Differentiate

Differentiate means a firm producing different types of segments in a same brand name, for
example Toyota is producing different types of cars, such as corolla, Prado, Prius, Yaris etc.
Consumers having different options to buy the products in a brand, and they can purchase
according to their need. Manufacturing different segments is an expensive for the company
compare to producing a single segment. However, in the modern world it is needed for earning
profits because there a lot of competitions (Armstrong et al. 2018, p. 182).
Position
Position means each company keep a value (brand) to the consumers mind. For example,
Toyota is branding for fuel efficiency and less expensive, they are manufacturing hybrid cars like
Prius and Corolla. So, those who are looking more fuel efficiency, they can purchase these cars.
Secondly, Volvo is positioning on powerfully and safety. Company select the target and panned
the position to earn more profit (Armstrong et al. 2018, p. 186).
There are different stages for differentiation and positioning, such as identifying a set of
differentiating competitive advantages upon which upon which to build a position, choosing the
right competitive advantages and selecting an overall positioning strategy (Armstrong et al.2017,
p. 188)

Position in Ever lane Jeans in Australian Market:

This brand is positioning for low cost but no compromise with the quality. It is a long-lasting
material. Consumers need less expensive jeans and long lasting, this firm targeted like this.
Moreover, the designs and colors are attractive to consumers. It became a great demand in all
places in Australia. The consumer services are better than with other brands. Consumers can
see their factory how they are making. Therefore, this much trust is given by Everlane jeans
company to the consumers. Furthermore, they are ethically proven in the society.
Differentiate in Everlane Jeans in Australian Market:
People have different options to wear. There are a lot of different types of models are available
in the market.
Stretch: This model is suitable for all types of people. Consumers feel comfort while they wear.
Those who have fat, it is suitable for them.
Skinny: This type of jeans is suitable for tall skinny people. It looks attractive for them.
Angle jeans: This jean is a long one. It is suitable for tall people.
Therefore, this brand provides different types of comfortable jeans for consumers. It helps to
earn more profit.