Brand name

Selecting a brand name is very hard task, consumers should like the name, then only it will
useful. Now a days, companies are selecting a brand name with variety. Firms can choose any
name such as, fruits name, Vegetables name, animals name, culture, family name and funders
name. There are different brands with same quality products, therefore the name is needed to
attractive to customers. Brand name should need meaning full and relationship between brand
name and product. Brand name should be easy to pronounce. Brand name should be easy
conversion to different languages. Consumers should remember the brand name in all time.
Brand name should be needed symbol. Logo and sign should be match with brand name. The
color and letter style should be attractive. The brand name should show them quality. For
example, Nike, Amazon, Microsoft etc (Armstrong et al 2018, pp. 218-219). The buying process
is connected to the steps of firm’s variation in relation to identity of brand, culture of institution
and image which consumer can understand easily (Lucarelli & Hallin 2015, p.85).
There are many ecofriendly laundry detergents with zero waste in its packaging. The packaging
should be disposed. Tru Earth is one of the brands which has zero waste in its packaging, and it
is an ecofriendly. This detergent is inside the bag, the color of the bag shows ecofriendly and
this bag can be disposed easily after finishing the detergent. This detergent never affects badly
into the soil.