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Q2.
Ans. No doubt, putting sales representatives in teams increased their performance but it
decreased their satisfaction towards team-based incentive reward program because in this there
were some representatives who work hard and other who were free riding were gaining benefit
from others hard work. So there is need to have some changes in their incentive program. They
should let employees work in teams but reward them according to individual performance “Pay
for Performance” along with adapting behavioral control system where every representative is
responsible for their behavior. In this system, they can monitor the behavior of every individual
at each stage of the selling process. This will help them to track performance of individual
high levels of managerial direction. This method is related with more compound as well as
subjective evaluation of performance in which they can see what each representative has brought
to the selling process of the team along with their activities like how many number of calls they
did, and what were their sales strategies. By implementing this type of incentive program, sales
manager can very easily direct representatives to perform their specific activities in addition they