Professional Documents
Culture Documents
by Bill DiPaolo
T his article is purposed to relate events leading to the issuance of Electric Light’s Golden
Jubilee commemorative stamps issued June 5 and 11, 1929 and the Jubilee celebration,
report production details of the stamp, explore collectible opportunities and demonstrate
some of the unusual usages of each stamp format.
Introduction
For a stamp whose origins and use tell
an interesting and unique story, it has
not been able to inspire much attention
among collectors. Other than some
work by Gary Griffith, a few quick
mentions in the philatelic press and 3½
pages in Johl’s classic The United States
Commemorative Stamps of the Twen-
Figure 1. Thomas Edison. tieth Century, there is little in-depth
information available in philatelic literature on the origin and use of the three stamps com-
memorating Electric Light’s Golden Jubilee. Johl speculates that because of the poor stamp
design, collector interest was not stimulated, and the stamp forgotten (Note 1). Such was
not the case for the debut of the stamp. The stamp and the event it commemorated gener-
ated a great deal of excitement in its day, but it does appear that collector interest waned.
While current sources do provide good production information, which has been verified
and reported here, there has been little detail on the origin of the celebration that initiated
the stamp, nor has much been reported about collecting opportunities and available usages.
There are three parts to this article. Part I deals with the background events that led to the
stamp’s creation. Part 2 provides the design and production information for the stamp, and
Part 3 explores usages and collecting opportunities. This effort is the culmination of a fif-
teen-year interest in the stamp. It has been a lonely road.
Apologies in advance for any omissions. The Covid-19 restrictions made travel to complete
later stages of research impossible.
traded on the Edison name and had created commercial events for many years around the
October 21 anniversary date of the bulb’s invention, which the company labeled “Edison
Day.” Until this point the largest, most visible “Edison Day” was celebrated during 1915
at San Francisco’s Panama-Pacific Expo, where Edison and other dignitaries appeared at
various events around the city to promote General Electric’s products (Figs. 2a–c and 3).
General Electric frequently capitalized on its Edison connection and often took advantage
of the aging inventor.
A General Committee for “Light’s Golden Jubilee” was formed and listed industry giants
of the day. Its membership included Walter Chrysler, John D. Rockefeller, Andrew Mellon,
Charles Schwab plus 49 other notables. Serving as Honorary Chairman of the Committee
was United States President, Herbert Hoover. To manage day to day affairs from a New
York City office, GE employee J. F. Quinlan was appointed Executive Secretary. The
Committee described the event as “A worldwide expression of gratitude to Thomas Alva
Edison celebrating the 50th anniversary of his incandescent bulb.” (Note 3). It must be
pointed out that, from the beginning, the celebration was a commercial project designed to
encourage the purchase and use of electrical products and further the objectives of NELA.
The accomplishments of Edison and the man himself were the bait to stimulate national
interest. GE and Westinghouse wanted to sell more bulbs and remain private companies.
Meanwhile, Edison’s great friend, Henry Ford, learned of General Electric’s planned take-
over of the Golden Jubilee, and the company’s desire to capitalize on the famous inventor.
Edison was somewhat of a hero to Henry Ford, who would accept no one taking advantage
of his good friend (Fig. 4). They had met a year before the bulb was invented and became
fast friends, even becoming next door neighbors in Ft. Meyers, Florida where Edison win-
tered and maintained a laboratory. To protect his friend, Ford, with the encouragement of
the Edison family became involved in the event planning. As a start, he convinced Edison
to move the planned event from Schenectady, New York, General Electric’s home, to Dear-
born, Michigan, Ford’s home territory. After some
debate between Ford, Edison and General Elec-
tric, the major celebratory event was set as Octo-
ber 21, 1929 in Dearborn. With that done, Ford in
effect took control of the event from General Elec-
tric, though GE remained an active participant. It
did not help the General Electric cause that many
of the plans under development were done with-
out consultation with Edison. Now, it was Ford
who would be the recognized leader of the Jubi-
lee. Ford had no problem with the commercial
exploitation by General Electric, but wanted to
be certain that Edison, himself, was shielded and
seen only in the best possible light.
In February 1929, a major step by General Electric
was to engage Edward L. Bernays (Fig. 5). Bernays,
acknowledged as the father of public relations, has
been called “The Prince of Puff ” and “The Baron
of Ballyhoo.” Never one to think small, Bernays Figure 5. Edward Bernays.
broadened the event beyond the Dearborn festivity by providing information to newspa-
pers and communities around the country, encouraging them to plan their own celebra-
tions to coincide with the 50th anniversary. He saw great opportunities in exploiting what
was probably the greatest invention of the times along with its inventor. Unknown then
were the many opportunities that would fall to the philatelic community because of Ber-
nays’ efforts, far more than for a typical commemorative.
Under Bernays’ expanding view, extensive publicity for the event would begin in May 1929
by saturating local newspapers and other media outlets with information. The formal kick-
off was to be on June 6, 1929 to coincide with the opening of the National Electric Light
Association convention in Atlantic City. Atlantic City, a summer resort town, provided
complete support to the event which would literally shine the spotlight on its brand-new
convention hall and the city itself just in time for the busy summer season (Fig. 6).
During this time, Edison had been working twelve-hour days in his Ft. Meyers, Florida lab
fully involved with rubber experiments (Note 4). (Fig. 7) Not wanting to suspend his work,
he refused a late invitation to return north for both the first day issue of the stamp and the
convention. Not even Henry Ford could convince him to attend. He did appear at the con-
vention through a “movietone” taken at his Florida home especially for the event. Henry
Ford made a special trip from Dearborn to Atlantic City. Disliking public appearances, he
made a 27-word speech that made no mention of Edison nor the Jubilee.
Under Bernays’ influence, the Jubilee would be a six-month celebration beginning at the
end of May involving schools, cities and towns with special displays, parades and fireworks
all over the United States, culminating with a grand celebration in Dearborn, Michigan on
Edison Day, October 21, 1929, the 50th anniversary of the invention of the light bulb. The
event so captured America, George M. Cohan wrote a song, Edison – the Miracle Man and
Admiral Byrd named a beacon in the Artic after Edison.
In time for the Dearborn extravaganza, Henry Ford created Greenfield Village in a suburb
of Dearborn, where he would locate the Edison Institute. In the Village, he reconstituted
the original building and laboratory where Edison invented the bulb, moving the building
piece by piece from Menlo Park, New Jersey (Fig. 8). In Ford’s mind, this would be the big-
gest and best event possible for his friend, Thomas Edison. To that end, what better place to
house the Institute than Independence Hall. Ford dispatched his architect to Philadelphia
with instructions to buy Independence Hall from the city and move it to Greenfield. While
the architect tried to convince Ford that there was no chance this plan would be approved,
Ford still insisted that he try. Since Philadelphia was not particularly keen on that idea, Ford
constructed a replica of the building in the Village (Note 5). These buildings became part of
the Edison Institute of Technology.
October 21 was a truly spectacular day in Dearborn and across the United States. This is
evidenced by the eight column headlines across the front page of the Detroit Free Press re-
porting on the festivities. The day began with a welcome celebration for Edison and Presi-
dent Hoover on the steps of Detroit’s City Hall (Fig. 9). Then a short train ride to Greenfield
Village to be greeted by the world’s most important business, cultural and technology nota-
bles that included, in addition to the distinguished committee, people like Orville Wright,
Will Rodgers, J. P. Morgan, Marie Curie, Adolph Ochs, George Eastman and the President
of the United States among over 400 other noteworthy guests. On that day, guests could
also enjoy the National Air Tour at Ford Field, close to the Village. The air tour schedule had
been planned to end in Dearborn as part of the festivity (Fig. 10). The banquet that evening
was the toughest ticket in town. Demand was so great, some of the Light’s Golden Jubilee
committee members were out of luck. Certain factions of the Edison Pioneers were left out.
This was ironic since the idea of a celebration was originally proffered by that organization.
To compensate, the Pioneers planned their own major celebration in Menlo Park to coin-
cide with the Dearborn event (Fig. 11).
In Dearborn, as part of the evening’s celebration, Edison recreated the moment of inven-
tion of the light bulb from the replica of his laboratory that Ford had created in Greenfield.
The event was broadcast on the radio, and craggy voiced Edison spoke to the country of his
appreciation for the recognition and ended with a special mention of Ford.
In many cities, lights were turned off as a reminder how impactful this invention was. Other
cities like Washington and Atlantic City were brilliantly illuminated. All this to pay homage
to the 82-year-old inventor, whose many discoveries impacted the lives of everyone around
the world.
While Edward Bernays played an important role in the event, and many have ceded credit
for its success to him, there are those who feel that Bernays exaggerated his participation.
The anti-Semitic Ford was not a great fan of Bernays, who had been hired by General Elec-
tric, and found his constant pres-
ence annoying. This is borne out by
a telegram sent as late as October
9, 1929 from F. R. Schell, Edison’s
assistant to Frank Campsall, Ford’s
Assistant Secretary (Note 6). The
telegram asks if Bernays is autho-
rized to make arrangements for the
Dearborn event. While Bernays’
role was acknowledged, it was sug-
gested that any communication be
through F. L. Black, the Director of
Greenfield Village. It is undisputed
that the day was truly a magnifi-
cent tribute to Thomas Edison and
his accomplishments. But Bernays’
ideas were the genesis for many of
the plans and programs implement-
ed for the Jubilee from the big kick-
off at the Atlantic City Convention
for the stamp that were submitted to the Post Office Department by Quinlan (Note 13). As
the design process developed, Edison’s name became more prominent. One of the latter
designs is shown in Figure 13. It was this effort that became the basis for the final design of
the stamp. It is interesting to note that there was apparently little controversy over the use
of Edison’s name on the stamp. While it was post office policy not to commemorate the
living, even the Post Office referred to the stamp as the Edison Commemorative. The use of
a living person’s name was not unprecedented. In 1927 the 10¢ Lindbergh Air Mail stamp
was issued (C10) celebrating his transatlantic flight.
All designs of the stamp centered around the bulb. Early designs pictured a contemporary
bulb. The final designed reproduced the design of the original bub. A photograph was pro-
vided by General Electric on which the design is based (Fig. 14). The Bureau completed the
design using the classic bulb and making Edison’s name larger (Fig. 15). Alvin R. Meissner
is credited with the design of the stamp. J. C. Benzing engraved the vignette and ornaments.
The frame and lettering were engraved by E.M. Hall.
Figure 19. Rotary press paper fold. Courtesy of Figure 20. Rotary press gutter snipe. C
John Nebecker. ourtesy of John Hotchner.
Figure 22. Plate number strip with star showing 50% of plate 19782 with
star. From collection of Francis Ferguson.
Part 3: Usage
The search for usages of any commemorative frequently offers a challenge to collectors.
Stamps that are part of a definitive series are produced for years after their first appearance
and are the stamps most commonly used for the mails. The Prexies, for example, made
Figure 23. Cover for first day of flat plate issue, June 5,1929. Autographed by Thomas
Edison.
DC and New York. While there is no accurate census of unofficial cities, it does appear that
they are more frequent for the Bulb than other commemoratives of the period. There are
more than 15 known, most in New Jersey and Pennsylvania.
Two other dates are important for first day of issue collectors. The first is June 6, 1929. This
was the first day that the flat plate stamp was available at both the Atlantic City Convention
and the Philatelic Bureau in Washington, DC. In Atlantic City, a temporary post office was
set up to sell the stamp with Henry Ford as the first in line. Cancellations from both cities
would be desirable. The second date is June 11, 1929 which was the first day of issue for both
the rotary press stamp and the coil in Washington, DC (Fig. 26). Both a duplex and Inter-
national machine cancel were used in Washington on June 11. Several different slogans are
found on the International cancels. Table 1 lists their approximate frequency. There were
far fewer covers serviced on June 11 than June 5. This accounts for the pricing premium for
rotary and coil first day covers.
Figure 30 FDC cachet modified for Edison Day. Gorham cachet serviced by E.C. Emeigh.
Washington, DC, October 21, 1929.
Beyond, this there are event covers from various cites celebrating the Jubilee with various
dates through the summer. Most have special cachets celebrating the city where the Jubilee
is celebrated (Fig. 33).
There is a cachet from Menlo Park that celebrates the 75th anniversary of the bulb in 1954
with the 1929 stamp. The design is a bulb, but somewhat modified from the October 21,
Figure 31. Menlo Park cancel on Oct 21, 1919, Edison Day. Cachet was usually in green.
Additional scarcer magenta cachet. Also postmarked West Orange, NJ, October 19, 1931, Ed-
ison’s death day. Courtesy of Thomas Edison Center, Menlo Park, NJ.
Figure 33. Dallas, TX, October 19, 1929 with Texas State Fair cachet.
cards of these electricity-oriented companies are regularly found with first class franking
(Fig. 37).
Two other postage usages are often employed by business firms for efficiency and security
– precancels and perfins.
The use of precanceled stamps for businesses with volume postage needs was common
through the first half of the twentieth century. However, despite heavy corporate use of
the Bulb, there are no Bureau precancels in either the rotary or coil printings. It was Bu-
reau policy not to precancel commemoratives. There is an illegitimate Double Line Electro
(DLE) precancel from Covington, KY, that pops up from time to time. The cancel for this
stamp was fraudulently applied to the rotary press (655) stamp by a collector using an au-
thentic post office plate (Fig. 38).
There are a few known local precancels – Concordia, KS; Chicago, IL; Santa Ana, CA;
Findlay, OH; St. Louis, MO; and Worcester, MA. All of these are rotary press. A flat plate
precancel is known from East Pittsburg, PA. There are coil local precancels known from
Rochester, NY; Niles, MI; and Belle Flower, CA (Fig. 39). Undoubtedly, there are other
local precancel cities than listed here, but their number would be few.
Currently, no commercial (or philatelic for that matter) use on cover has been seen. And
according to one expert well versed in precancels, it would be a remarkable occurrence if
one turned up.
Perfins are a different matter. This is the process of perforating the surface of a stamp with
initials by a company to help prevent theft. Perfins on commemorative stamps are not com-
mon but because of the commercial interest in the stamp, they can be found on the Bulb
stamp with some effort. The use shown in Fig. 40, ironically, has no affiliation with electric-
ity, the prime users of the stamp. This cover has the perfin of R. G. Dun & Co., the predeces-
sor company to Dun & Bradstreet, the credit reporting firm. While perfins are known from
a few companies, there is not currently a list of companies specific to this stamp.
Surface Mail
It is no surprise that any stamp issued to pay the first class rate would be most likely utilized
for domestic mail. And the vast majority of extant covers would be single weight first class
letters. Beyond that criterion, covers with the Bulb, or any other commemorative issued
for the first class rate, are hard to come by. But all is not lost. The diligent collector can still
find interesting usages of the lowly first class rate (Fig. 41). Special service fees paid by this
stamp beyond special delivery or registration should be considered real finds (Fig. 42).
International surface usages are available with European destinations being the most com-
mon and registration as the most common special service (Fig. 43), though those noted as
requiring a return receipt (AR) are rare as are other rate categories (Fig. 44). The United
States maintained special conventions with a number of countries that allowed rates for
surface mail other than the 5¢ UPU rate. This rate was available to many South American
and Caribbean countries as well as Canada, Mexico and Great Britain (Fig. 45). The surface
rate to these countries was 2¢.
Figure 41. First class letter sent New York to Washington to Albert Wash-
burn while Ambassador to Austria. Forwarded there by diplomatic pouch.
S/L “Forward in Pouch.” February 12, 1930.
Figure 43. Registered Rhode Island to Iraq, September 7, 1929. Rate is 15¢ registra-
tion plus 5¢ UPU surface.
Figure 44. Double printed matter rate for postcard folder, New York
to Scotland. Mailed from Atlantic City during the Jubilee celebration.
Air Mail
At the time the Jubilee stamp was issued, air mail was just coming into its own. It was only
eleven years before that the first scheduled air mail service was inaugurated with a flight
from Washington to New York. By 1929 air mail was a fairly common service around the
United States. What had been complicated zoned rates settled into a single country-wide
rate as government contract routes became commonplace. Beginning August 1, 1928, air
rates were standard across the country at 5¢ first ounce and 10¢ for each additional ounce
(Fig. 46). These rates continue until July 6, 1932 when rates increased to 8¢ for the first
ounce and 13¢ for additional ounces. Though few and far between, Bulb franking can still
be found on non-philatelic mail for that period.
For international destinations, it is another story entirely. The availability of air service de-
pended on the foreign destination as air mail service was not yet implemented in many
areas of the world. For the most part, many destinations called for different rates depending
upon place and routing. While these rates and combinations can be deciphered utilizing
U.S. International Postage Rates, 1872–1996 by Wawrukiewicz and Beecher and appropri-
ate Postal Bulletins, some can still be puzzling.
Figure 46. August 4, 1929, double weight air mail from Seattle, WA, to Austin, MN.
Even though air mail pilot Charles Lindbergh had flown non-stop across the Atlantic two
years before (1927), only zeppelin service was available for trans-ocean mail. Neither con-
ventional trans-Atlantic nor trans-Pacific air mail service had yet been initiated. Any mail
bound for Europe or Asia had to go surface at least a portion of the way. But international
air mail was expanding rapidly. By 1930, Pan Am was serving both coasts of South America.
There were a number of options for mailers with overseas destinations:
• Surface all the way. (Fig. 47)
• Air in the US to the exchange office, then surface to the final destination. (Fig. 48)
• Surface in the US and overseas to a port of entry, then air mail to the final destination.
(Fig. 49)
• Air in the US to exchange office, surface to port of entry, air to final destination. (Fig. 50)
• Air all the way depending on final destination. (Fig. 51)
• Finding covers that demonstrate these many options with the Bulb is a challenge that will
require hours of “cover flipping.”
Figure 48. Milwaukee, WI, to St. Lucia paying 4¢ air surcharge for air service in the
U.S. September 30. 1929.
Figure 50. FDC routed by air to west coast, ship to Australia (6¢), then air in Aus-
tralia (6¢ surcharge.). Australian postage pays local forwarding with air surcharge.
Figure 51. Miami to Nassau, January 11, 1930. Cover pays 5¢ FAM from Miami,
FL, effective March 21, 1929.
Figure 52. Special delivery letter from the United Kingdom to Pennsylvania. Surface
rate paid with UK stamp. Special delivery fee paid with U.S. stamps applied abroad
and canceled in the United States.
Figure 53 Crash cover. CAM 17, Chicago to New York, crashed and burned April
26, 1929 in Clearfield, PA. March 26 M/S date on cover is incorrect.
Figure 55. International reply card mailed from Germany, November 2, 1931.
Figure 56. Addressed to International Merchant Marine Co. for White Star steam-
er Adriatic, docked at quarantine station in New York possibly because of measles.
Figure 58. Postmarked from Edison’s hometown at 4:00 am, October 18, 1931.
Edison’s death was announced at 3:30 am.
“This experience makes me realize as never before, that Americans are sentimental,
and this crowing event of Light’s Golden Jubilee fills me with gratitude. As to Henry
Ford, words are inadequate to express my feelings. I can only say to you, that in the
fullest and richest meaning of the term – he is my friend.
Good night.”
AFTERWORD
As time progressed during the development of this stamp,
when the Post Office assumed a more active role in its de-
sign and development, emphasis, at least as far as the stamp
was concerned, moved from the General Electric objective
of selling light bulbs and promoting electricity to the Post
Office objective of honoring Edison. This is seen in the evo-
lution of the design as the Edison name became more prom-
inent and with the Post Office’s continual reference to the
stamp as “the Edison Commemorative.”
In 1947 as part of the Famous Americans series, the United
States issued a stamp (Scott 945) specifically to honor Edi-
son. This is the real and only Edison commemorative issued
by the United States. Since his death, more than fifty stamps
have been issued by countries around the world honoring
the man and his achievements beyond the light bulb.
Post Office files show a number of requests lobbying for additional stamps honoring the
inventor. In what was almost an instant replay of the Golden Jubilee, during 1951 there
was a letter writing campaign to the Postmaster General to issue a stamp honoring Edison
and the 75th anniversary of the invention of the phonograph. Like the Jubilee, this was
initiated by the Edison Pioneers and quickly gained the support of commercial interests
who could profit from the publicity. Phonograph manufacturers like Zenith, RCA and Mo-
torola offered their influence. The Post Office refused citing the fact that two stamps had
already been issued honoring Edison. Twenty-five years later, in 1977, a stamp was issued
commemorating the 100th anniversary of the invention the phonograph, the Centennial
of Sound (Scott 1705), without any mention of Edison. In 1954 there were requests for
another stamp honoring the 75th anniversary of the light bulb. The Post Office considered
that event already commemorated by the Golden Jubilee stamp and refused to consider it
(Note 23).
As of this date the total number of stamps honoring Edison by the United States still stands
at two. A total of eight stamps have been issued honoring Batman.
ACKNOWLEDGEMENTS
As always, with an effort as this, thanks are due to folks all around the country who so read-
ily offer their knowledge and resources. So, thank you to Arnold Selengut, BEJJCO Stamps
in Florida; Doug Weisz, Weisz Stamps and Covers in Chicago, Rachael Winston, Curator,
Thomas Edison Center, Menlo Park, NJ; John Nebecker, also known as Tasmanianman
on eBay; Francis Ferguson in Florida, Rodney Juell in Illinois; Baasil Wilder and William
Lommel, National Postal Museum in Washington; Murray Abramson in Massachusetts; the
folks at the Bureau of Engraving and Printing in Washington. To all of you, your help was
deeply appreciated. A special thanks to John Hotchner in Virginia for his pre-publication
review and suggestions.
Bibliography
Anonymous. “The 1929 Edison Issue,” Stamp Collector, p. 15, May 24, 1999.
Armstrong, Martin A. United States Coil Issues 1906–38. Martin A. Armstrong Enterprises,
Lawrenceville, NJ, 1980.
Bernays, Edward L. Biography of an Idea: Memoirs of a Public Relations Counsel. Simon and
End Notes
1. Johl, Max G. The United States Commemorative Stamps of the Twentieth Century, p. 137.
2. Thomas H. “A Golden Opportunity? Edward Bernays and the Dilemma of Ethics,” Amer-
ican Journalism, Vol. 30, No. 4, 2013.
3. Printed on the official letterhead of Light’s Golden Jubilee.
4. New York Times, March 7, 1929, p. 6.
5. Bernays, Edward. Biography of an Idea: Memoirs of a Public Relations Counsel, pp. 444–
460.
6. From Rutgers Edison Papers, Rutgers University, retrieved at https://edison.rutgers.
edu/digital.htm.
7. Bernays, Edward. Biography of an Idea: Memoirs of a Public Relations Counsel, pp. 444–
460.
8. This assumes that the Harding memorial stamp is considered a memorial issue, not a
commemorative.
9. Johl, Max G. The United States Commemorative Stamps of the Twentieth Century, p. 138.