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E-Commerce & Role of E-Commerce in Marketing

Presentation · August 2021

DOI: 10.13140/RG.2.2.29178.62407

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Sushmita Chakraborty Deepa Sonal

Patna Women’s College Patna Women’s College
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 E-Commerce & Role of
E-Commerce in Marketing

Presented By :
Ms. Sushmita Chakraborty
Assistant Professor
Department of MCA
Patna Women’s College
DEFINITION OF COMMERCE

 The exchange of goods and services for money

 Consists of:

Buyers - these are people with money who want to

purchase a good or service.
Sellers - these are the people who offer goods and ser
vices to buyers.

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ELEMENTS OF COMMERCE
 You need a Product or service to sell
 You need a Place from which to sell the products

 You need to figure out a way to get people to come

to your place.
 You need a way to accept orders.

 You also need a way to accept money.

 You need a way to deliver the product or service,

often known as fulfillment.
 Sometimes customers do not like what they buy, so
you need a way to accept returns.
 You need a customer service and technical support
department to assist customers with products.
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 WHY USE E-COMMERCE ?
• Low Entry Cost
• Reduce Transaction Costs
• Access to the Global Market
• Secure Market Share

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 WHAT IS E-COMMERCE ?

 Distributing, buying, selling and marketing

products and services over electronic systems
 E-business for commercial transactions

 Involves supply chain management, e-marketi

ng, online marketing, EDI
 Uses electronic technology such as:

- Internet
- Extranet/Intranet
- Protocols
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 E-COMMERCE TODAY
 E-commerce or Electronic commerce is the buzz
word of the modern day. In simple terms, it’s
just buying and selling of product and services
through internet.
 But in a broad sense, it includes the entire
online process of developing, marketing,
selling, delivering, servicing and paying for
products and services.
 With the widespread usage of internet, the
sphere of ecommerce has widened drama-
tically.
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 Four Categories of E-Commerce

Business originating from...

Business Consumers

Business B2B C2B

And selling
to...

Consumers B2C C2C

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DISTINCT CATEGORIES OF E-COMMERCE

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DISTINCT CATEGORIES OF E-COMMERCE

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2
DISTINCT CATEGORIES OF E-COMMERCE

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 DISTINCT CATEGORIES OF E-COMMERCE

⚫ Consumer to Business
(C2B) involves when
consumers band together
to present themselves as
a buyer in group.
Example: www.planetfee
dback.com

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TOP EXAMPLES OF E-COMMERCE

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ROLE OF E-COMMERCE IN MARKETING

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 1. E-COMMERCE MARKETING

Ecommerce marketing is the method of

making sales by creating and increasing
awareness about an online store's product
offerings and brand.

Ecommerce Marketers can use social media, digital

content, search engines, and email campaigns to attract
visitors and facilitate purchases online.

Estores must utilize all of the above digital channels to

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advertise all of its products and grow the business.
 2. ECOMMERCE ADVERTISING

Advertising falls beneath the umbrella of

marketing, ecommerce advertising falls beneath
ecommerce marketing

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3. TYPES OF ECOMMERCE MARKETING

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4. ECOMMERCE MARKETING TIPS
 Use personalization.
 Capitalize on user-generated content
(UGC).

 Build a loyalty program.

 Invest in live chat.

 Cater to the shopping cart.

 Implement a responsive website design.

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It’s a great quote , from a great movie…

“If you build, they will come.”

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5. ECOMMERCE MARKETING STRATEGIES

Set goals based on industry

benchmarks

Break down your strategy into

small tactics.

Delight your new and long-term

customers.

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