(Prerequisites BUAN 571 and BUAN 572) The course focuses on the Big Data Eco-System, including data science, Internet of Things (IOT) and Artificial Intelligence (AI) to reveal patterns in data to get ever-closer to one’s customer, increasing revenue and/or reducing the cost per transaction with a data-driven business model. Students will learn not only the principles of this eco-system but also the business applications of Big Data, IOT, and AI, and their ethical use in business through real-world use cases in areas of manufacture, service, pharma, energy, education, healthcare, and the natural world. BUAN 572 - Data Mining 3 cr. (Prerequisites MBA 501A and MBA 501C) Data mining refers to an analytic process designed to explore “big data” in search of consistent patterns and/or systematic relationships between variables, and to validate the findings by applying the detected patterns involved in a variety of phases that will involve data preparation, modeling, evaluation, and application. The instructor will provide hands-on demonstrations using a variety of data mining techniques (e.g. classification, association analysis, clustering, text mining, anomaly detection, feature selections) using widely adopted data mining software tools. MGT 509 - Business Policy 3 cr. (Prerequisites MGT 501 and 24 credits of core/elective courses) This course introduces the student to methodologies for examining strategic policy issues of organizations, primarily business organizations. In providing the student with opportunities to devise policy solutions, the course draws on all of the functional areas in the MBA curriculum. The course provides a capstone experience in which students will develop, present, and defend their own policy solutions for a real company. OM 545 - Quality Management 3 cr. (Prerequisite MBA 501A) Quality Management provides the means for the organization to define its culture and to support the constant attainment of customer satisfaction through an integrated system of tools, techniques, and training. Topic coverage focuses on applying various continuous improvement techniques such as statistical process charts and assessment frameworks (e.g., Deming’s philosophy, Baldrige Criteria, ISO 9000) in order to achieve world class quality. OM 540 - Supply Chain Management 3 cr. (Prerequisite MBA 504C) This course focuses on the design, operation, and control of supply chains in the global context. Topics include: supply chain strategy, risk pooling and inventory placement, distribution systems, network design and transportation, strategies for managing product variety, supply chain coordination, revenue management, and decision support systems for supply chain operations. Issues specific to global sourcing, and risk management in international supply chains will be explored. ACC 527 - Financial Reporting and Research 3 cr. (Prerequisite ACC 502) A critical study of the major accounting pronouncements on general purpose financial statements. Research tools such as FARS will be used to analyze annual reports and SEC filings.
MKT 561 - Marketing Research 3 cr.
(Prerequisite MKT 506) Marketing Research is studied as the basis for decision making, for analysis of markets, and for evaluation of marketing strategies through systematic gathering of information and evidence. The foundations and methodology of research, including behavioral sciences and multivariate analysis, are discussed. Research projects are conducted by the class participants and research applications to marketing problems are exemplified.