BBA LLB V Sem; Advertising & Public Relations

Internal Assessment – I; Submission Date: 30th Sep 2021

Total: 15 Marks

 Introduction: The purpose of this video based case study is to to gain experience in
applying the concepts and methods taught in the class to a real advertising world.

 Submission Dates: Submission must be done by 12 noon (12 pm) on 30 th Sep, 2021.
You must scan your entire document as one pdf and upload it in LMS (or whatever
method required by SLS) by noon on the 30th of Sep. 2021.

 General Instructions [IMPORTANT]:

1. This is an individual assignment.
2. For plagiarised work, you will receive 0 marks for this internal.
3. All questions must be completed to get the full marks.
4. Late submissions will not be accepted under any circumstances. Plan ahead for
any last moment issues (internet down, PC not working, scanning software
unavailable, sick, etc).
5. The assignment must be handwritten, soft copy is not permissible. Make pdf
then submit.

Submission Details:

 Section 1 - Cover page with information of Course, Batch, Subject name, Division,
PNR (in ascending order), submission date and Full Name of students.
 Collate all the hand written pages, scan the document, and save as pdf and upload in
LMS (or any other software/method required by SLS)

Assignment Details:

Video Based Case Study

In 1994, Ogilvy India made an ad for Cadbury Dairy Milk.

In 2021, Ogilvy India made the same ad for Cadbury Dairy Milk, with a difference.
 BBA LLB V Sem; Advertising & Public Relations
Internal Assessment – I; Submission Date: 30th Sep 2021
Total: 15 Marks

 Check them out!!! Both the videos are shared in drive.

 Answer the following questions after watching both the videos of Dairy Milk
advertisement :

Q1. Which type of advertising is it?

Q2. What type of role advertiser is playing in both the advertisement? Do comparative
analysis.

Q3. Which 5 players/key person of advertising are involved in it? Justify your answer

Q4. It is righty said that “Blessed are those companies who keeps on changing the
advertisement as per the customer & product requirement”. Critically review the
statement.

Q5. Explain how key figures and events in advertising history affect advertising today.

Q6. Summarize current challenges and issues that advertising world is facing today.

Q7. If the third part/sequel of the Dairy milk ad.is to be made, what can be the story line.
Brainstorm , Incubate the idea and design the blueprint of sequel 3 on poster/banner and
share the jpg image/screenshot of the same.

Q8. Suggest guerrilla attack strategies for sequel 3.

Q9. How you will implement STP effect in sequel 3?

Q10. Suggest the strategies to “Jump on the bandwagon advertising” for sequel 3.

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