, logos, banners, brochures and other digital and printed collateral

Board of Officers
Iglesia Senda de Restauración | Kennesaw, GA January 2018 – January 2020

• Attend monthly meetings to discuss financial topics for the church

• Create and establish the church yearly budget with other Board members
• Serve as Secretary of the Board and take meeting minutes for each meeting

Talent Acquisition Marketing Intern

The Walt Disney Company | Orlando, Florida January – June 2016
• Created media campaigns for marketing promotions and job postings for The Walt Disney
Company departments and vendors
• Collaborated on projects with account managers, creative designers, communication specialist
and recruitment leaders
• Executed project plans designed to meet the staffing and brand objectives for The Walt Disney
Company globally

SKILLS
• Spanish and English Fluency (reading, writing and speaking)
• Graphic Design Experience (Adobe InDesign, Canva, Over)
• Proficient in Squarespace Web Design Platform

AWARDS AND RECOGNITION

• Association of College and University Housing Officers – International (ACUHO-I), Best Overall
Marketing Campaign for “KSU Move-In 2020” | October 2020