UNIT OF COMPETENCY: MANAGE STAKEHOLDERS AND

PARTNERSHIP
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CHAPTER II: MICE / EVENT

STAKEHOLDERS AND PARTNERSHIP

Learning Objectives:
1. Identify the market of MICE/Event
2. Examine the role of each stakeholders and partners
 STAKEHOLDERS
Are the entities who are involved with the MICE/Events
The level of influence on the MICE will depend on such factors as:
• Motives (financial, emotional, political, or social)
• Power and Authority
• Resources
• Degree of involvement

PARTNERSHIP
Formed among the stakeholders could be through a mix public and
private involvement.
STAKEHOLDERS
 CLIENTS

INDEPENDENT ORGANIZERS

INTERMEDIARIES

SUPPLIERS
CLIENTS – are the
source of revenue of
the event, they are the
buyer who gives the final
approval to host events
and the main celebrator.
The segment of clients
are
Individuals and Families,
organizations/companies
and public sector.
Public Sector – this represent a broad cross-
section of buyers, from government institutions and
agencies, to local government unit who host civic
events.
Individuals and Families are typical prospects for life-cycle
events. These clients normally hold parties to celebrate and
to commune and rekindle relationships. Even wakes and
funerals are now well orchestrated events.
Organizations/Companies – are typical prospects for
events to convene and for commerce, commonly
referred to be a corporate event. They compose the
market for meetings, seminars, conferences,
conventions, product launches, bazaars, selling
events, sales promotion activities, incentive trips and
recreational activities
THIS SEGMENT CAN BE FURTHER
DIVIDED INTO:
1. Companies and Business
establishments - These firms can
either be sole proprietorship,
partnerships or corporations whose
main business can be retail,
manufacturing or service. Events of
these firms are part of the operating
calendar or in response to the demand
for their products or even to help to
achieve the corporate objectives and
support the management functions.
2. Association and organizations – of people that have a common interest or
purpose.

a. Trade Association – which are made up of individuals and corporations that

operate within an industry, or are bound similar business concern;
b. Professional Associations – are formed by individuals in a common or affiliated
profession.
c. Non-profit Organizations – these are buyers from non-profit sector, referred as
the SMERF – social, military, educational, religious and fraternal.
 INDEPENDENT ORGANIZERS
They become the intermediary between the original planners of the convention
(client organization), the provider of the venue and facilities’, the various
suppliers and the actual delegates to ensure that the convention or meetings is
a success.
They act as a liaison. plan, manage, and execute events. They coordinate with
product supplier and service providers to ensure the achievement of event
objectives. They conceptualized the event, rent venues, hire suppliers, execute
the strategy and manage the risks to achieve the event objectives.
 PCO
PROFESSIONAL CONGRESS/CONVENTION/CONEFERENCE ORGANIZER
Any person whose principal activity is to organize, promote, manage,
and /or arrange meetings or conventions for a fee or lawful
consideration.
 US Professional Licenses in MICE events.
o CMP – Certified Meeting Professional
o CSEP – Certified Special Events Professional
o CTSM -Certified Trade Show Marketer
 In the Philippines, people engaging in MICE
and Events are highly encouraged to become
a competent tourism professional through
national certification. The Technical Education
and Skills Development Authority (TESDA), the
government agency tasked to manage and
supervise technical education and skills
development in the Philippines, has defined
competencies for person seeking to be hired
as Events Coordinator, Conference
Coordinator of Function Coordinator,
Events Management Services NC III.
INTERMEDIARIES
acts as catalyst bringing
together the buyers and
suppliers together for a unified
program for a specific
destination such as
Convention Visitor Bureaus
and Destination Management
Companies
- Convention Visitor Bureaus – This is often a
partnership between the government and the
hospitality and tourism industry. Its main role is to
market a destination an attractive venue for MICE
and provide service support to both event
planners and industry suppliers.

- Destination Management Companies – They act

as local experts for the destination. Thus, their
recommendations provide you with valuable
inputs you may not receive elsewhere.
DMC offer the following services:
o Creative proposal for special events
o Guest tours
o VIP amenities and transportation
o Shuttle Services
o Staffing within MICE events.
o Team Building Activities
o Onsite Registration, etc
represent the different specialist –
organization or individuals that
provides support products and
services to organizer. This
companies will bring the
MICE/Event concept into a reality.
Suppliers also called VENDORS,
they include but not limited to ,
venue, destinations, audio-visual
contractors, graphic designers,
telecommunication companies,
transport group, interpreter,
resource speakers, caterers,
florist, exhibition and stage
contractors and technology
providers.

SUPPLIERS
 There are many available venues for the MICE/Events. These
includes purpose-built convention centers, exhibition centers and
residential venues such as hotels and special venues .

CONVENTION VENUES
Philippines has played host to several high-profile events. Among
the preferred venues are the PICC-Philippine International
Convention Center, WTC – World Trade Center, CICC – Cebu
International Convention Center and SMX Convention Center.
PHILIPPINE INTERNATIONAL CONVENTION CENTER (PICC)
CCP Complex, Roxas Boulevard, Manila, Philippines
An architectural landmark on its own, housing works of various Filipino master artists in painting, the
Philippine International Convention Center made history as Asia’s first convention center, setting a trend that
led to countries to build their own.
It provides the perfect venue for every gathering and purpose. It offers excellent facilities for meetings,
conventions, exhibits and special events – a Plenary Hall that can seat more than 3,500; an elegant
Reception Hall, Exhibit Areas and other meeting rooms.
SMX CONVENTION CENTER
The country's newest and largest privately-run exhibition and convention center, SMX is a world-class venue for
international exhibitions, large-scale local trade events, major medical and other industry conventions and
corporate functions.
It is an integral part of the Mall of Asia Complex, an innovative business and leisure park that addresses the
needs of every event organizer. Its proximity to the Mall of Asia integrates business with recreation, shopping
and entertainment.
WORLD TRADE CENTER – MANILA
In the Philippines, World Trade Center Metro Manila is the first world-class exhibition center which was
inaugurated on November 1996. The first of two exhibition halls cover a total floor space of 8,300 square
meters.
Set to be added to the complex in the near future is another exhibition hall, a high-rise office/commercial
building, as well as a hotel. It will house the offices and club facilities such as restaurants, lounges and other
amenities.
CEBU INTERNATIONAL CONVENTION CENTER (CICC)
The Cebu Convention Center (Cebu International Convention Center, CICC) is a structure built by the Cebu
Provincial Government in time for the 12th ASEAN Summit in January 2007 and the 2nd East Asia Summit.
It is a three-story structure with a gross floor area of 28,000 square meters and situated on 3.8 hectares of land in
Mandaue City.
The Cebu Convention Center features an International Media Center, a large Plenary Hall, an Exhibition Hall, and
several Meeting Rooms. The Cebu International Convention Center is an ideal venue for conventions, meetings,
trade shows, business conferences, sports, corporate events, expositions and other special events.
 Iloilo Convention Center

Considered is a state-of-the-art convention venue in Western Visayas, the Iloilo Convention Center is the symbol of
Ilonggo passion and culture. It is built on a 1.7 hectare of lot in Iloilo Business Park designed by Ilonggo architect
William Coscolluela. Its exterior fins design is inspired by Paraw Regatta sailboats and abstract designs of the
famous Dinagyang Festival are featured on the glass walls of Iloilo Convention Center. It is a two-storey structure
with a total floor area of 11,832 square meters. The main hall on the ground floor has a 3,700-seat capacity and
500-seat function rooms on the second floor. A rooftop of 1,500 sqm is available for outdoor functions. In 2015, it
became the venue of the Asia Pacific Economic Cooperation (APEC) Ministerial Meetings.