INTRODUCTION TO

CLASSICAL APPROACH
 DEFINITION OF CLASSICAL APPROACH

“Classical approach of management professes

the body of management thought based on
the belief that employees have only
economical and physical needs and that the
social needs & need for job satisfaction either
does not exist or are unimportant. Accordingly
it advocates high specialization of
labour,centralized decision making & profit
maximization.”
• Classical approach is the oldest formal school of thought
which began around 1900 and continued into the 1920s.
• Its mainly concerned with the increasing the efficiency of
workers and organizations based on management
practices, which were an outcome of careful observation.
• Classical approach mainly looks for the universal
principles of operation in the striving for economic
efficiency.
• Classical approach includes scientific, administrative &
bureaucratic management.
• SCIENTIFIC MANAGEMENT focuses on the
“one best way” to do a job.
• ADMINISTRATIVE MANAGEMENT focuses on
the manager & basic managerial functions.
• BUREAUCRACTIC MANAGEMENT focuses on
the guidelines for structuring with
formaliazation of rules,procedures and a clear
division of labour.
MAJOR CONTRIBUTORS
• FREDERICK WINSLOW
TAYLOR
(1856-1915)

• FRANK GILBERTH (1868-

1924) & LILLIAN
GILBERTH(1878-1972)
• HENRI FAYOL
(1841-1925)

• MAX WEBER
(1864-1920)
 CLASSICAL APPROACH
• SCIENTIFIC MANAGEMENT
THEORY
• FREDERICK W.TAYLOR (1856-1915)
- FATHER OF SCIENTIFIC
MANAGEMENT
• ANALYSED MANAGEMENT
SCIENTIFICALLY TO FIND OUT THE
MOST EFFICTIVE WAY TO DO A
JOB - “ONE BEST WAY” TO DO
THE JOB.
• GENERAL ADMINSTRATIVE
MANAGEMENT THEORY
• HENRI FAYOL (1841- 1925)
- FATHER OF MODERN
MANAGEMENT
• ANALYSED MANAGEMENT AS A
UNIVERSAL PROCESS OF
PLANNING,ORGANIZING,
COMMANDING,COORDINATI-
NG& CONTROLLING. ALSO
INTRODUCED FOURTEEN
PRINCIPLES OF MANAGEMENT.
 THEORIES

• TAYLOR’S THEORY OF SCIENTIFIC

MANAGEMENT

• FAYOL’S ADMINISTRATIVE THEORY

• WEBER’S THEORY OF BUREAUCRACY

SCIENTIFIC MANAGEMENT
FEDRICK WINSLOW TAYLOR(1856-1915)
Father of Scientific Management

“one best way for doing the job”

 Definition

Scientific management was a theory of management

that analyzed and workflows, with the objective of
improving labor productivity

management of a business, industry, or economy,

according to principles of efficiency derived from
experiments in methods of work and production,
especially from time-and-motion studies- (mass noun)
 In 1898, Taylor joined Bethlehem Steel.

Taylor was a mechanical engineer who sought to

improve industrial efficiency.

Working in the steel industry, Taylor had observed

the phenomenon of workers' purposely operating
well below their capacity, that is, soldiering. He
attributed soldiering to three causes:
 The almost universally held belief among workers that if
they became more productive, fewer of them would be
needed and jobs would be eliminated.

Employees take great care never to work at a good pace for fear
that this faster pace would become the new standard. If
employees are paid by the quantity they produce, they fear that
management will decrease their per-unit pay if the quantity
increases.

Workers waste much of their effort by relying on rule-of-

thumb methods rather than on optimal work methods that
can be determined by scientific study of the task.
Taylor insisted that management itself would
have to change and further, that the manner
of change could be determined only by
scientific study.

Hence, term ‘Scientific Management’ evolved.

Taylor suggested that decisions based on rules

of thumb and tradition be replaced with
precise procedures developed after careful
study of individual situations
 Time Studies
Taylor argued that even the most basic, mindless tasks could be
planned in a way that dramatically would increase productivity,
and that scientific management of the work was more effective
than the "initiative and incentive" method of motivating workers.

To scientifically determine the optimal way to perform a job,

Taylor performed experiments that he called time studies, (also
known as time and motion studies).

He use stop watches to measure the workers efficiency

The main things Taylor noticed for inefficiency

The lack of There is no No motivation

standard tools match between from the
or techniques skill and job management
 Taylor's 4
Principles of
Scientific
Management
Replace rule-of-thumb work methods with methods based on a
scientific study of the tasks.

Scientifically select, train, and develop each worker rather than

passively leaving them to train themselves.

Cooperate with the workers to ensure that the scientifically

developed methods are being followed.

Divide work nearly equally between managers and workers, so

that the managers apply scientific management principles to
planning the work and the workers actually perform the tasks.
Basic idea of
Scientific Management
General approach
Developed standard
method for performing
each job

Selected workers with

appropriate abilities for
each job

Trained workers in
standard method.

Supported workers by
planning their work and
eliminating interruptions.

Provided wage incentives

to workers for increased
output.
Contributions

Demonstrated the importance

of compensation for
performance

Initiated the careful study of

tasks and jobs

Demonstrated the importance

of personal selection and
training
 Criticism
Did not appreciate the social context
of work and higher needs of workers.

Did not acknowledge variance among

individuals.

Tended to regard workers as

uninformed and ignored their ideas
for suggestions
FRANK B GILBRETH & LILLIAN M GILBRETH

Followers of Taylor
 Frank B Gilbreth (1868-1924) pioneered time and motion study and
arrived at many of his management techniques independently of Taylor .

He stressed efficiency and was known for his

quest for “one best way” to do work.

His work had great impact on medical surgery by

drastically reducing the time patients spent on
operating table.

He invented a device – ‘MICRO CHRONOMETER’ in

order to record workers movement and the
amount of time spend to done a job
 Experiments

Gilbreth performed experiments that

focused on specific motions, such as
bricklaying experiments that resulted in a
dramatic decrease in the number of
motions required to lay bricks. The
husband and wife Gilbreth team used
motion picture technology to study the
motions of the workers in some of their
experiments.
Lady Gilbreth was more interested in human
aspect of work

On the basis of their study and experiments

frank give shape to 17 principles known as
“Therblig”
 Implementation
Frederick Taylor’s scientific management
techniques were expanded by automaker Henry
Ford

Replaced workers with machines for heavy lifting

and moving

Applied to total car assembly, Improving

efficiency and reducing worker-hours required to
produce a model-t ford to less than two
 Drawbacks of Scientific Management

While scientific management principles improved

productivity and had a substantial impact on industry, they
also increased the monotony of work

While in many cases the new ways of working were

accepted by the workers, in some cases they were not.

The use of stopwatches often was a protested issue and led

to a strike at one factory where "Taylorism" was being
tested.

Complaints that Taylorism was dehumanizing led to an

investigation by the United States Congress.
Despite its controversy, scientific
management changed the way that
work was done, and forms of it continue
to be used today.
 General
Management Theory
o Henri Fayol(1841-1925)

Father of
modern operational
management theory
Fayol:

-French mining engineer and a management

theorist.
-Started as an engineer at a mining company and
became Director in 1888.

- Viewed management as a profession that can be

trained and developed.

-First one to analyze the functions of management.

 Contd.

-Made three major contributions to the

theory of Management:
(A)A clear distinction b/n technical &
managerial skills.
(B)Identified functions constituting the
management process.
(C)Developed principles of management.
(A) According to,

-Activities of an industrial
enterprise can be
grouped in to six categories: technical,
commercial, financial, security, accounting &
managerial.
(1)Technical Processing production &
operation
(2)Commercial Buying, selling &
exchange
(3)Financial Optimum use of capital
(4)Security Protection of asset and
resources
(5)Accounting Ascertaining the
financial position
(6)Managerial Optimum use of
resources for optimum result
(B) Fayol described management as a
scientific process built up of five
immutable elements:
Planning, Organizing, Commanding,
Coordinating, Controlling
 Functions of Management
1. Planning –process of activities required
to meet a goal.

2. Organizing – making orderly determination &

arrangement of a task.
3. Commanding(Directing) – involves guiding,
supervising, motivating & leading people for
attainment of the time-oriented tasks.
 Contd.

4. Coordinating- bringing together the elements

5. Controlling- having control over all of the aspects

that contribute to meeting the goal.
(C) Fayol’s Principles
• Henri Fayol, developed a set of 14 principles:
1. Division of Labour: allows for job specialization.
• Fayol noted firms can have too much specialization
leading to poor quality and worker involvement.
2.. Authority and Responsibility: Fayol included both
formal and informal authority resulting from special
expertise.
3. Discipline: obedient, applied, respectful employees
needed
4. Line of Authority: a clear chain from top to bottom of
the firm[ ‘Gang Plank’]
5. Centralization: the degree to which authority rests at
the very top.
 Fayol’s Principles
6. Unity of Direction: One plan of action to
guide the organization.
7. Unity of Command: Employees should have
only one boss.
8. Order: Each employee is put where they
have the most value.
9. Initiative: Encourage innovation.
10. Equity: Treat all employees fairly in justice
and respect.
 Fayol’s Principles
11. Remuneration of Personnel: The payment
system contributes to success.
12. Stability of Tenure: Long-term employment
is important.
13. General interest over individual interest:
The organization takes precedence over the
individual.
14. Esprit de corps: ‘Union is strength’- refers
to harmony & mutual understanding among
the members of an organization.
MAX WEBER(1864-1920)
• German theorist and sociologist.

• Follower of General Administrative Theory

proposed by Henry Fayol.

• Introduced most of the concepts on

Bureaucratic Organizations.
 Birth of Bureaucracy
• During 1800’s, European Org. were managed on a
personal, family-like basis.

• Employees loyal towards a single individual.

• Resources used to realize individual desires.

• Weber envisioned Org. would be managed on an

impersonal, rational basis. This form of Org. is
known as Bureaucracy.
 Characteristics
• Org. based on rational authority would be
more efficient and adaptable to changes.

• Employee selection and advancement is based

on competence and technical qualification.

• Org. relies on rules and regulations which are

impersonal and applied uniformly to all
employees.
 Cont…
• Division of labour.

• Positions in an Org. are organised in a

hierarchy.

• Managers depends not on personality for

successfully giving orders but on legal power
invested in managerial position.
 Division of
labour

Managers
Management
subject to
& ownership
rules &
is separate
procedures

The Ideal
Bureaucracy
Positions Decisions
organised in recorded in
hierarchy writing

Selection
based on
technical
qualification